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Taliesin Thomas is Mixin’ It Up : International Gravitas Blends with a Passion for Upstate

February 29, 2024 By Corey Aldrich

I first met Taliesin Thomas at one of my side projects, ARTS BAR, a pop up cocktail bar at the Arts Center in Troy. She was rolling with Ali Herrmann, a Troy based mixed media artist that night. TT is larger than life and unforgettable. Since that fateful meet we have spent many late nights discussing esoteric philosophies of arts and culture, and the value proposition of Upstate NY. You may recognize her as an occasional guest writer here at ACE! When she recently scored a gig with Hyperallergic to cover the Hudson Valley art scene, I knew it was time to give her a formal introduction.

Taliesin Thomas in Front of a Mural at the Troy Art Block in Troy, NY | Image: Taliesin Thomas

Please state your name, title, what you do for a living in the creative world.

My name is Taliesin Thomas and my current professional roles are both local-focused and global-centric. Since 2007, I am the Founding Director of AW Asia and the Collections Manager for Art Issue Editions—two private art collections based in New York. The AW Asia collection is comprised of contemporary Chinese art and photography, including rare artworks by many of China’s leading figures such as Ai Weiwei, Zhang Xiaogang, and Zeng Fanzhi (among others). The Art Issue Editions collection is composed of primarily Western contemporary artists, including Keith Haring, Jean-Michel Basquiat, Kenny Scharf, KAWS, and Daniel Arsham among other celebrated figures. We work behind the scenes to loan the artworks in these collections to major museums worldwide in addition to doing special curatorial projects, collaborations, and publications with Princeton University Press and other prominent publishers. One of our most important recent projects, for example, is a partnership with the Hirshhorn Museum in Washington DC to present a comprehensive retrospective of contemporary Chinese photography that is also a promised gift. Since moving upstate, I have become immersed in the dynamic creative scene in the region, and I now oversee Artist Initiatives at The Arts Center of the Capital Region in Troy in addition to teaching and regular arts writing.

Installation View of the Exhibition ‘A Window Suddenly Opens: Contemporary Photography in China’
Hirshhorn Museum in Washington DC, November 4, 2022 to January 7, 2024 | IMAGE: Taliesin Thomas

Thomas with *Art Critic* Jerry Saltz at the Frieze Art Fair in NYC, May 2022 | Image: Taliesin Thomas

How did you end up moving into this career? Were you always interested in art?

I have been involved in the pursuit of art since the earliest time of my life. During my nearly 30-year career I have worked in various professional capacities including the artist studio, museum, commercial gallery, artist residency, and art foundation setting. I studied advanced art in high school and that inspired me to do my undergraduate degree in fine arts at Bennington College. Over time, my practice and inclinations shifted, and I became more interested in the theoretical and philosophical dimensions of art. The vast literature on aesthetics is a great source of stimulation, and I call myself an artist-maker turned artist-philosopher. This path propelled me to do my graduate work at Columbia University which led to a Ph.D. in Art Theory and Philosophy with the Institute for Doctoral Studies in the Visual Arts.

Ai WeiWei ‘In Search of Humanity’ Exhibition at the Kunsthal Rotterdam, The Netherlands
September 30, 2023 – March 3, 2024 | Image: Kunsthal Rotterdam)

What’s a typical day look like for you work wise?

I often refer to my work life as a ‘grab-bag’ experience—every day brings something exciting across my desk! On any given day I interface with a range of colleagues in various sectors of the international art industry, including ongoing dialogues with artists, curators, museums, galleries, organizations, auction houses, art storage facilities, and shipping companies as well as special areas of research and writing as it relates to our projects. From my desk in Troy, I oversee the movement of artworks from our collection to get them around the globe to be enjoyed by others while simultaneously engaging with the local and regional arts scene in the most meaningful ways—I feel constant gratitude for this professional connectivity.

