entrepreneur

Freelancers Are Investing in Training to Prepare for Future Economic Downturns

October 28, 2020 By wordpress

The Covid-19 pandemic has unquestionably overturned the economy and financial stability for many professionals. Many remain un- or under-employed, and the future remains uncertain.

Conversations with local freelancers and entrepreneurs have shown us that many of them are working to diversify their skillsets to become more marketable in the current pandemic and in any future downturns.

That 77% are partaking in additional skill training or development to build an updated skill portfolio and planning to transition careers to a more in-demand industry.

Mind you, these stats come from a 2019 report, before the pandemic started.

As we await the 2020 report, one can imagine that the number of freelancers currently taking these steps will be greater due to current circumstances.

Hudson Valley Community College (HVCC) has developed a flexible and affordable program to meet these needs.

The HVCC Career Launchpad has fast-track options to provide the education necessary to enhance skills or develop new ones. They provide non-credit and credit courses which can prove vital to preparing for an extended, or future economic downturn.

Invest in marketplace and financial stability. Let’s launch! Get started HERE.

CapNY Small Business: Upstate Coffee Collective

October 12, 2020 By upstatecreative

Matt (left) and Kevin (right) talk coffee with Nick Furnia (middle) of Knockabout Coffee Roasters.

Sipping on a freshly brewed cup of their flagship coffee blend, All Day ADK, Matt Pfeifer, Co-Founder of Upstate Coffee Collective, said that if he had the opportunity to connect with every single one of the million people that live across CapNY, he would be able to spread the value of drinking ethically sourced, carefully crafted coffee.

Coffee & Community

The small business venture started when Kevin Miner, co-founder of Upstate Coffee Collective, invited his longtime friend Matt to kru Coffee in Saratoga Springs. Kevin worked at kru for free in exchange for learning the ins-and-outs of coffee science & culture. He shared his knowledge with Matt — the science, method, and trial & error behind that caffeine deliciousness. Both passionate about coffee culture, they decided to form a small coffee club. VOILA! The Upstate Coffee Collective community was born.

The Pandemic & The Pivot

The community quickly grew. About 30 people a month were showing up to their gatherings all across CapNY to taste and learn more about coffee, but then Covid hit. They pivoted, developed a website and a podcast where they shine a spotlight on people in CapNY doing cool things through the lens of coffee. They also set up an online retail store with highlights of special roasts and stories of its origins, producers and roasters. Matt said, “So many hands touch coffee on the way to your cup; the farmers are making a living on this agriculture, and we need to tell their stories.”

CapNY Entrepreneurship

When asked what role community has played in the development of the business and concept, Matt said, “Other CapNY coffee shop owners have been very supportive and are happy we’re chasing our dreams. They support us and we support them. It didn’t take much for me to make valuable business connections. People are so willing to hear your story and learn about your startup. I believe CapNY is in its infancy for major transformation in entrepreneurship…what we have now is incredible, but I see the possibility of something greater on the horizon.”

Connect with Upstate Coffee Collective!
Website
Phone: (518) 391-5773
Email
FB / IG

Photo credit: Kieran Mangels and Nick Rovazzini

Want to learn more about coffee? Read their blog, listen to their podcast, and check out their YouTube channel!

Training Up With Gabby: Build Your Skills, Knowledge & Earning Power!

September 22, 2020 By upstatecreative

By: Gabby Fisher, ACE Digital Media Manager & Entrepreneur, in conjunction with Hudson Valley Community College (HVCC) Career Launchpad.

I’ve had some extra time on my hands due to the limitations of COVID-19. I’m sure you can relate. The question is, what have you been doing with the extra time? Some of us have been brushing up on our cooking techniques, exercising more (or watching a lot more TV – that’s cool too), or have been using this time to reflect and explore my professional goals (me!).

What do I want out of a career? What do I want to achieve in the next 5-10 years? How can I make myself more marketable? How can I make more money?

Sure, I have a Bachelor’s Degree and work experience in different fields – but there is SO much more to learn. Technology is changing. The way people work and consume is changing. Everyday! The only way to keep up is to invest in continued learning and professional development. Whether it’s to enhance your skills in the field you’re currently working in or to learn new skills for a better career.

Don’t take my word for it…here’s what I’ve heard from fellow freelancers and business owners during the COVID-19 crisis…

But wait, there’s more…Did you know?…

Bottom line…to be marketable and excel in your career, you need to launch yourself to the next level by investing in yourself and education.

Don’t know where to start? I do. Career Launchpad by Hudson Valley Community College (HVCC).

Why did I choose this route? To name a few reasons…the education comes from a nationally accredited institution, it’s online, it’s easy to get started, and it’s affordable. Invest in yourself. I’m going to. Follow my journey as I jump into the Career Launchpad program at HVCC and take my skills, knowledge, and earning power to the next level.

First step: fill out the interest form! It takes less than a minute. Check it out below and click here to fill yours out today!

Stay tuned for more!

CapNY Black-Owned Business Highlight: Ada Harper

June 24, 2020 By wordpress

Ada Harper is the force behind 518Blk, a site for the Black community to discover events and information across the Cap Region. Ada created 518Blk in 2015 as an outlet to celebrate cultural, educational, social, cultural things happening in the Black community.

No. The media outlets were not featuring content about events happening in the community of color. There was one beloved newsletter that was geared toward the Black community when I was a kid. The granddaughter of its creator recently created CNYS Black Expo. This event has been put on for the past two years and is growing. Its main function is to celebrate Black entrepreneurship.

How did 518Blk evolve?

When I first started 518Blk, I was working on my master’s degree and got a certificate in social media management. I decided it was time to contribute to the social climate by creating my own events. A lot of people would travel to NYC for different experiences that we could have right here at home. I hosted brunches and collaborated with others on various community events. It was uplifting and positive, but I became a caretaker after a family member was involved in a car accident. Soon, the role became overwhelming and I stepped back from 518Blk.

What has inspired you to activate the mission of 518Blk again?

The social unrest of police brutality and the injustices happening to Black people. Recent events caused me to sit quietly and process this reality. Some people were reaching out to me asking why I wasn’t posting anything. They were asking me to promote protests, etc. I just had to stop. I had to figure out the “why” behind 518Blk – I was at a crossroads.

Finally, I had a clearer vision of what I wanted. I want to put on bigger and better events, find sponsors, and collaborate with Black-owned businesses. My vision is for a rebrand. I need to reach out to find people who can work on my team.

In order for 518Blk to get additional exposure, horrible things had to happen to Black people. I was plugging along, but not getting much visibility. Due to recent events, white people are asking “how can we help Black people?” I will take this as an opportunity to challenge myself and elevate my brand because what I’m doing with 518Blk is valid and deserves visibility. As Black people, we have to control our narrative and celebrate each other.

What actions should people take after reading this interview?

Put your money where your mouth is. Support Black business – use the ACE crowdsourced Black-owned business list.

Connect with Ada

Ada is looking for people/businesses to collaborate with. She invites you to reach out with any marketing and/or branding freelance opportunities.

Facebook
Instagram
Email

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CapNY Creative Highlight: Robert Fuller

June 24, 2020 By wordpress

Robert Fuller’s retail space, “Robert at Home” in the Door 15 warehouse in Hudson, is the height of cozy cabin cool. Unique and eclectic pieces from the past 100 years mingle in playful, gorgeous, elegant style. There’s a singular talent and vision at work, and ACE’s Gabby Fisher wanted to learn more!

Watch the video to see how Robert has turned his passion and experience into business. Interior designer. Antiques dealer. Chanel visual merchandising director. Why did he choose Hudson? Let’s find out…