Rensselaer County

METROLAND (NOW) : Revival of a Capital Region Institution

October 9, 2024 By Corey Aldrich

Like the glory days of First Friday, METROLAND played such an important part in the creative discovery of what the Capital Region had to offer. Every week I remember picking up a copy (Usually at Tess’s Lark Tavern) and scanning through it to plan my weekend activities. While there are some other sources of arts and cultural listings in the region where you can find out things that are happening and get good interviews and background (Radio Radio X and Nippertown) METROLAND was always a gold standard for finding out where and what was happening from the above to underground scenes. Musician / Comedian Erin Harkes is looking to bring back that energy and has secured the brand for a new rendition as retooled as METROLAND NOW. The question is, what will she do with it?

Erin Harkes : Musician, Comedian and Publisher at METROLAND NOW | Photo: Kiki Vassilakis

Could you state your name, title and background?

Erin Harkes. Multi-hyphenate 😉 Musician, Comedian, and now publisher!

As an entertainer who has spent over two decades in the capital region, navigating every twist and turn the industry has presented, continuously adapting and reinventing myself along the way. The constant throughout this journey has been the significance of marketing. While the methods of marketing may evolve, the essential need for it remains unchanged.

Many people often ask why I haven’t relocated to a larger city. It’s a complex question. Perhaps it stems from a sense of contentment or, by some accounts, complacency. It’s undeniable that bigger cities offer opportunities that may not be available here, yet I have consistently found ways to create my own paths. Instead of commuting to places like Boston or NYC every time I want to showcase my comedy, I decided to take matters into my own hands by producing shows specifically to provide myself with performance opportunities. I’ve approached music in a similar fashion, and now, I’m venturing into publishing as well with METROLAND NOW.

Historic METROLAND Covers | Photo(s): Facebook

To many of us who have been around the region for a while, METROLAND was a gold standard for the arts and cultural sector (and activism). I was so disappointed to see it go. What made you decide that now was the time to revive that and how were you able to pull that off? What geographic area will you be covering? Topically, what will be the content focus of the publication?

I felt there was a void / vacuum in the area. There are definitely other publications but some are just not an option for me as a performer. I had always had the idea of reviving METROLAND in the back or my brain. I honestly never thought beyond that until this year. It all kind of happened organically through countless conversations with other creatives and folks in the community. We will be covering Albany, Troy, Schenectady, Saratoga and the general perimeter around those four. But we won’t hold ourselves back from places beyond that when the call comes! The focus, for now, will mostly be music but we’re expanding into arts and other entertainment, comedy, community events, non-profit organizations, small businesses, a comprehensive calendar and just see where it takes us! As long as the message is positive, we’ll share it!

I know you started with the idea of being an online publication only and now I have heard murmurs that you are considering bringing a version into print also. Can you tell us more about what that will look like and what the timelines are on that front? Will this be a weekly issue?

I started this idea with NO intention of printing but the more I talked to folks the more I heard this exact phrase uttered: “I miss picking one up.” I really listened to that. For whatever reason, folks miss the physical nature of METROLAND. I don’t believe print is dead but I also don’t see the need for a weekly so we’re going to try for a monthly hopefully starting this month! (October 2024)

A robust and representative publication takes a lot of team work. How big is your current team? Is it mostly volunteers or paid folk? As I recollect, that last version of Metroland ended up closing due to financial issues. Do you have a plan to ensure that you don’t end up with similar challenges?

My current team is about seven folks, including myself. Everyone has been volunteering, including myself. There’s one person who I have been paying out of my own pocket because she does this for a living and has a small child and another on the way, whereas the other team members have day jobs. Everything is transparent; everyone knows who’s making what. I’m actively working on way to ensure that everyone, including myself, gets paid. It’s a priority. The last thing I want to do is exploit artists!

I registered as a non-profit because my priority is to try and help other non-profits in the area – be it venues or general NFP’s – get the attention they might not be able to afford otherwise. I plan on doing some fundraising and getting some sponsors/patrons/donors to help give to the cause. There will also be advertising opportunities that can generate income. My plan to make sure we stay financially viable is to use the resources I have built over my 20+ years in the Capital Region and learn from my peers. I have been offered an incredible amount of support from some of the most successful people in the area and am genuinely humbled by the respect I’ve been shown. I have a big ego and know what my vision is but I am not too proud to ask for help with the things that I haven’t learned enough about yet. It will take a village, but I HAVE that village.

If folks want to be involved on the creative content side or are interested in advertising or being a distribution point, what’s the best way for them to get in touch?