Taliesin Thomas with Artist Ai Weiwei During the Opening of the Ai Weiwei ‘In Search of Humanity’ Exhibition Kunsthal Rotterdam in The Netherlands, September 30, 2023 – March 3, 2024 | Image: Kunsthal Rotterdam

What caused you to decide to move to the Capital Region, it seems like you were in a pretty amazing scene down in the city…

I appreciate this question—the existential intensity of the pandemic revealed an irreversible perspective on the ‘quality of life’ concept, and that propelled me out of the urban hustle. I lived in Brooklyn for 19 years and built up my professional standing before relocating to the Hudson Valley. Working for a passionate globe-trotting art collector is a unique position, and that is how I was able to bring our independent office to Troy. I embrace the whole of New York—the city, Upstate, and the entire Empire region—as a magnificently inter-connected arts eco-system. I big-red-heart New York!

Installation View of the ‘Critical Forum Artist Exhibition’ at The Arts Center, January 8 to February 24, 2024 IMAGE: Taliesin Thomas

You mentioned that you started working more locally as well, specifically that Arts Center of the Capital Region. Can you tell us more about your program there?

The Arts Center in Troy is home to a robust arts program of year-round classes and exhibitions. As the Director of Artist Initiatives, I oversee two distinct programs: Artist Training and Critical Forum. The Artist Training program hosts the ‘Secret Sauce‘ series and we are organizing another terrific line-up of speakers for this coming fall. The ‘Critical Forum‘ program is an intensive professional development opportunity for emerging and mid-career artists. A maximum of twelve participants are chosen for this program through an open-call application process. The application cycle for this year’s Critical Forum cohort will be open from March 1 to April 1—heads-up artists: Apply! The cohort meets monthly over a six-month period at The Arts Center for group critiques that also include invited arts professionals from the region.

Taliesin Thomas with the Critical Forum Cohort on a Visit to Governor’s Island in NYC, July 2023
IMAGE: Taliesin Thomas

Taliesin Thomas with Keith Haring Artworks from the Art Issue Editions Collection on Loan to The Broad in
Los Angeles, CA ‘Keith Haring Art is for Everybody,’ May 27 – October 8, 2023 | IMAGE: Taliesin Thomas

Finally, you recently picked up a great gig, tell us about Hyperallergic! Also, any other things up your sleeve we should know about?

Since moving to the Hudson Valley, I have been a regular arts reviewer for Chronogram. This has allowed me to network with many incredible colleagues and organizations and is my continued aim to promote artists and exhibitions in our region. My interview with artist Jeffrey Gibson (based in Hudson) for Chronogram was very meaningful as a few months ago it was announced that he will represent the United States at the 60th Venice Biennale this year. I was recently approached by Hyperallergic to establish a Hudson Valley arts preview column, and that has been an outstanding fit thus far! It is a continued joy to align the flourishing creative scene in upstate New York and to be an active contributor in the Troy arts community and beyond.

Bryan Hamill’s CIRCUS : DIY Print Space Seeks Mission Oriented Partnership

February 29, 2024 By Corey Aldrich

I first heard of Bryan Hamill at a meeting with Michelle Toch Dinsmore at Overit Media. We were planning the kick off of the rebranded First Friday in Albany last year. Part of the initial rollout was a FF show at her space including Abe Farraro and this “cool guy super connected guy doing amazing print stuff in the skateboard scene…” I came to find out, Bryan is all that and so much more, bringing a passion for craft and creative community to the Arbor Hill neighborhood in Albany. After a successful grand opening last year, he was notified that the space he occupied was no longer going to be available. So what is now to come of this community driven arts / maker space and its specialized equipment? We have an idea…

Bryan Hamill Founder and Shop Manager at CIRCUS (Power Through Paper) | Image: Provided

Please state your name, what you do and your educational / experiential background.

My name is Bryan Hamill. I am currently an Accounting Administrator at Audio Video Corporation in Albany New York and Founder and Shop Manager at Circus (Power Through Paper), a community based printing and events space in Albany’s Arbor Hill Neighborhood.

I grew up down by New York City but moved up here to go to college and absolutely fell in love with the city. I studied music and video production at St. Rose Colleg e in Albany and did odd jobs in both upon graduation; recording various albums for local musicians such as Steve Gaylord, commercials for small businesses, weddings, and music videos for bands such as Rockets and Blue Lights. I used to play in a band that was pretty popular in Albany called The Amazing Plaid among others. I’ve played shows around the country traveling in a beat up old prison bus, and even played a week’s worth of shows in Germany. I started and helped run a non-profit arts organization in Albany called the Capital District Federation of Ideas, where we had a performance space on Madison Ave called Point Five. I convinced myself that I needed to secure a grown up job, so I’ve been working full time at local company Audio-Video Corporation since 2011.

