ACE PEOPLE

Prince UFO Catchers : Young Creative Entrepreneurs Laying It On the Line

November 25, 2024 By Corey Aldrich

I met Danbi Yu and Bradley Alverez through a co-producer (Guinevere of the Dentist Office) for a pop up cyberpunk market that I have worked on with the Arts Center of the Capital Region. Not only do I find them to be some of the most attractive / positive and kind people, but I loved the passion they bring to share Japanese arcade culture with the region. I have worked with them on a few projects and am really excited to share their new entrepreneurial endeavor!

Bradley Alverez and Danbi Yu : Owners and Founders at Prince UFO Catchers | Photo: Corey Aldrich

Please state your name, title and educational / artistic background.

Danbi Yu and Bradley Alvarez, Co-Founders of Prince UFO Catchers.

Bradley and I attended SUNY Potsdam. There, I majored in English Writing and Philosophy. Bradley majored in Spanish and minored in Art. We studied abroad in Japan in the last semester of our 4-years in college, in a countryside prefecture called Akita and at an international school called Akita University. During this time, we have had the opportunity to explore various prefectures in Japan, including Tokyo, Kyoto, Osaka, and Hiroshima. We also had the chance to meet locals and become friends with the Japanese students there. But most of our free time, I admit that we spent at Japanese arcades playing for anime figures and gigantic plushies. After the study abroad experience, I quickly jumped into the publishing industry as an editor and Bradley launched a start-up resell business called Shop.De.Alvarez. While I honed my professional writing, editing, project management, and administrative work skills, Bradley became familiar with the entrepreneurial process of making connections, buying merchandise, researching market value, and finding selling platforms.

Catching Plushies at Prince UFO Catchers in Colonie Center Mall | Image: Corey Aldrich

I have worked with you in the past at different pop up events. Can you tell us more about your shop? What motivated you to open a physical location. Any additional programming ideas for the space?

We have had an interest in claw machines/Japanese-style arcades ever since we studied abroad in Japan in 2018. We were blown away by the Japanese arcades because of their focus on claw machines, their customer service, the level of quality prizes inside the machines, and the aesthetics of the entire environment that catered to not only Japanese people but foreigners like us. They had token machines at every corner that converted cash into satisfyingly sounding 100 yen coins. They had anime figures, a variety of creative plushies, and rhythm games at every level of the arcade.

At the beginning of our entrepreneurial journey, we started off with vending mini claw machines inside of restaurants, grocery stores, cafes, etc. and we eventually started to participate in various events. We luckily landed a vending spot at Colonie Center Mall and began to have a relationship with the leasing people there. They were actually the ones who suggested that we should do a physical location because claw machine arcades were becoming popular throughout the world but there was nothing like that around the capital region of New York. And so, we thought if we were going to do this, we wanted to recreate our experiences in Japan as close as possible. Claw machines, high-quality prizes, fair winnings, attention to detail to the smallest things, and customer service that would cater to the audience by adjusting the prizes as many times as possible if needed and giving advice on how to win quicker.

Mary and Friend Show Off Their Winnings at Prince UFO Catchers | Image: Corey Aldrich

In the near future, we are planning to have more rhythm games, like Dance Dance Revolution and/or Taiko no Tatsujin, and of course a monthly-bimonthly rotation of the prizes inside the claw machines. We are also planning to host events within the space. We are entertaining a Rhythm Game Competition or even a Speed Dating Event, but that would all be TBD and TBA on our Instagram page.

Keychain Characters at Prince UFO Catchers in Colonie Center Mall | Image: Corey Aldrich

What type of research did you do to decide what type of machines and products you would have? What drove your product theme?

Our product theme varies. Our original focus was anime, like One Piece, J ujutsu Kaisen, SpyxFamily, etc., but we thought it shouldn’t be so niche because children would love things like Pokemon, Winnie the Pooh, Stitch, etc. Another thing we liked about Japanese arcades was that they didn’t just have plushies or keychains. They also have food products like chips, sodas, chocolates, etc. They had practical things like mini hand towels, pillows, bags, pencil case holders, and whatever you could imagine. This way, I thought we could cater to not only the plush fans, anime fans, a collector, or a certain age group but to all people who might just want to walk in and try something they haven’t seen before.