We have received SO many submissions so far. We are working on the best way to filter through them all and give the best consideration to each and are still ironing out a process to make this easy for everyone involved. When it’s time it will be very clear how to do that! Right now we suggest checking the website and the social media. We’re chipping away at the messages we’ve already gotten and asking people to be patient with us. I have amazing volunteers and I am not about to overwhelm them. There’s a fine line between ambition/tenacity and harassment, though. The latter will not be rewarded. Even the most talented folks won’t be considered if they aren’t respectful during this process. Also the core group has to vote unanimously on new contributors. I want everyone to be safe and comfortable with their peers. That is paramount. Contacting ME directly isn’t a good idea, either. Haha! Just trying to make our boundaries very clear.

Shameless Plug: What would you like to share with us? Any things coming up on the horizon we should know about?

Thank you but honestly nothing right now! We just ask that everyone share the website and the socials and keep it up with all the positive messages. I can’t wait to watch this grow and work with our vibrant and talented community!

Finally, know that ACE! has your back! 🙂

LIKEWISE! I look very much forward to working with you guys closely!

For more on the final days of METROLAND previous...check out the article in the Times Union from January 2016 by Paul Grondahl.

The Team at METROLAND – The Final Days | Photo: Steve Jacobs / Times Union

Troy Library : Resisting False Narratives to Build Community Bridges

May 2, 2024 By Corey Aldrich

Laurie Dreyer : Branch Manager & Outreach Coordinator at Troy Public Library | Image: Provided

Please state your name, educational and/or experiential background and what your current title and job description is.

My name is Laurie Dreyer and I am the Branch Manager and Outreach Coordinator for the Troy Public Library. I graduated with a Masters in Library Science and Information from UAlbany back in 2016. But I’ve been working in libraries for a lot longer than that – I first started at a public archive in 2010 where I learned about historical records and archives and I fell in love with the old-timey, paper-based information and keeping it preserved. Then I started working at the check out desk in the Library part of the public library and I learned how much better it was to be able to pass that information along to folks who had a need for it. I became an ‘information distribution coordinator’ and here I am 14 years later, loving every minute of it.

After working the last few months to get our Lansingburgh Branch Library reopened after a flood in December, I spend much of my day looking at calendars and plotting ideas for crafts and programs, buying books, and brainstorming what local organizations and businesses we can work with. The whole idea is to get the word out that the Library isn’t just books, we have loads of events, services and resources that are available to everyone.

Troy Public Library in Troy, New York | Image: Plusbo Mwacher via Pintrest

Can you tell us a bit about the history of the Troy library? Architecturally it’s so steampunk, always thinking about Jules Vernes ‘20,000 Leagues Under the Sea‘ when I am in the stacks…

Mary Hart had the Main library built back in 1897, when books were rare and expensive and needed protection. But the Troy Public Library was started as an organization in 1799, nearly a hundred years before the Hart Building existed and was nomadic, moving between locations like Librarian’s personal residences for many decades. The Lansingburgh Academy building wasn’t even around at that point, having been initially built in 1821 and used as the Lansingburgh Academy for many years until the Library took over the building in 1997. I’m so glad that we have been able to maintain these two important historical buildings while still innovating with the modern city that Troy is becoming. You can read the whole history of the Library, its beginnings and its buildings on our website HERE.

Mabs Enchanted City Shoot for Electric City Couture at the Troy Public Library | Image: Sarah Pezdek

As a young man, the library where I was growing up had an important impact on me. Can you share your thoughts on the current role of libraries in our communities and why they are so important?

As we see an increase in divisive politics and sketchy news stories, public Libraries are more important than ever. The importance of having a place where we know that the facts have been checked by professionals and each item added has gone through multiple rounds of consideration cannot be overstated. In a world of manufactured outrage, it is vital that each community have at least one source of consistency and accuracy. We strive to be that for our community. We have books and they aren’t going away – despite what some folks think – but we also have digital resources like ebooks, streaming audiobooks, music, movies, and TV shows. We have databases that are geared toward kids, toward those who wish to check financial markets, for people researching art, people working on mechanical repairs, and so much more.

If you come into the Library’s buildings, you will find that we have free wifi and computers for folks to use and you can access even more databases, like Ancestry.com, inside the Library. Looking for a job? We have software that you can use that will create a fully formatted resume and cover letter for you. We also lend passes to local museums, have snowshoes on loan for the winter, and blood pressure monitors to keep track of your health. We regularly partner with other local organizations like Capital Roots, The Troy Senior Center, The Sanctuary for Independent Media and so many more to host programs and events and to help promote the services that each of them offers. I really like to think of us as a community connector – we find the information or entity and we tell everybody how to contact them!