After work, needing to keep doing something creative, I fell back on something that was a full-blown necessity when playing in a DIY band – screen printing – learning everything I could from books and online videos. I started releasing prints under the banner of Pepper Spray Pres s, where I’ve been fortunate to work with legends such as Daniel Johnston, Dave Navarro, Laura Albert (the author behind JT LeRoy), Al Diaz (former artistic partner to Jean Michael Basquiat), and many others. The more I fell in love with printmaking, the more I wanted to share the amazing skill with others. The idea of a community print shop and art space formed.

Capital Federation of Ideas, POINT5 | Image: Flickr

Capital District Federation of Ideas | Image: Flickr

It sounds like you were on a strong path to full time freelance, self directed work and then…you ended up getting a full time gig. Can you talk about the decision to go that direction?

After graduating from St. Rose, I had what I thought at the time was the perfect job: I was the Assistant Manager for a local bookstore for many years. It allowed me to have a steady income while also taking off any time I needed for shows or tours. After work, I would record bands in my home studio, or work on various video projects. It was also at this time that the non-profit formed Capital District Federation of Ideas that had a performance space on Madison Ave called Point Five. Unfortunately, the people running it, myself included, really didn’t know what we were doing. We were young and passionate, but that’s about all we had going. After about two years worth of amazing events and programming, we decided to close shop. We had ended up spending so much time and energy on keeping the lights on that it felt like we weren’t making any progress towards our stated mission. After it ended, I was so burnt out and disillusioned that I decided I needed to try something more stable, which is when I entered corporate America.

Capital District Federation of Ideas, POINT5 Performance with Early Swamp Baby (?) | Image: Flickr

Your passionate about your current side project. Printing, music and deep community integration. Can you tell use more about what drives you in this area and what you have been up to? I believe you are currently in the old Stage 1 space of the Albany Barn…

Whenever I’m passionate about something, I want to share it with the world, and teaching someone how to print is about the most satisfying thing I’ve ever done. I’ve also always been acutely aware of access and privilege and how it shapes opportunity. If I wasn’t fortunate enough to go to college and get a stable job, I would never have been able to afford the equipment to print, and a house to print in. Printmaking is such an amazing tool, both for artistic expression AND commercial possibilities, and I want to give more people access because as it stands now, if you don’t go to college for printmaking or don’t have the resources to do it yourself, you’ll likely never have the opportunity.

A couple of years ago, when this idea first began marinating in my head, I began purchasing the needed equipment. During that time, I was contacted by the family of local artist Steve Hazzard. He was a lifelong print maker, but he learned his trade back when dangerous chemicals were necessary to print, and those chemicals had made him sick to the point where he could no longer print. “Would you have any use for his old press?” he asked. The press was gorgeous and expensive, and if I could move it, it could be mine. I was so blown away by his generosity, and I had to share their gift with others. This was the big spark that set me off on this journey.

What is your long term vision for this project and why do you think its important?

I envision this space as something for everyone. A place for young students to dip their toes into printmaking BEFORE having to decide if it’s something they want to study in college. A place where studied print makers can apply their craft. (surprisingly, or maybe unsurprisingly, many who go to college for printmaking can’t afford the equipment or space to print). It’s a place where kids from a tough neighborhood can come in and print their own shirts, start their own fashion labels. It’s a place where film photography is still preferred over jpegs. It’s a place where hip-hop open mics and poetry readings can coexist. It’s a place for after-school programs. It’s a place where someone can learn to print without worrying about the judgement of others. It’s a place where I can print pizza boxes for local ghost kitchens to give them a leg up on their competition. I really envision the space as THE hub for local DIY-ers.

Recently, you were notified that you would need to find a new space for the print facilities. Can you share with us what you current situation is and what it is that you are ideally looking for as you transition out of this space and neighborhood?