Of course, when we were still vending, we tried to learn as much about claw machines and the sources from which we get our merch as possible, to vet out quality prizes from not-so-quality, and we are still in this learning process but a lot better than we were a year ago.

Japanese Imported Beverages / Snacks at Prince UFO Catchers in Colonie Center Mall : Image: Corey Aldrich

Setting up a retail shop is financially challenging. How were you able to pull that off? Did you have to bring in partners? I am always interested in how folks make these things a reality, so many creatives have dreams of doing creative entrepreneurial businesses but don’t know where to start.

To be honest, the financial part was the trickiest part on our end. We tried exploring so many loan options but quickly found that no bank would entertain a start-up business despite my fully fleshed-out 25-page business proposal and many financial projection sheets. We tried a private loan but were daunted by the idea of having 40% interest rates that we would have to pay back in less than five years. We even reached out to the Chamber of Commerce in Albany and the Community Loan Fund for small business loans, but found that they couldn’t do anything for us since we were considered a fresh business. As a last resort, Bradley and I sold our one and only investment property in Troy that we had managed to buy back in 2020, and this was what helped fund us at the start of this journey.

But I would like to add that we were relentless in this. It was very unrealistic at the beginning of this journey, financially, but I knew that this was something we wanted to do. Whatever the method, whether it was seeking out a family loan or calling up private investors all over the country, we wanted to make this a reality. Luckily for us, we were able to sell the house for a good price at the right time, but I truly believe that we would’ve found another method if this hadn’t been the case. What I’m trying to get at is that obstacles are always present when we are chasing something that seems bigger than ourselves at that moment, but it is also up to us to determine whether those obstacles make our reality or whether we can create a reality that is beyond those obstacles. I believe we chose the latter because we had a strong desire to share our love for Japanese arcades in America.

Deep in Game Play at Prince UFO Catchers in Colonie Center Mall | Image: Corey Aldrich

Shameless plug: Anything additional coming up we should know about? Can folks still talk to you about getting a machine in their location?

We do try to participate in some events here and there, like the card show in Albany or the Anime Night in Troy, but it honestly depends on the date + time. We try to participate in these events because it is a nice way to meet other vendors, coordinators, and customers, but at the same time, running a business has proven to be very time/energy consuming. As for vending, we still do them, but it’s only in Westchester due to the help we receive from Bradley’s family. For upstate NY, we are familiar with other people who do vending so always feel free to reach out to us if you’d like a claw machine in your business!

Fun Fact: The name of our arcade originates from our cat’s name, Prince, and what the Japanese call claw machines “UFO Catchers.”

For more info or to follow them on Instagram: Prince UFO Catchers

Prince the Cat Logo for Prince UFO Catchers | Image: Corey Aldrich

1UpState GAME EXPO IS BACK FOR YEAR 2 with Expanded Programming and Participation

October 9, 2024 By Corey Aldrich

Super excited to be helping to get the word out on this exciting and growing video gaming conference. Expo Founder Anthony Rossi reached out to ACE! and Discover Albany when 1UpState was just a long shot idea about a year in advance of the 2023 inaugural event. His passion was contagious and he was building excitement in small to mid-sized regional studios and regional educational institutions for his idea. Last year was a great success and the vibe was on point. This year is building on that progress with great vendors, presenters and a headline sponsorship from Warner Bros. Games. I spoke with Anthony and this years keynote speaker Jason Dela Rocca to get a better idea of what we can expect and how our region can better position itself in the gaming industry.

Jason Dela Rocca : *Investor, Game Funding Advisor and Ecosystem Strategist* / *Event Keynote*
Anthony Rossi : *Co-Producer and Organizer at 1UpState* | Photo(s): Provided

Can you both share / sketch out a bit about your background and how you came to be involved in the gaming industry?