Family Friendly Programming at the Troy Public Library | Image: Provided

Embroidery Class at the Troy Public Library in Troy, New York | Image: Provided

I see a lot of interesting kids programming listed on the website. Can you share any best practices on how to get kids engaged into the library world of things?

We have a really active children’s department which is always doing something super fun. A few highlights are our Monday Family Game nights and our upcoming Summer Reading events. For Game Nights, we have a huge selection of family board games at the Main Library, so you can really choose anything you want to play. It’s a great way to test out games that you and your family might be interested in playing or owning. For Summer Reading, we are going to have raptors and reptiles in the library, we are going to be hosting the very fun Whalemobile and Big Truck Day.

Research has shown that kids are excited about reading already, so it’s really up to parents and us librarians to make sure kids understand what they can get at the library. We have tried to make it easy for kids of all ages to get a library card with our MyCard program where kids between 5-17 can come into the library and get a card without an ID or any of the address verification stuff that we make adults give us. I think it is super important for kids to know that we librarians are never going to judge them on what they read, so they can come in and get whatever books they want to read. If they want to sit in the Library and read, that’s fine. We also have a therapy dog, Greta, who comes in on Saturdays and kids can read to her.

Programming Examples at the Troy Public Library in Troy, New York | Image: Provided

Can you tell us a bit about funding sources for a program like yours? Some granularity in this answer would be appreciated and super informative to our audience.

As our Director likes to say, “public is in the name so that means there are no secrets”. As far as bureaucratic entities go, our funding structure is pretty uncomplicated. We are a special district library, which means that the state of NY established the City of Troy as a ‘district’ for the Library back in 2010. So now, we have a budget election every September and we publish a detailed proposed budget so that the people of Troy can make an informed decision.

We do end up using a good deal of our budget toward building upkeep and maintenance, which is what happens when you have two historic buildings that are open to the public. We have an active Friends of the Library group who help us fund specific projects and events, though they rarely can help with capital projects. We are always looking for people willing to bequeath us funding or, as recently happened, to offer a matching grant. As a historically underfunded organization, the Library certainly does what it can with the budget we have. We have been lucky that folks in our administration and on our Board of Trustees are talented grant writers who have really been instrumental in keeping our buildings open.

Author Photo Op with Mayor Madden and Congressman Paul Tonko | Image: Provided

What are some of the current challenges you are facing?

Right now, we are looking for funds to get the Lansingburgh Branch’s Children’s Room back up and running since our insurance claim has been twice denied by the insurance company. We all find this situation pretty disheartening, as our children’s
room was very popular and allowed families to come to the library and sit and read with their children. It was a wonderful meeting place for things like our story hour and other kids programs. And now we have kids coming into the Library who want to be able to play and read and feel comfortable in a space where their parents don’t have to pay to simply sit and spend time with their kiddos.

It has been a difficult few months without that space.

Up and Coming Programs at the Troy Public Library for May 2024 | Image: Provided

Finally, open question…anything you would like to plug coming up that folks should know about? Don’t be bashful…

We are working on a lot of fun stuff for this summer – Teen Video Gaming, Big Truck Day, Quilt Making kits for adults – and Summer Reading. It is free and open to everyone AND you can win fun prizes just for reading!

What we really want to do is to hear from our community about what we are doing well and where we can improve. We have launched a community survey that is going to be up until July 15. Anyone can fill it out, even if you do not live in the City of Troy. It takes about 5 minutes to complete online: HERE. This survey is a HUGE help to us since it helps us prioritize our services and see what more our community needs from us. We hope you’ll consider filling it out.

If nothing else, though, let me just encourage you to stop by the Library and say ‘HI!’ We love having visitors and you don’t even have to buy anything!

PINT SIZED and NO FUN: A Tale of 3 Cities with Entrepreneur August Rosa

April 2, 2024 By Corey Aldrich

Having been to several shows at August Rosa‘s most recent venue, (including Hand Habits, Tiawan based Mong Tong, the Algonquin Pow Wow Medicine Singers with Yonatan Gat, and then there was that cool ass DAEDELUS show) it always impresses me the incredible variety of all types of music that can be experienced there. I was aware of his Albany and Saratoga PINT SIZED craft beer based locations and have tippled a drink or two in Albany specifically. What really excites me though, is the visceral music programming and developing community based around NO FUN.

August Rosa : Pre-Show Load In at No Fun in Troy, New York | Image: Patrick Dodson

Please state your name, professional and educational background. Also, can you elaborate a bit on the three locations that you are currently operating?

