These four restaurant owners were able to inspire multiple people who dream of opening their own food business in the near future. Although there are already many restaurants about, these business owners were able to tell people about other ways they can achieve their own food brand. One of them suggested that people should consider looking at franchising opportunities, from companies like mattsbigbreakfastfranchising.com, instead of opening a brand new restaurant which might never take off. These days, it’s about differentiating yourself from the competition and it’s much easier to do that when your restaurant already has an established brand. However, the restauranteurs were also able to discuss how their food businesses were able to flourish and grow.
Quite interestingly, all the restaurateurs involved in the debate stated that traditional marketing methods such as custom yard signs still proved to be popular with regards to promoting their establishments. In the digital age, it can be easy to forget just how much impact a physical advertisement can have on passers-by. Other marketing incentives discussed by the restaurateurs included printed discount cards, promotions, and loyalty schemes.
The 90-minute discussion offered many thoughts on the advantages of living and working in the Capital Region. “The reasonable cost of living draws creative people to an area,” said Orlando, who paid just $390 a month to live in Soho in his youth. “Nobody’s getting rich when you’re starting out in a kitchen.” Crison added, “Albany has meant opportunity for a lot of people and you can own your own property,” she said, while also being open about the challenges of doing business on Lark Street, including lack of foot traffic and parking. Christopher had a different take on parking in Troy. “Young people don’t drive — they don’t want a car, they think it’s a pain,” and all agreed that Uber and Lyft will be great for their communities and businesses.
The ever-optimistic Nelson have shout-outs to all of his creative friends and collaborators in the audience, and spoke about the joy of offering food to friends and neighbors. “When you sit everyone down at the same time, you realize things ain’t so bad,” said Nelson.
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