ANTHONY: My current favorite joke is that “I have been playing Final Fantasy since before it had a number in the title!” So really, I grew up with gaming as a hobby and just simply never gave it up. After I graduated college, I started to dip into what would be known now as being a “Content Creator“, with my most endeavor being a podcaster under the title, “Videogame Crosstalk” where I would interview people who work in the tech or science industry or involved in the gaming community. As for the gaming industry in my current capacity, it really started when I posed the question to the community of the Tech Valley Game Space as to whether or not people would want to put together a larger local showcase event. Turns out one had been started, but never gained enough traction to be brought into being. They graciously invited me into the group to try to revive it, off we went! I currently work in Project Management as my day job, so for the entire process of organizing 1UpState my role is purely to be the organizer. This is what allowed me to view the endeavor as a whole, break down the aspects into manageable parts, and direct those who do have a deeper understanding in game development to guide decisions to better serve our audience.

JASON: I’ve been in the game industry for nearly 30 years! In the mid-90s there were no game schools or degrees, barely a book or two on making games, and the Internet barely existed. It always seemed like games were made by robots in Tokyo.

My education is a mix of business and tech, but I never really had the pure game making skills to actually make games. So, I have mostly worked in a supporting role, helping build community and support structures that enable game developers to succeed. I was the Executive Director of the IGDA (International Game Developers Association) for 9 years. I co-founded the first venture-backed game incubator in the world, called Execution Labs. We invested in 25 indie game studios and nurtured them to make awesome games. I also do a bunch of advisory/consulting work with governments around the world on how best to invest, grow and support their local game ecosystem.

All that said, I do have a few credits to my name. One of my first credits was a “Special Thanks” in the original Baldur’s Gate back in 1998!

Anthony, you have a pretty demanding day job, what made you decide to invest the time and effort to create 1UpState? I know it’s pretty time-consuming planning an event of this scale!

ANTHONY: I wanted it to be done RIGHT. When you go to enough of them, you begin to see the commonalities of their setup and design, and what does or does not work. As gaming has become more popular, I noticed organizers were still treated gaming as an activity for children while completely ignoring the fact that people are holding on to gaming as their personal downtime hobby later in life, and that games have matured into a full art form of their own.

As for the time aspect, the main thing to understand is that I am not organizing this by myself. I am working with a full team to help organize all of this! Internally, I have been working with Jamey Stevenson, Chris Spahn, and Lilly McAvoy. Additionally, I am working with Richard Lin of Agora Media, Dane Jennings for sponsorship solicitation, Andrew Bugenis for videography, and of course the amazing staff of the Albany Capital Center to manage all the other many, MANY details! And of course, the many volunteers to help work the event itself to make sure the exhibitors have what they need and that everything runs smoothly.

What would you say are some of the challenges to creating critical mass in a region that is trying to build a sustainable gaming economy?

JASON: One of the big challenges is properly supporting/nurturing entrepreneurship. Many regions are full of talented and passionate game makers, but they often remain on the sidelines, tinkering away as hobbyists or weekend warriors. That’s wonderful and great to see. But, how do you enable those folks (at least the ones that want to) make the leap to becoming professional game makers and earning a living?

This is compounded by the fact that most schools teaching games do not offer any business/marketing related courses, and generally try to funnel graduates to entry level jobs at big studios…. often out of state. So, when a region doesn’t have a large employer base, the schools are reinforcing brain drain rather than enabling entrepreneurship and pushing graduates to create new studios… effectively making their own jobs!

Last year seemed pretty successful for a 1st year initiative. I found the programming to be diverse and inclusive. How is this year shaping up? What can folks expect experientially if they attend the conference?