Why hello Corey Aldrich. My name is August Rosa I am Owner and Operator of Pint Sized in downtown Saratoga Springs on Broadway and Albany on Lark Street. Most of my time is spent at No Fun in Troy nowadays my third location. I was briefly involved in a wine bar called Post on Lark Street as well with some of my best friends that I used to be in a band with (Aficionado). It is going to be 10 years of being an entrepreneur on July 4th 2024! Prior to diving into business ownership I did marketing for MASS MoCA and the Downtown Albany Business Improvement District. I had really great bosses at both of those jobs that were patient with me as a creative… but incredibly lazy and objectively bad employee. No joke…having run businesses now for close to 10 years and understanding the full scope of how things work from the ground up, I believe I would kick ass at any job as long as it wasn’t boring. I went to the College of Saint Rose (RIP) with a major in Communications and a minor in Music Industry for undergrad and then got my MBA at SUNY Albany. I also was welcomed into the band Sun Natives on bass guitar by TJ and Brandon which is a nice outlet that is a purely creative outlet much needed void of any business interference.

August Rosa Plays Bass with the Sun Natives at No Fun in Troy, New York | Image: Patrick Dodson

Pint Sized Storefront in Saratoga Springs, New York | Image: Provided

Can you talk a bit about the difference between NO FUN in Troy and the PINT SIZED locations Albany and Saratoga?

The focus at NO FUN is what happens on the stage and not what is in the coolers. Pint Sized are craft beer centric bars that at any time have over 100 different options to choose from. Prior to opening NO FUN I would often throw events that were not conducive to the spaces. They are called Pint Sized for a reason. Our Saratoga location might be 400 square feet of usable space for patrons. We one time had an 11 person band there. It was ridiculous, extremely fun and packed out… but truly ridiculous. We still do events like karaoke and trivia at the Pint Sized locations but have shifted our live music attention to No Fun where we have a great sound system and the space to throw very sick shows.

A Place to Bury Strangers Live at No Fun in Troy, New York | Image: Patrick Dodson

Can you share a bit about what your motivation was to open and what your current vision is for NO FUN?

I was constantly finding myself having to go to a big music festival to knock out a ton of bands I wanted to see or travel to the major metros for the type of music I am interested in. I like the weird stuff and felt there was a void in the area for that stuff. The only thing filling that in my opinion was the programming Super Dark Collective brings to Desperate Annie’s (Saratoga) as well as basement shows. I wanted to create a space that was slightly bigger (not too big!) that everyone would feel comfortable going to so I could bring some bigger bands in the area and not have to travel for the stuff that I like the most. I believe No Fun is the absolute perfect size for the type of stuff we like to present. Feels good with 50 heads and feels really good as it approaches 200 heads.

WITCH (*Zambia*) Live at No Fun in Troy, New York | Image: Patrick Dodson

My favorite places to play / see shows are more DIY in nature… be it a basement or an art space. I wanted No Fun to not have a shred of corporate feel and vibe like you were at a show at your friends house while at the same time functioning professionally as a legitimate licensed business. Places I drew inspiration for the project include Death By Audio, Glasslands Gallery, 285 Kent… there were a million places like this in NYC that absolutely ruled, Valentines of course is a big inspiration (What’s up Howard?!) and the many house show spaces that have popped up throughout the region the past 20 years I have lived here. One of my favorite shows I played in the area was a vacant apartment that still had power and an unlocked door. We legit just brought a shitty PA system into the place, plugged in and packed the house. This was back when Facebook worked and was cool and an event listing could drum up 100 plus folks in an hour or two.

Algonquin Pow Wow Medicine Singers with Yonatan Gat Live at No Fun in Troy, New York
Image: Patrick Dodson

Having been to several shows there (including Hand Habits, Tiawan based Mong Tong, the Algonquin Pow Wow Medicine Singers with Yonatan Gat, and then there was that cool ass DAEDELUS show) it always impresses me the incredible variety of all types of music that one can experience there. How do you manage to keep such a strong schedule and number of bands coming through?

It honestly happened faster than I thought. In the beginning I was bugging agents and bands all the time and not getting responses. Over time we proved ourselves and have developed some really great relationships that align exactly with the type of stuff I like to book – psych rock, post punk, world music… typically weirder and oftentimes louder stuff. I have brought in some acts that I have listened to forever and legit look up to like A Place To Bury Strangers, Ted Leo, No Age, Delicate Steve, Dan Deacon!!! (Chk Chk Chk), Gilla Band and our good friend Meg Duffy with Hand Habits to name a few. Some of the most rewarding acts were global in nature including Imarhan (Algeria), Medicine Singers (Algonquin Pow Wow), Acid Mothers Temple (Japan), WITCH (Zambia) and Mong Tong (Taiwan) which just happened.