Originally, the A lbany Barn heard about my idea and wanted to help. They provided me with their old gallery space in Arbor Hill, formerly called Stage One. In exchange, I would pay the utilities and teach printmaking at their Schenectady location a couple of times a month. I really felt like it was the perfect space. Perfect size, perfect neighborhood for what I want to accomplish. Unfortunately, the Barn doesn’t own the space – the A lbany Housing Authority does, and about a month after we had our grand opening, we were told that the AHA wanted the space back. I am not quite sure of the details or what happened. So…we are without a space. All of the equipment is still there, but I’m unable to use it, and they want it moved out by end of month (Thursday, 02.29).

Learning and Creating at CIRCUS | Image: Provided

I’ve spent the past couple of months meeting with community leaders, artists, and local businesses, trying to figure out our next step. Everyone I’ve spoken to has been sympathetic, and some have even offered space, but for one reason or another, they wouldn’t work. A couple of examples – the A lbany Community Investment Trust really liked our proposal, and their space in the south end (The Coliseum) is both promising and ideal, but they’re about to start new construction that would put us out at least a year. The Social Justice Center in Albany seems like a good match on paper, and they would be more than happy to have us occupy their second floor, but because of ADA restrictions, our ability to hold public events would be very limited. So as it stands now, we are still in need of a space.

EDITORS CHALLENGE: Have any location ideas or collaboration opportunities for Bryan? This feels like a great fit as a satellite location for an existing mission oriented / Not for Profit looking to expand it’s footprint outside city center. Hit him at the Circus website.

CIRCUS Neighborhood Shop Talk | Image: Provided

Albany’s Newest Secret Sauce : Diane Eber on ‘Hatching the EGG’

January 31, 2024 By Corey Aldrich

I first met Peter Lesser (Previous Executive Director of the EGG) many years ago through an introduction from Ellen Sinopoli. I was on the Ellen Sinopoli Dance Company board of directors at the time and had stopped by Ellen’s office in The EGG. I was really blown away by the architecture and the excellent programming that Peter was bringing there…to the tune of over 200 events and upwards of 70K attendees per year! After 22 years, the time came and Peter moved on to spend more time with his family on the West Coast. Since then, after an exhaustive search, a new Executive Director has joined on to take up the mantle. Diane Eber is fun, energized, no nonsense and ready to honor that legacy while moving it forward for a new paradigm, in a new time. I caught up briefly with her to get a sense of who she is and what that will look like.

Diane Eber, Executive Director at The EGG in Albany, New York | Image: Provided

Please tell us your current title and what that entails on a daily basis. Also, a brief synopsis of your previous career experience and education.

My name is Diane Eber and I am Executive Director of The Egg in Albany, New York. My day is usually spent in LOTS of meetings with various partners / staff members / artists / agents / OGS / funders. Then if I have time I try and squeeze in some emailing and dreaming of future programming. I try to always prioritize creative time and make sure I spend at least SOME of my day thinking about ART which is why I do this work.

I am a music nerd at heart – raised by 2 musicians, I was on the path of being a classical clarinetist and then found my true passion was in the magic of bringing together an artist and an audience. I discovered my love for this path booking shows at Vassar College and then went on to work at a booking agency and followed by Warner Music Group, a major record label. I eventually landed at BRIC Celebrate Brooklyn. In college I was a Psychology Major but spent most of my days learning the ins and outs of the music business and booking as many shows as I could pull together.

Courtney Barnett at Solid Sound Festival 2019 | Image: WFUV Public Radio

The EGG is an important institution on so many levels for Albany with some pretty established shoes to fill following up Peter’s (Peter Lesser) legacy. Can you share a bit about how you plan to continue that track record of stability while building a new institutional direction that addresses current needs and changes in the industry and attendee preferences?

Yes – Peter built SUCH an amazing legacy and what an incredible history of artists who have graced these 2 stages. I am humbled to try to fill his foot steps. It will be a gradual path to breathe new life into The Egg and I will be making small incremental changes as I go.

Right now I am mostly listening and learning about the community and the history and starting to have big dreams about how we can ‘Hatch The Egg.’ I have already brought in a marketing person who is amazing and it’s the first time The Egg has had a marketing person since the ’90s! I also made the bold (somewhat controversial) move to allow beverages into both theatres. I believe strongly that art is for everyone and that the experience of going to the theatre should not feel elitist. Part of making the experience comfortable is having a drink in your hand. I hope to attract new audiences and create buzz and excitement about this incredible space.