ANTHONY: 1UpState is a “bridge” between the consumer focused convention style event, such as the various Comic-Cons or Geek Fests, and the professional Conferences. This will be the key point to keep in mind as you plan your attendance to the event. After you pass by the registration tables, the main hall will be several rows of exhibitors. These exhibitors will be mainly small, local game developers, whether they are showcasing the game that they have built by themselves, with a small team, or they may be a student team from a local university. There will also be other supporting organizations that helped bring 1UpState into its current state, such as Tech Valley Game Space, Empire State Development, Retro Game Con, and others. And finally, since everyone enjoys them, there will be a few crafters putting up their gaming centric wares for sale.

As for panel discussions, there will be a variety of topics covered, and they will mostly be 30min micro-talks. Topics covered will be more developmental focused, intended for those between the beginner/student to intermediate level game developer. This way the topics are accessible to those who are interested in game development while still being interesting enough for those who have some experience on their resume. We also pay special attention to diversity and representation when accepting panel and speaker applications. We want to be sure that our selection of speakers and topics matches the representation of the gaming community, even if it means declining some pretty great sounding applications.

At the current time, we plan to have about 38 exhibitor tables and 9 panel sessions, including a Keynote speaker. There will also be concessions during the duration of the event and a “Quiet Room” where attendees can take a break from the lights and noises without having to leave the venue.

Anything you particularly excited about this year?

ANTHONY: Absolutely! Aside from some of the amazing speakers, we are also adding two very special items to the program! First, we will be having a small business workshop conducted by Destiny Watkins from the Community Loan Fund of the Capital Region. The workshop will focus on understanding business finances and setting yourself up as a business entity. This will help those who are interested in starting their own game development studio or company to set themselves up for success from the beginning. The other item we have will be a separate play-testing area for board game developers. In the back of Meeting Room 2C, there will be a set of tables set up and managed by a local board gaming group, Spielbany. Here, attendees will be able to play board games that are currently being created and provide feedback to the designers themselves, in real time, as they play!

Jason, what recommendations would you make to folks like Anthony and the 1UpState team who are trying to build that synergy?

JASON: Keep pushing! Consistency is critical. Look for opportunities to always mix in business/marketing in the content. Game makers love to talk about their craft — and that’s important — but we need chances to feed them their business broccoli as well 😉 Further, case studies are always inspiring. Bringing in folks that have made that leap, to share their stories, to advise and inspire others. It becomes more relatable than just a grizzled veteran like me sharing wisdom.

Ultimately, it requires the 1UpState team to think deeply about what the local community needs to succeed, and then try to fill those gaps as much as possible.

Is there still time for folks to get involved? What is the best way for individuals to find out more about the schedule and programming?

ANTHONY: At this point, we are simply finalizing the last remaining bits and pieces of the event and sending info out to have our program designed and printed. All information is being added to our main webpage, 1upstate.com, which also includes links to all of our socials. We’ll be making announcements as things get finalized, so be on the lookout for those and more!

METROLAND (NOW) : Revival of a Capital Region Institution

October 9, 2024 By Corey Aldrich

Like the glory days of First Friday, METROLAND played such an important part in the creative discovery of what the Capital Region had to offer. Every week I remember picking up a copy (Usually at Tess’s Lark Tavern) and scanning through it to plan my weekend activities. While there are some other sources of arts and cultural listings in the region where you can find out things that are happening and get good interviews and background (Radio Radio X and Nippertown) METROLAND was always a gold standard for finding out where and what was happening from the above to underground scenes. Musician / Comedian Erin Harkes is looking to bring back that energy and has secured the brand for a new rendition as retooled as METROLAND NOW. The question is, what will she do with it?

Erin Harkes : Musician, Comedian and Publisher at METROLAND NOW | Photo: Kiki Vassilakis

Could you state your name, title and background?

Erin Harkes. Multi-hyphenate 😉 Musician, Comedian, and now publisher!

As an entertainer who has spent over two decades in the capital region, navigating every twist and turn the industry has presented, continuously adapting and reinventing myself along the way. The constant throughout this journey has been the significance of marketing. While the methods of marketing may evolve, the essential need for it remains unchanged.