Gutting a Body of Water Live at No Fun in Troy, New York | Image: Patrick Dodson

No Fun in Troy, New York Concert Posters | Image: Provided

Our programming is very kinetic and we are on track to do over 250 shows close to if not over 1000 bands this year! It is not a solo effort by any means and wouldn’t be possible without working with some of the area’s most innovative curators / presenters. There is a really solid group of folks who present at the space including Super Dark Collective (Shane Sanchez is our Booking Manager), Hey Greasy, Byrdhouse Records, Bee Side Cassettes, Albany Hardcore…There are a bunch more and bands who bring their release shows and ideas to us but these are some of the more regular presenters.

The economics and logistics of running a business can be intense, especially a live music venue open multiple days per week. Can you share a bit about your day to day and how you’re keeping the bands and rent paid?

It truly sucks! Please buy tickets in advance. Not just at No Fun but to any place you go to see shows. I cannot stress how helpful it is. It gives agents strong ticket counts so they have confidence in spaces and bring more sick shows to the area. It also helps us to prepare properly for crowd size. And…you also save a few bucks!!!

A big goal of mine is to keep my mental health in check with this thing. I am not going to lie, this project is not easy and projects like this can end at any time. There are definitely moments where I want to stop doing it. All that being said, it is in a very strong place right now and financially viable. I am always focused on keeping momentum going to keep the bills paid up. Unfortunately it comes at the cost of not being able to shut it off. I really am going to have to figure that out sooner than later.

Hand Habits Live at No Fun in Troy, New York | Image: Patrick Dodson

Anything you have coming up you would like to share with our audience to keep them in the loop? Long term plans etc?

There are honestly too many to list. Just go to nofuntroy.eventbrite.com and pick something at random. All of the shows are great and deserve a crowd. I highlight the vibe of each show in the descriptions in just a few words. The whole purpose of the project is to have folks engage with new experiences. I see a lot of folks that go to the same show over and over again which is frustrating. I really do notice the folks that take the effort to get out of their comfort zone and that is the most fulfilling element of the project in my opinion. Those folks know who they are and I cannot thank them enough as they are the driving force that keeps me interested in doing it.

Upcoming 2024 Shows at No Fun in Troy, New York | Image: Provided

I would prefer having twenty people see something new and unexpected that they will remember their whole life over a sold out event with people who just go to the same exact shows all the time. Also it would be cool if people over the age of 30 stopped acting like they are in retirement mode. I pretty much stop engaging with individuals once they say they are too old to do stuff. I don’t care to be around folks with that mentality. It’s depressing and I see too much of it. All of my ads at this point target 21-30. Please take advantage of your life while you are still here.

K that’s enough of my bullish!t. Go to shows!!!

Gilla Band Live at No Fun in Troy, New York | Image: Patrick Dodson

Write This Way : A Conversation w/ SONG CITY’s Scott Womer

April 2, 2024 By Corey Aldrich

About two years ago, I started seeing and hearing about something called Song City. The branding was tight, it felt like something important was happening. Eventually, I realized that it was in fact a local phenom. These shows, upstairs at the RUCK have a very organic feel. Played in a round, musicians all interacting with and feeding off one another – the vibe is very intimate. I caught up with Scott Womer to find out more about the overall program mission and direction and to get a peek under the covers to see what makes this series tick.

Song City *Founder and Director*, Scott Wormer | Image: Kiki Vassilakis (*with edits*)

Please state your name, what you do and any relevant background info.

My name is Scott Womer, Songwriter and the Founder / Director of Song City in Troy New York. During the day, I work as a Litho Technician at Global Foundries in Malta. On the education front, I hold a BA from Gordon College.

Song City w/ Caitlin Barker at the RUCK in Troy, New York 01.10.23 | Image: Kiki Vassilakis

I know you’re a musician yourself. What motivated you to put together the SONG CITY series. What is your mission and goals for the program?

In 1995, I moved from Albany to Nashville, in hopes of getting more music opportunities. It’s a humbling experience to move from a small music scene to one of the premier music cities of the world, where there are thousands of people doing what you do, and doing it much better. Having seen that happen multiple times, I decided to alter my goals. Over the next 5 years, I had tremendous experiences working at a record label, doing session work, learning to write, forming a band, and recording an EP.

The greatest thing I learned in Nashville was the power of a song. Beyond techniques, abilities, and trends, the song is what changes lives. Much of this lesson happened at a venue called The Bluebird Cafe. A staple in Nashville, the Bluebird featured weekly showcases, featuring 4 local songwriters, mostly known for their writing of songs by all our favorite country stars. This is also the venue where artists such as Taylor Swift and Keith Urban were discovered. The weakness of the Bluebird at that point in their history, was that they were a single-genre showcase. Not only does that lack in variety, more importantly, it conditions the audience to think that this is the only style of songwriting. At the time, I had no idea how that observation would affect my future.