Sarah Jarosz Plays The EGG | Image: Claude Sawyer

Steve Lukather Shreds – TOTO at The EGG 2023 | Image: Claude Sawyer

In our recent conversation, you discussed finding new ways to incorporate a creative community ecosystem into the space and programming. Can you share a bit about that?

Creativity is at the core of everything I do and is so important to cultivate and help grow. I would love for The Egg to really be defined by it’s ‘ellipsoidal structure‘ (literally that is what the Enabling Legislation document calls the building – ‘ellipsoidal structure’ – I LOVE that!). At the core of The Egg we are a space with no straight lines where art and creativity can thrive and push artistic boundaries. I took this job because I love the idea of building a curatorial identity for The Egg where the building itself is the primary creative grounding.

The EGG in Albany, New York | Image: John Bellm

Interior Shot of The EGG in Albany, New York | Image: Provided

For programmatic initiatives: the big vision is to lean into the building – tell the story of its history and invite audience to engage with not just what is happening onstage but with the building itself – outside and in. Think of The Egg as a blank canvas for art. We are currently developing a couple of approaches on that front. ‘The Egg Incubates‘ – where we will incubate and support new work and premiere it on our stages and, ‘Expansion‘ – a series where we invite audience and artists to expand their minds and curate a series that goes beyond our current state of being.

2023 Steve Hackett at the EGG | Image: Timothy H. Raab

Part of breathing new life into The Egg is the branding and visual identity. You will see a shift in our graphic presence as well as the development of an authentic, individualized voice on social media. The Egg will be a place for engagement not just show announcements. This is all still a work in process as we develop these ideas more concretely for the next season. Consider this an ACE! insider sneak peak!

To follow along, check us out on social media and specifically, watch these 2 hash tags: #hatchtheegg #spottheegg

The Egg is such a striking part of the Albany skyline, history and ecosystem…it’s amazing where you can #spottheegg!

2023 Upcoming Shows at The EGG | Image: Provided

What’s the best way for folks to explore collaboration opportunities with The EGG?

Reach out to me via email! Diane (@) theegg.org

Always happy to connect – but just be patient if I don’t respond right away – my inbox is CRAZY 😉

All the Good, All the Time : at Made X Hudson : Sustainability is More Than Just Fashionable

January 31, 2024 By Corey Aldrich

I met Trixie of Trixie’s List fame outside of Club Helsinki in Hudson, NY. It was part of a quick promotional shoot for ‘Wish You Were Hear,’ a covid pandemic live broadcast music series that I was co-producing with Ryder Cooley of the Dust Bowl Faeries. Since then, I have been on Trixie’s mailing list and recently came across this great article by Ben Rendich that I wanted to share with ACE! subscribers…very cool things are afoot in the sustainable fashion scene in Catskill…as you shall see.

EDITORS NOTE: Original article was published in December so you will notice a mention of the holidays.

Made in Hudson in downtown Catskill New York | Image: Provided

For anyone in search of a last-minute holiday gift, try swinging by Made X Hudson – the full service design atelier headquartered on Main Street in Catskill. From their own branded clothing (produced in-house by a team of skilled seamsters) to beauty and pantry items from a roster of Hudson Valley makers, everything in the store bespeaks local quality.

In addition, Made X Hudson offers a variety of ongoing events and unique services, including sewing classes, knitting circles, Pilates, garment alterations, and even custom clothing.

“We do so many different things, it’s kind of bonkers,” says Sergio Guadarrama, co-founder and the gentleman who helms all of Made X’s creative decision-making.

Co-founder at Made X Hudson, Sergio Guadarrama Poses with a Bag of Pre-Spun Wool
Image: Provided

“We’ve done a lot in two years,” agrees Eric De Feo, who manages the business side of things. “We don’t sleep much. It’s 24/7 work.”

Eric is founder and director of the Hudson Community Incubator, an organization devoted to fostering sustainable businesses in the city. It was through this organization that he met Sergio, who’d moved to the area and wanted to open a garment factory.

“It was the peak of the pandemic at that time,” says Eric, “and a lot of factories were struggling. A lot of designers were moving up from the city as well.”