Many people often ask why I haven’t relocated to a larger city. It’s a complex question. Perhaps it stems from a sense of contentment or, by some accounts, complacency. It’s undeniable that bigger cities offer opportunities that may not be available here, yet I have consistently found ways to create my own paths. Instead of commuting to places like Boston or NYC every time I want to showcase my comedy, I decided to take matters into my own hands by producing shows specifically to provide myself with performance opportunities. I’ve approached music in a similar fashion, and now, I’m venturing into publishing as well with METROLAND NOW.

Historic METROLAND Covers | Photo(s): Facebook

To many of us who have been around the region for a while, METROLAND was a gold standard for the arts and cultural sector (and activism). I was so disappointed to see it go. What made you decide that now was the time to revive that and how were you able to pull that off? What geographic area will you be covering? Topically, what will be the content focus of the publication?

I felt there was a void / vacuum in the area. There are definitely other publications but some are just not an option for me as a performer. I had always had the idea of reviving METROLAND in the back or my brain. I honestly never thought beyond that until this year. It all kind of happened organically through countless conversations with other creatives and folks in the community. We will be covering Albany, Troy, Schenectady, Saratoga and the general perimeter around those four. But we won’t hold ourselves back from places beyond that when the call comes! The focus, for now, will mostly be music but we’re expanding into arts and other entertainment, comedy, community events, non-profit organizations, small businesses, a comprehensive calendar and just see where it takes us! As long as the message is positive, we’ll share it!

I know you started with the idea of being an online publication only and now I have heard murmurs that you are considering bringing a version into print also. Can you tell us more about what that will look like and what the timelines are on that front? Will this be a weekly issue?

I started this idea with NO intention of printing but the more I talked to folks the more I heard this exact phrase uttered: “I miss picking one up.” I really listened to that. For whatever reason, folks miss the physical nature of METROLAND. I don’t believe print is dead but I also don’t see the need for a weekly so we’re going to try for a monthly hopefully starting this month! (October 2024)

A robust and representative publication takes a lot of team work. How big is your current team? Is it mostly volunteers or paid folk? As I recollect, that last version of Metroland ended up closing due to financial issues. Do you have a plan to ensure that you don’t end up with similar challenges?

My current team is about seven folks, including myself. Everyone has been volunteering, including myself. There’s one person who I have been paying out of my own pocket because she does this for a living and has a small child and another on the way, whereas the other team members have day jobs. Everything is transparent; everyone knows who’s making what. I’m actively working on way to ensure that everyone, including myself, gets paid. It’s a priority. The last thing I want to do is exploit artists!

I registered as a non-profit because my priority is to try and help other non-profits in the area – be it venues or general NFP’s – get the attention they might not be able to afford otherwise. I plan on doing some fundraising and getting some sponsors/patrons/donors to help give to the cause. There will also be advertising opportunities that can generate income. My plan to make sure we stay financially viable is to use the resources I have built over my 20+ years in the Capital Region and learn from my peers. I have been offered an incredible amount of support from some of the most successful people in the area and am genuinely humbled by the respect I’ve been shown. I have a big ego and know what my vision is but I am not too proud to ask for help with the things that I haven’t learned enough about yet. It will take a village, but I HAVE that village.

If folks want to be involved on the creative content side or are interested in advertising or being a distribution point, what’s the best way for them to get in touch?

We have received SO many submissions so far. We are working on the best way to filter through them all and give the best consideration to each and are still ironing out a process to make this easy for everyone involved. When it’s time it will be very clear how to do that! Right now we suggest checking the website and the social media. We’re chipping away at the messages we’ve already gotten and asking people to be patient with us. I have amazing volunteers and I am not about to overwhelm them. There’s a fine line between ambition/tenacity and harassment, though. The latter will not be rewarded. Even the most talented folks won’t be considered if they aren’t respectful during this process. Also the core group has to vote unanimously on new contributors. I want everyone to be safe and comfortable with their peers. That is paramount. Contacting ME directly isn’t a good idea, either. Haha! Just trying to make our boundaries very clear.