Song City w/ Amani O at the RUCK in Troy, New York 6-13-23 | Image: Kiki Vassilakis

Years later, when I moved back to Troy NY, and was so energized by the talent and variety of the local music scene, I felt compelled to do whatever I could to help it grow. After writing and recording a project under the name Fenton Hardy during Covid, I realized how important it is to be part of an artistic city. Community is at the heart of every effective movement. So, I took what I had experienced at the Bluebird, and expanded it to include all genres. Some of our greatest writers are hip hop artists, jazz artists, alternative and avant-garde artists, and they deserve a place at the table. This not only creates respect for all styles of songwriting, but expands the audience’s experience and musical taste.

Song City at the Ruck in Troy, New York | Image: Kiki Vissilakis

Our home at The Ruck is integral to the success of Song City. One day, Dave Gardell, owner of my neighborhood bar, The Ruck, contacted me about bringing music back to their venue. They were interested in concerts and an open mic, and asked me to run those events. What I didn’t know was that there is a second and third floor to the Ruck that was beautiful and fairly unused. I instantly realized this was the room I was looking for.

Beyond the Song City showcase, we also host a monthly songwriting community called The Open Floor which began simply as a monthly open mic. We have a “Song Challenge” at each month’s Open Floor that has become the major draw for each of these evenings. On the first day of each month, I post a phrase. The writers then have the rest of the month to write a song using that phrase, and perform it at The Open Floor, on the fourth Tuesday of each month. It is in no way a competition for us. It’s purely a motivational tool to keep us consistently writing. The second half of each Open Floor is a time for everyone that wrote for the challenge to play their song for each other. It’s amazing to see how many ways a phrase can be used. I often write a song myself for the challenge, and it’s significantly improved my songwriting.

Song City at the RUCK in Troy, New York | Image: Kiki Vassilakis

As a producer, I can attest to the challenge of producing music shows where folks get paid and there’s a little change left at the end of the night. How have you structured the business side to pull all that off?

Most local artists can not afford management. And because of this, they deal with being double-booked, underpaid, cancelled last minute, and under-publicized. They deserve to be taken care of. Because of this, going into Season 2, I raised the ticket price by 50%, so that I could raise their pay by the same percentage. Additionally, We also where able to help support the program via grant funding we secured through The Arts Center of the Capital Region. The events are highly publicized, given a generous bar tab, a comp ticket, and one of the nicest green rooms in the 518. We also hire the best music photographer in the capital district, Kiki Vassilakis, to shoot each showcase, of which the artists are given all of these photos to use for their own use. As much as I would love to make my living serving the local music community, we currently are at a place where we can pay all involved, artists, audio engineer, and photographer.

Song City at the RUCK in Troy, New York 09.12.23 | Image: Kiki Vassilakis

I believe you were the recipient of the NYSCA Re-grant program through the Arts Center of the Capital Region. Can you share a little but about why you feel like programs such as this are important to the sustainability of our creative community?

The days of musicians making money through their recorded music are over. As much as music streaming has increased the general public’s ability to have access to more music than anytime in history, it has also stripped away the musicians’ ability to make a living off their recorded music. Spotify currently pays artists approximately $0.003 per stream on average. That means for every 1000 plays on Spotify, an artist will make approximately $4.00. And from 2024 onwards, artists will also need to hit a minimum number of listeners to make their track eligible for royalty payments. Therefore, if artists are truly going to make money through their art, they need to be performing shows often and being paid well. They also need to be selling merch and physical copies of their music. So there is a greater need than ever for the public to support the local artists, beyond streaming their music.

Song City’s Ink Retreat 2023 at YMCA’s Silver Bay | Image: Kiki Vassilakis

The final piece of the current Song City universe is a yearly songwriting retreat called Ink. Last year, we were honored to be awarded a $5000 Community Arts Grant through the NYSCA and The Art Center of the Capital Region which helped fund the program. Many songwriters applied and 10 were chosen, to spend 3 nights at a lodge on Lake George, part of the YMCA Silver Bay property. Like Song City, we encouraged writers of all genres to apply, R & B, indie-pop, alt-rock, folk, hip hop etc. The days were a combination of individual writing, collaborations, daily walks, amazing food, and nightly gatherings around the fireplace sharing our songs. We read and discussed Rick Rubin’s brilliant book “The Creative Act” and used some of his techniques to change how we normally write. We also had a small demo studio and engineer in-house to capture the new songs. And ultimately concluded with a showcase here in Troy, featuring the songs written on the retreat, as well as a live recording and film of that show.