A Made X Employee Works on One of the Store’s in House Creations | Made X Hudson Offers a Variety of Services, Including Garment Alterations | Image: Shannon Greer

The duo hatched their plan in Hudson; they just couldn’t afford any real estate. “We started in a little barn in Leeds with two sewing machines,” remembers Eric. “As soon as we opened our doors, we had orders to create products – from day one.”

Eventually, they allocated enough resources to open their Catskill factory in November 2021, followed by an adjoining shop in March of this year. They opened their Hudson shop this past September.

Sergio has been in the industry for over twenty years, formerly working in women’s evening wear. “I love making things with my hands,” he says. “I love focusing on sustainability and trying to make the fashion industry as ethical as possible.”

Colorful Racks of Made X Hudson Originals, Dried Flower Bouquets and Locally Made Handbags and Hair Clips are Just Some of the Offerings at Made X Hudson | Image: Provided

Made X Hudson is a Full Service Design Atelier Based in Catskill, New York | Image: Provided

His familiarity with the less-than equitable practices of other companies has aided in the creation of a factory that, as he puts it, “encompasses all the good.” The objective at Made X Hudson is to put employees first, and to bring manufacturing back to the community. This entails working in the “old style,” where workers are viewed as an investment, not an expenditure.

“You can overhear the banter,” Eric points out, referring to the conversation that’s drifting into the office where we’re conducting our interview. “Usually that’s not allowed in other factories.”

Made X Hudson employees are all folks based in Hudson, Catskill, and Saugerties; their workroom is on the second floor of the Catskill shop. “We have a fabulous team,” says Sergio. “No one is coming in with much factory experience, because many factories have been shuttering over the last few decades. So everybody’s being trained up – usually from some basic, home-sewing experience.”

“That’s why we opened up our retail shops,” he continues. “To subsidize our training and factory work so that we don’t have to create an environment that’s top-down… [It] enables us to have a more enjoyable work environment.”

Steaming Fabric at Made X Hudson | Image: Shannon Greer

This empowered mindset is echoed in Made X’s inventory as well. Most of the products in their shops originate from Hudson Valley artisans – including Brosgé, a Schenectady-based brand of eco-friendly clothing for plus-sized people; MLE, Saugerties designer Emily Li Mandri’s line of handbags, hair clips and other accessories; and Dunia, a Croatian-American designer who curates Made X’s jewelry selection.

Sergio says that this maker-to-store supply chain is yet another means of fostering sustainability. “When you spend money in stores that are selling products made in other locations, you’re sending money away from your own community. What we’re doing leads to a circular economy.”

A Display at Made X Hudson’s Catskill Store | Upcycled Vintage Piece | Image: Provided

Made X Hudson runs the gamut of price points so that everyone can participate in sustainability.

To that end, Made X Hudson is also involved in spearheading a New York State grant initiative that will create a self-sufficient, regional clothing industry, from seed to finished product. “We were selected alongside RPI and FIT to build a fashion innovation center,” says Eric, “which is going to focus on farm-to-fiber products, lab-grown textiles, and also work to promote a New York sustainable supply chain.”

In the meantime, Made X Hudson runs a popular quarterly clothing swap, where for $15 you can bring as many items and take as many items as you want. “You can get a full wardrobe for fifteen bucks,” quips Sergio. And while at the store, swappers can pick up one or two of Made X’s upcycled, vintage pieces, which are sold at entry-level prices alongside their in-house products.

Co-founder Eric De Feo in Made X Hudson Chore Jacket | Image: Eric De Feo

“We run the gamut of price points so that everyone can participate in sustainability.”

Their Catskill location recently featured the team’s first gallery show, showcasing works by Woodstock based photographer Chase Pierson, and every weekend, Atelier Kuki serves farm-to-table, gourmet Japanese bento and desserts from 12-6pm.

“It’s all a lot of fun,” says Sergio. “And it feels like we’re helping people, too.”

You can check out all of Made X Hudson’s services and upcoming events at their website : madexhudson.com

Ben Rendich is a filmmaker and writer. He’s in pre-production on his first feature, and has a blog where he writes movie reviews and essays called Reflections on a Silver Screen. He lives in Catskill.