Shameless Plug: What would you like to share with us? Any things coming up on the horizon we should know about?

Thank you but honestly nothing right now! We just ask that everyone share the website and the socials and keep it up with all the positive messages. I can’t wait to watch this grow and work with our vibrant and talented community!

Finally, know that ACE! has your back! 🙂

LIKEWISE! I look very much forward to working with you guys closely!

For more on the final days of METROLAND previous...check out the article in the Times Union from January 2016 by Paul Grondahl.

The Team at METROLAND – The Final Days | Photo: Steve Jacobs / Times Union

Jill Fishon-Kovachick is Sculpting Success at Saratoga Clay Arts

June 6, 2024 By Corey Aldrich

I discovered Saratoga Clay Arts through my good friend Ping Xu who is a member there (Also a board member at Saratoga Arts). She kept telling me that I had to see the amazing facilities and community that she was a part of. Well, I have to say…she was right on all counts. What Founder and Executive Director Jill Fishon Kovachick has been able to cultivate is not just an oasis of creativity and an incredibly well equipped makers space but a connected and growing community that many have come to call home.

Please state your name, organization and what you do.

My name is Jill Fishon-Kovachick and the name of my center is the Saratoga Clay Arts Center. I am the Executive Director. I started working with Clay at eleven years of age at Bucks Rock Camp in New Milford Connecticut. I was a camper and became a counselor and found Clay as my medium. From there I went to Skidmore College where I received my BS Degree is Art Education. I studied under Regis Brodie. My love for clay has been my passion for most of my life and continues to be important to me and to be able to teach it to our community fills my heart.

Entrance Sign at Saratoga Clay Arts | Image: Corey Aldrich

Can you tell us about what is happening at the Saratoga Clay Arts and what your mission is? The campus is so beautiful, I really love the vibe there!

Our mission is all about community and to inspire people of all ages. We educate people all about clay. From the hand-building process to the potters wheel. We also have many different types of kilns and glazes. There is also a gallery on site called the Schacht Gallery, which I named after my Grandmother who’s maiden name was Schacht. The gallery brings in local and national artists. We want to expose people of all generations to what it means to work with clay. The gallery broadens people’s understanding of what can be done with clay – in all ways.

Schacht Gallery at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Outdoor Patio Area at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

What does a typical day look like for you on location?

My typical day is wearing many different hats at SCAC. From teaching to answering phones to paying bills and then of course finding time to work on my own work.

Hands On Soda Firing and Throwing Workshop with Matt Long at Saratoga Clay Arts | Image: Corey Aldrich

A lot of organizations with an educational program end up going the not for profit route. Why did you decide to structure as a for profit company?

I ended up making SCAC a private business because I had to react fast to create it. I had been working at Skidmore for Special Programs for 17 years. There I taught a night class for the outside community. Skidmore had decided to delete the night classes for ceramics so the people taking classes needed a place to work. This required me to move quickly to bring everyone to the center. There was no time to set up a not-for-profit. We all needed a place to work – immediately. I bought our current building in foreclosure. I know I made the right decisions as the center has been busier then I ever dreamed could happen.

Materials Pantry at Saratoga Clay Arts | Image: Corey Aldrich

Saratoga Clay Arts has 7 Electric Kilns on Campus (4 Seen Here) | Image: Corey Aldrich

Can you talk a little bit about the economics of the business? I know running a pottery shop requires some serious equipment and infrastructure investment.

We opened in 2011. I was fortunate enough to be able to purchase the building and the equipment to get things going. The business did need some financial backing to cover the equipment side though. Since then we have been raising money through our annual fundraiser which is called the Chili Bowl. We give some of our proceeds to a local organization called To Life which is helping people with breast cancer. and to the Wilton Food Pantry. The local restaurants have participated and have been incredibly generous in donating their donations for the event. It’s a chili cook off and competition and is an amazing and fun event. This of course is in addition to our class and program fees.