Anything you have coming up you would like to share with our audience to keep them in the loop? Long term plans etc?

The next few months are busy at Song City. We have 3 showcases left in Season 2, with the next one happening on Tuesday, April 9, at 7:30pm, hosted by The Ruck in Troy. This month we are featuring jazz saxophonist Awan Rashad, TJ Foster, frontman for the local rock band E.R.I.E., alt-pop artist, John Glenn from LiketheAstronaut, and contemporary folk songwriter Kate McDonnell. The Open Floor songwriting community continues to meet every 4th Tuesday. We are beginning to plan 2024’s Ink Retreat, and we are getting ready to release a special recording of the showcase we did this last year, featuring live performances of the artists and songs written on 2023’s retreat!

Watch for all of this on songcitytroy.com and Instagram at @songcitytroy. If you would like more information, would like to be involved, or would be interested in supporting Song City, you can reach me directly at songcitytroy (@) gmail.com.

From Corporate Banking to Creative Economy : Creating a Space for Community & Commerce

December 18, 2023 By Corey Aldrich

Last Month I was in Sand Lake for an appointment at the Sand Lake Center for the Arts. Looking for a coffee after I was directed to the Sand Lake Merchant across the street where I was happily surprised to see a thriving creative economy outpost and collaborative business model. I took a few minutes to talk to owner Amanda Goyer about her vision and what pried her away from a successful career in the banking industry.

Amanda Goyer : Owner and Curator at Sand Lake Merchant | Image: Provided

Please state your name, business name, and title. Can you give us a bit about your background?

My name is Amanda Goyer and I am the Owner and Curator of Sand Lake Merchant. I was born and raised in the Capital Region in Latham. Graduated from Shaker High School in 2007. Attended Stonehill College in Easton, MA for Criminology and Psychology. Graduated in 2011. I came back to the Capital Region after graduation and got a job as a Crime Analyst with Schenectady Police Department. My initial career goal was to become a detective. I met my now-husband while working at Schenectady PD and the idea of a family came into vision. I made the decision at that time that I wanted a less risky career that I felt more comfortable about raising a family with. I shifted into event planning which I had always had a passion for but was incredibly different from what I had studied or done prior. I ended up at Autotask, now know as Datto, a Global Tech Company. I handled event planning across North America and then had the great opportunity to travel to London and Barcelona. The burnout of that industry is heavy and I felt it. I decided at that time to find something where I wouldn’t have to travel but could still be creative. A role opened at CAP COM Federal Credit Union leading their Foundation or charitable giving arm. That is where I found my home and rose to the role of Director of Community Engagement overseeing the Foundation, Public Relations, Business Development and School Banking. Following that I was at Keybank where I was Corporate Responsibility Officer for the Capital Region & Central New York Markets. In these roles, I learned how to collaborate, develop strategic alliances and deepen community partnerships to create positive change. All of these are attributes that I use today in my collaborative work at Sand Lake Merchant.

Sand Lake Merchant, Sand Lake NY | Image: Provided

What made you decide to do the career shift and focus on the Sand Lake Merchant?

I really had no intentions of leaving my banking career. My goal was to climb the corporate ladder in banking following in my mother’s footsteps. My mother was the late Paula Stopera, former President and CEO of CAP COM Federal Credit Union. Unfortunately she was diagnosed with pancreatic cancer in May of 2021 and passed that July. In the same year my father was diagnosed with dementia. My life and priorities shifted and I knew I needed to take time to heal. I also was reminded how short life is. I wanted to take more time to be with my husband and two young boys. I’m thankful that KeyBank was so kind and gracious when I made the decision to leave my corporate career. One of my mentors said to me when I was making the decision, “it doesn’t have to be forever.” That helped me take the step I needed away from a decade long journey in corporate banking and community development that I knew and loved.

I remember thinking “Who am I without my career?” I had attributed so much of my self-worth and purpose in life to my career. It was very intimidating to leave that piece of me behind.

It was the pause and the gray space that I allowed that sparked what would be the future Sand Lake Merchant. I was scrolling through Zillow one night and came across a beautiful building in our town that I have admired. It was for sale. I said to my husband, let’s just look at this place, what do you think?

The rest is history. We purchased a 200 year old building in the heart of town. Spent 16 months renovating the space completely. I had an amazing local general contractor. I built the plan based on the foundation of what it had been, which was a General Store for 150 years! From there it was a florist, country store and an antique store. I brought all of the pieces from the past forward and created Sand Lake Merchant.

Sand Lake Merchant : Under Construction | Image: Provided

Sand Lake Merchant : Before | Image: Provided

Can you tell us a bit about the Sand Lake Merchant vision? The space drips with creativity!