This article was reprinted with the permission of Trixie’s List where it was originally posted.

From Corporate Banking to Creative Economy : Creating a Space for Community & Commerce

December 18, 2023 By Corey Aldrich

Last Month I was in Sand Lake for an appointment at the Sand Lake Center for the Arts. Looking for a coffee after I was directed to the Sand Lake Merchant across the street where I was happily surprised to see a thriving creative economy outpost and collaborative business model. I took a few minutes to talk to owner Amanda Goyer about her vision and what pried her away from a successful career in the banking industry.

Amanda Goyer : Owner and Curator at Sand Lake Merchant | Image: Provided

Please state your name, business name, and title. Can you give us a bit about your background?

My name is Amanda Goyer and I am the Owner and Curator of Sand Lake Merchant. I was born and raised in the Capital Region in Latham. Graduated from Shaker High School in 2007. Attended Stonehill College in Easton, MA for Criminology and Psychology. Graduated in 2011. I came back to the Capital Region after graduation and got a job as a Crime Analyst with Schenectady Police Department. My initial career goal was to become a detective. I met my now-husband while working at Schenectady PD and the idea of a family came into vision. I made the decision at that time that I wanted a less risky career that I felt more comfortable about raising a family with. I shifted into event planning which I had always had a passion for but was incredibly different from what I had studied or done prior. I ended up at Autotask, now know as Datto, a Global Tech Company. I handled event planning across North America and then had the great opportunity to travel to London and Barcelona. The burnout of that industry is heavy and I felt it. I decided at that time to find something where I wouldn’t have to travel but could still be creative. A role opened at CAP COM Federal Credit Union leading their Foundation or charitable giving arm. That is where I found my home and rose to the role of Director of Community Engagement overseeing the Foundation, Public Relations, Business Development and School Banking. Following that I was at Keybank where I was Corporate Responsibility Officer for the Capital Region & Central New York Markets. In these roles, I learned how to collaborate, develop strategic alliances and deepen community partnerships to create positive change. All of these are attributes that I use today in my collaborative work at Sand Lake Merchant.

Sand Lake Merchant, Sand Lake NY | Image: Provided

What made you decide to do the career shift and focus on the Sand Lake Merchant?

I really had no intentions of leaving my banking career. My goal was to climb the corporate ladder in banking following in my mother’s footsteps. My mother was the late Paula Stopera, former President and CEO of CAP COM Federal Credit Union. Unfortunately she was diagnosed with pancreatic cancer in May of 2021 and passed that July. In the same year my father was diagnosed with dementia. My life and priorities shifted and I knew I needed to take time to heal. I also was reminded how short life is. I wanted to take more time to be with my husband and two young boys. I’m thankful that KeyBank was so kind and gracious when I made the decision to leave my corporate career. One of my mentors said to me when I was making the decision, “it doesn’t have to be forever.” That helped me take the step I needed away from a decade long journey in corporate banking and community development that I knew and loved.

I remember thinking “Who am I without my career?” I had attributed so much of my self-worth and purpose in life to my career. It was very intimidating to leave that piece of me behind.

It was the pause and the gray space that I allowed that sparked what would be the future Sand Lake Merchant. I was scrolling through Zillow one night and came across a beautiful building in our town that I have admired. It was for sale. I said to my husband, let’s just look at this place, what do you think?

The rest is history. We purchased a 200 year old building in the heart of town. Spent 16 months renovating the space completely. I had an amazing local general contractor. I built the plan based on the foundation of what it had been, which was a General Store for 150 years! From there it was a florist, country store and an antique store. I brought all of the pieces from the past forward and created Sand Lake Merchant.

Sand Lake Merchant : Under Construction | Image: Provided

Sand Lake Merchant : Before | Image: Provided

Can you tell us a bit about the Sand Lake Merchant vision? The space drips with creativity!

The simple truth is I do not offer a product or service myself, but I had created a beautiful building, I was business savvy, not afraid to take risks and knew how to build a network. With that, I knew I needed to surround myself with people that had talents and services that could drive retail businesses. I think the marriage of corporate and creative can create huge success and my goal is to build a framework for how that is done, prove success and let that be a model for others to do the same.