EDITORS NOTE: In addition to 7 electric kilns of various types, Saratoga Clay Arts has a large high-fire gas kiln, a salt kiln, a soda kiln, a raku kiln and a pit fire smoker.

Jill at the Kiln | Youth Programming at Saratoga Clay Arts | Image: Provided

Mark Tarabula – Studio Manager at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Running a business can be so demanding, how do you balance that with your own artistic practice?

Running a business is incredibly demanding and I have had to give up some valuable time in making my own work to do but it, but it was worth it. The center is such a great place. Since opening and being available all the time I have hired some amazing people. I have a Studio Manager Mark Tarabula , an Artistic Director Leigh Taylor Mickelson and a Marketing and Engagement Community Coordinator Lyndee Deal. This allows me to be able to to focus more on my work. We also have up to 4 Artists in Residence at any given time who teach classes and work for the center in exchange for studio use. Additionally, we hire interns who learn from us and find their direction in clay. They help teach classes and learn the dynamics of running a center.

David Kwak – Resident Artist at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Under Construction : New Classroom Space at Saratoga Clay Arts in Saratoga Springs, NY | Image: Corey Aldrich

Bonus question: Anything coming up on the horizon you would like to tell us about, programming to promote?

Some exciting news on the horizon… we are almost finished renovating the basement and have created another beautiful classroom and more studio rentals. We plan for that to be open in June which will allow us to have more room to grow and more classes being offered. Additionally, this will allow us to promote more private parties and corporate clay events.

Fresh Out of the Kiln at Saratoga Clay Arts | Image: Provided

Arielle Steele : Finance by Day Film by Night | Building a Creative Career One Gig at a Time

June 6, 2024 By Corey Aldrich

I met Arielle Steele recently at a backyard picnic at John Yost‘s house (Film Maker and Founder at Fifth Column Features). After about 30 minutes of engaging conversation I knew I wanted to highlight her story. So many of our freelance creatives are working day gigs with big aspirations of moving full time into their creative practice. Arielle brings a solid business background to hers and as if she is not busy enough, was recently named Vice President of the Board at the newly rejuvenated 518 Film Network – a group ACE! has produced some very successful networking events with in the past.

Arielle Steele : Financial Analyst at AYCO and Independent Film Maker / Producer | Image: Jayana LaFotos

Please state your name, company and job title.

My name is Arielle Steele and I am a Wealth Management Professional at Ayco-Goldman Sachs by day and a Filmmaker-Producer by night. I obtained my Bachelor’s Degree in English Literature from Williams College, where I discovered film as a second love. Since then I’ve juggled my work in traditional 9-5s in education and finance with my passion for film. On set, I usually occupy the producer or associate producer’s seat. Recently I have expanded my work in film to include the festival circuit. In 2023 I was the Film Festival Coordinator for the inaugural Renaissance Black Film Festival here in Albany.

Can you share what a typical day looks like for you on your day job and one when you are running a creative project?

A typical day for me within finance is a day full of juggling competing priorities servicing our clients. Whether it’s executing trades over the phone with clients, sending out wires, liaising with internal teams to maintain brokerages, training new team members, or mentoring new hires with the developmental program I created with senior employees at the firm, my day is focused on providing great experiences for our clients and ensuring that my team is fully prepared to take on the day. There’s always an overarching project I’m working on in tandem with my daily asset movement and administrative responsibilities.

When I’m working on a creative project my day to day varies depending on the length of the project, the role I’m assuming, and where we are in production (pre, shooting, or post).

Because I have a full time job I typically choose short term projects, such as short films or music videos. On these days I’ll create call sheets for the next day, review shot lists, create sides for the actors and crew, and check in with PAs to make sure we’re ready to shoot for the day. If it’s a small enough shoot I’ll have to wear multiple hats and act as a PA myself, getting talent to the location, ensuring crafty and meals are available and served in a timely fashion. I’ll consistently check in with the AD and director to ensure we have what we need to shoot efficiently.

In many ways it mirrors my main job because I rely heavily on my project management skills both on and off set.