The simple truth is I do not offer a product or service myself, but I had created a beautiful building, I was business savvy, not afraid to take risks and knew how to build a network. With that, I knew I needed to surround myself with people that had talents and services that could drive retail businesses. I think the marriage of corporate and creative can create huge success and my goal is to build a framework for how that is done, prove success and let that be a model for others to do the same.

What a feeling of freedom it has been to allow limitless creativity! However, that limitless creativity is focused with the lens of running a business that is built with strong values, diversified revenue streams and strong partnerships.

Gipfel Coffee at Sank Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

As a rural based business, there is a limit to the volume of folks you can get in the door which can limit your cash flow to pay overhead and staffing costs. How are you stratifying your programming and using collaboration to create stability? Can you mention a few examples?

I think a big assumption many people had and/or have is that our rural community does not have enough people and/or resources to support a locally-sourced, handmade type of gift shop that I’ve created in Averill Park. That was something I thought a lot about during the planning and research phase of my business. I knew that a gift shop alone would not be enough to draw the daily traffic we desired, but how could I fix that without taking on more than I could handle? The answer was and always will be collaboration.

Our first and most important strategic alliance was that with Gipfel Coffee Company. Gipfel had started their business locally in Averill Park in another location 2 years prior to the opening of Sand Lake Merchant. I became a Gipfel “regular” enjoying their custom roasted coffee and also the sense of community that came with visiting their shop. I knew a pain point of theirs was that they had outgrown the location they were in. Also their visitors were craving a larger space where they could sit and enjoy their coffee and pastries. I knew I could fix that pain point with our nearly 4,000 sq. ft. building, but I wasn’t sure if they would be onboard to move in. I invited their owner Christine Kehn over to see our building during the renovation. I remember asking her if we could sell her bags of coffee when we open the gift shop, and then I said do you want to hear my more aggressive idea? She said sure…I said will you move in with us? We still laugh to this day about that initial meeting. I attribute much of our success to the daily traffic the coffee shop drives in to our location that we would not otherwise get. I’ll always be thankful I was brave enough to ask a bold question and Christine was open to taking the risk alongside me. Today both of our businesses continue to grow and thrive together.

Some Products Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

I had met another maker, Melissa Orth, owner and designer of PoppyTree Floral Designs in West Sand Lake. At the time I knew of her because of the amazing weddings she had designed florals for on Instagram. Then I noticed she started selling fresh floral bouquets in the old Gipfel Coffee Shop and people were loving them! Soon after I talked with Melissa and found she was looking to downsize the amount of annual weddings she was taking on but wanted to still create and retail her products. Our space allowed her to do just that. Her plants, florals and custom creations are a staple in our store.

Farm Fresh Meat Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Over 30 local makers are part of our creative retail community at SLM. Some have said their collaboration has changed their business and their lives. To see a maker be able to cut back on their day job and be able to focus more on their passion and creativity has been nothing short of a dream come true.

I will also say, our rural community in Averill Park is fast-growing, especially for families! We have the traffic, we have the people willing to invest locally, who are not shying away from paying a little more for a custom made gift or market item. These people have always been here, they were just traveling to Latham or Clifton Park or Saratoga to shop because they were seeking something we didn’t have in our hometown. Now we do, and they are showing up for us!

What are your goals for the future?

I would like to continue to build community through a variety of collaborative partnerships at Sand Lake Merchant. In addition, continue to expand on the potential of our 2nd floor event space by adding workshops and classes in 2024 hosted by our vendors. For example, paint and sip events, candle or jewelry making, art galleries, meditation, kids yoga and more! My goal is to find ways to grow, scale and sustain the business without necessarily adding more staff right now. The only way we can do that is through creative collaborations that create a win-win experience for everyone involved.

A prime example of this was our recent collaboration with Sand Lake Center for the Arts and our joint “Holiday Merchant Market.” Collectively we used our locations conveniently located across the street from each other to offer creatives the opportunity to showcase their handmade goods for sale. The planning was shared across both teams and the advertising was doubled between both of our networks. We both had a shared vision of creating something special for the community and we did just that. This year, hundreds of people filled the streets of Sand Lake to shop and support our local makers. Several makers said it was their most successful event to date.

I am a big believer in the phrase no risk, no reward and that is what I think about everyday when I’m planning or making choices that scare me.

Upstairs Lounge and Multi Purpose Area at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Anything specifically coming up you would like to share with our audience?

Beginning in January of 2024 we are going to be looking for creatives and vendors that would like to utilize our space to host community events and workshops! If anyone is interested in learning more please email us at hello(@)sandlakemerchant.com