What a feeling of freedom it has been to allow limitless creativity! However, that limitless creativity is focused with the lens of running a business that is built with strong values, diversified revenue streams and strong partnerships.

Gipfel Coffee at Sank Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

As a rural based business, there is a limit to the volume of folks you can get in the door which can limit your cash flow to pay overhead and staffing costs. How are you stratifying your programming and using collaboration to create stability? Can you mention a few examples?

I think a big assumption many people had and/or have is that our rural community does not have enough people and/or resources to support a locally-sourced, handmade type of gift shop that I’ve created in Averill Park. That was something I thought a lot about during the planning and research phase of my business. I knew that a gift shop alone would not be enough to draw the daily traffic we desired, but how could I fix that without taking on more than I could handle? The answer was and always will be collaboration.

Our first and most important strategic alliance was that with Gipfel Coffee Company. Gipfel had started their business locally in Averill Park in another location 2 years prior to the opening of Sand Lake Merchant. I became a Gipfel “regular” enjoying their custom roasted coffee and also the sense of community that came with visiting their shop. I knew a pain point of theirs was that they had outgrown the location they were in. Also their visitors were craving a larger space where they could sit and enjoy their coffee and pastries. I knew I could fix that pain point with our nearly 4,000 sq. ft. building, but I wasn’t sure if they would be onboard to move in. I invited their owner Christine Kehn over to see our building during the renovation. I remember asking her if we could sell her bags of coffee when we open the gift shop, and then I said do you want to hear my more aggressive idea? She said sure…I said will you move in with us? We still laugh to this day about that initial meeting. I attribute much of our success to the daily traffic the coffee shop drives in to our location that we would not otherwise get. I’ll always be thankful I was brave enough to ask a bold question and Christine was open to taking the risk alongside me. Today both of our businesses continue to grow and thrive together.

Some Products Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

I had met another maker, Melissa Orth, owner and designer of PoppyTree Floral Designs in West Sand Lake. At the time I knew of her because of the amazing weddings she had designed florals for on Instagram. Then I noticed she started selling fresh floral bouquets in the old Gipfel Coffee Shop and people were loving them! Soon after I talked with Melissa and found she was looking to downsize the amount of annual weddings she was taking on but wanted to still create and retail her products. Our space allowed her to do just that. Her plants, florals and custom creations are a staple in our store.

Farm Fresh Meat Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Over 30 local makers are part of our creative retail community at SLM. Some have said their collaboration has changed their business and their lives. To see a maker be able to cut back on their day job and be able to focus more on their passion and creativity has been nothing short of a dream come true.

I will also say, our rural community in Averill Park is fast-growing, especially for families! We have the traffic, we have the people willing to invest locally, who are not shying away from paying a little more for a custom made gift or market item. These people have always been here, they were just traveling to Latham or Clifton Park or Saratoga to shop because they were seeking something we didn’t have in our hometown. Now we do, and they are showing up for us!

What are your goals for the future?

I would like to continue to build community through a variety of collaborative partnerships at Sand Lake Merchant. In addition, continue to expand on the potential of our 2nd floor event space by adding workshops and classes in 2024 hosted by our vendors. For example, paint and sip events, candle or jewelry making, art galleries, meditation, kids yoga and more! My goal is to find ways to grow, scale and sustain the business without necessarily adding more staff right now. The only way we can do that is through creative collaborations that create a win-win experience for everyone involved.

A prime example of this was our recent collaboration with Sand Lake Center for the Arts and our joint “Holiday Merchant Market.” Collectively we used our locations conveniently located across the street from each other to offer creatives the opportunity to showcase their handmade goods for sale. The planning was shared across both teams and the advertising was doubled between both of our networks. We both had a shared vision of creating something special for the community and we did just that. This year, hundreds of people filled the streets of Sand Lake to shop and support our local makers. Several makers said it was their most successful event to date.

I am a big believer in the phrase no risk, no reward and that is what I think about everyday when I’m planning or making choices that scare me.

Upstairs Lounge and Multi Purpose Area at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Anything specifically coming up you would like to share with our audience?

Beginning in January of 2024 we are going to be looking for creatives and vendors that would like to utilize our space to host community events and workshops! If anyone is interested in learning more please email us at hello(@)sandlakemerchant.com