However, pre-production is my favorite part of the process. Everyone is bubbling with excitement and the seemingly near endless possibilities for the project, while I’m thinking of ways to harness this energy to yield the best results. I work with the director and in some cases writer-director to grasp their vision and offer solutions for costuming, locations, and crew that strikes the balance of honoring their vision and the budget. Then we crunch the numbers and conquer! These meetings typically span a few days in the evenings to accommodate my availability.

How do navigate finding time wearing the different hats of these two very different roles? Are there any ways in which your day job helps you in your creative practice?

Honestly speaking navigating these two roles can get challenging when I’m in the throes of a film project. Knowing that my main job has its peaks I’ll plan to work on projects during the financial “off season.” This is only part of the battle. When on set I’ll try to be there during off days and capitalize on my evenings doing prep work for a shoot. So for a week I’ll be firing on all cylinders.

As for transferable skills, there unexpectedly is a lot of overlap. Excel is both my friend and foe on both sides of the aisle. I check in constantly with other teams/heads of departments and produce deliverables for my supervisor/directors. In the pre-production stage I create pitch decks to secure funding for films, and in the office I’ve created pitch decks for developmental programming. Though finance and film seem to be worlds apart, in terms of production they actually work in tandem with one another.

**Renaissance** Black Film Festival Panel Discussion with Arielle Steele | Image: Jayana LaFotos

Any particular projects that you would like to share that you are especially proud of?

One project that I’m especially proud of was the film programming I did for the Renaissance Black Film Festival. We secured 100+ submissions on the first go around, and the shorts we selected were phenomenal. Under Kevin Johnson and Patrick Harris’ leadership I was able to moderate a panel with Jamal Hill, Gail Bean, and Morris Chestnut. It has been a career highlight for me.

Additionally my work with non-profit 518 Film Network has invigorated me. Created by Michelle Polacinski and Micah Khan, the network was founded on the idea of forging an equitable and rich filmmaking community, something I really resonated with. When Michelle and Micah decided to end their terms, it gave me the opportunity to be an active participant with the 518 film community. I’m really excited for the work we’re doing and the programming to come this summer!

**Renaissance** Black Film Festival Photo Op | Image: Jayana LaFotos

As a female and minority Film Producer how would you describe the state of opportunity for you to participate in projects regionally? The challenges? What advice would you give to other women who are looking to participate more in leadership roles in the industry regionally?

The projects I typically work on are for independent filmmakers so that field varies from commercial opportunities. Bearing that in mind, as an emerging producer my opportunities have been generated by my personal network. I am incredibly thankful for those who have seen my passion for production and trusted in the vision.

This is not to say that I haven’t tried mainstream avenues within local television networks. In the past I’ve tried to go that route and it was difficult. Even applying for Production Assistant positions, networks want to see a traditional film history, which as a multi-hyphenate hailing from a liberal arts college, I didn’t have. People don’t want to take a gamble which is understandable, but it makes it that much harder for greener folks, and women of color especially to get in the door.

My advice to those like me, who don’t reflect the majority of the industry, is to find their community and keep showing up. Of course landing your first big job with a network, Netflix production, or Hollywood production is major. But until then hop on projects with your friends, get to know other creators in your area so you can keep working and getting to know the world around you. Network across so you can grow with your siblings in film, as you identify possible mentors in your given field. While your mentor helps you stay true to your ultimate goal, your comrades will inspire you and aid you in strengthening your creative muscles. Show up, give as much as you get and create. Your time will come. It’s taken me since 2016 of on and off work to get to this point and I still have a ways to go.

Anything coming up you would like to shamelessly plug? Long term plans / goals you would like to share?

Shameless plug: I am now the Board VP of 518 Film Network and I’m very proud to announce that 518 Film Network has relaunched and we are now accepting members! We offer filmmakers in the region a chance to connect and showcase their work via screenings. We eventually will be expanding on educational opportunities for members and will be hosting mixers this summer.

FOR MORE INFO: arielle-steele.com