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Jonah Michel

Creating Upstate : 5 Questions for 5 Capital Region Creatives

November 15, 2022 By Jonah Michel

I asked the same five questions to five different creatives in an attempt to understand exactly why they’ve decided to plant a flag in the Capital Region’s Creative Economy. We tapped in with Screen Printers, Pizza Makers, Brand Developers and Social Media Entrepreneurs. Each person brings in their own unique ingredient helping us to write the recipe that will continue to feed the souls of folks around the Capital Region and beyond.

Lets meet the team…


Joe Bonilla – Managing Partner, Senior Media Director, and Co-Founder at Relentless Awareness
Photo: Facebook

Drew : 5ifth Place – Screen Printer

Drew is the Founder of the local clothing brand ‘Fifth Place’ an Albany based lifestyle brand. Drew is also host of his own podcast and is a regular personality on Two Buttons Deep.

Cristian Virgiglio : Sovrana Pizza – Creative Director

Cristian Virgiglio was born into Albany’s pizza culture and 20-something years later has taken the scene by storm. As Creative Director, Cristian collaborates with local artists and artisans whether it be on merch, new menu items, or pop-up pizza events.

Salah Harris : Career InTouch – Founder, Executive Director

Salah was born and raised in Albany’s South End neighborhood and is currently in his Senior year at the University of Albany. He founded “Career InTouch” and currently serves as a Youth Program Facilitator at The RED Bookshelf. Salah has previously Interned at the Albany Mayor’s Office of Equity & Community Engagement as well as at the Office of Senator Schumer.

Joe Bonilla : Relentless Awareness – Managing Partner, Senior Media Director, and Co-Founder

Joe is the managing partner, senior media director, and co-founder of Relentless. Bonilla was also a regular panelist of WAMC Northeast Public Radio’s nationally-syndicated and award-winning news and discussion program The Roundtable, co-host of CivMix’s The Mix podcast with former journalist Liz Benjamin, and presently is a recurring guest on the Two Button’s Deep Podcast : ‘Behind The Buttons’

Isabella Marchese : Marchese – Entrepreneur and Content Creator

Isabella is currently enrolled in Harvard Business School Online, pursuing a certification in Entrepreneurship and Innovation. While in college, Isabella worked in the U.S. House of Representatives and The Senate. After that, she decided to try her hand in media and worked at a campaign firm and SiriusXM. Now, you can find her co-working at different coffee shops around the Capital Region.


PRO-TIP: Keep your eyes peeled for relevant hyperlinks scattered throughout.


Salah Harris – Founder, Executive Director at Career InTouch | Photo: Eddie Quinn

What is something you’ve discovered within the Capital Region’s Creative Economy that you may not find anywhere else?

Drew: Affordable Rent with places next to me within walking distance.

Cristian: People tend to call Albany, Smallbany, and that’s exactly what I think makes the Capital Region so special. Being in Albany gives a sense of one giant family, the community itself is so supportive. My family’s pizzeria, Sovranas, has been open since 1985, and without the community I don’t know where we’d be. (Sovranas was featured on TMZ in 2015)

Salah: One of the most unique aspects of our creative economy here in the Capital Region is our ability to cultivate with local resources and uplift as well as collaborate with local organizations. I can recall working with a local school on a fall harvest event and Nine Pin provided (youth appropriate!) ciders. As an Albany native, and fan of the brand you have to admire the sense of community and effort from local businesses.

Joe: The sense of true and authentic collaboration between those in the creative economy.

Isabella: There is so much opportunity here! This creator space in Albany is itching for more people to join!

Isabella Marchese – Entrepreneur and Content Creator at Marchese | Photo: Provided

What is a piece of advice you would give a fellow creator who is considering planting their flag in the Capital Region?

Drew: It’s on you to make what’s best out of any area. Ask yourself ‘Why am I moving?‘ and ‘Does this place suit me?’ Then hit me up when you get here – @5ifthplace. I’ll show you around 🏆

AUTHORS NOTE: Listen to Drew’s latest podcast episode where he chops it up with $300 Million Dollar ex-marijuana kingpin turned Author, Eric Canori – the man who buried millions of dollars in the Adirondacks, and snag a copy of his recent memoir: Pressure.

Cristian: Believe in your idea and believe in Albany, I can’t tell you how many times I hear people say they don’t believe there’s value here, or that we’re in the shadows of bigger cities. It drives me crazy because if you just look AroundAlbany, it’s full of variety in creators whether it’s food, music, art, or clothing. The Capital Region has such a personality and it continues to grow.

Salah: Endurance beats enthusiasm. Albany is a place that takes patience, you have to be willing to put in the long-term goals and planning. We have a diverse community of leaders and people, learning to resonate with their needs and how you fit with local partners will make you better off in understanding what you can create for the benefit of the Capital Region.

Joe: Get out there and meet people. We are all so interconnected and there is always an opportunity to collaborate and work on projects together. Don’t think of them as competition; think of them as project partners.

AUTHORS NOTE: Here’s a great example of what would be two competing parties, collaborating and involving others in the quest to address the Central Warehouse situation in Downtown Albany.

Isabella: This is the time because there’s still space! The small businesses here need you to help support and highlight them. Plus, we’re only two hours from Boston and NYC so if you ever need big city vibes, we’re pretty close.

AUTHORS NOTE: There are whispers that additional service between Albany and Boston may be coming our way. This would be huge – almost as good as high-speed rail!

Drew (right) – Screen Printer at 5ifth Place shakes it up with Stewart Shops’ President Gary Dake
Photo: Provided

Which Capital Region city do you think has the best opportunities for creators, and why?

Drew: Troy – They let graffiti live. Which allows people to see creativity outside. Instead of the daily mundane scenery.

Cristian: Albany for sure! The city is constantly evolving, it’s very welcoming to all demographics. Albany also has creators’ work showcased all over the city with murals, and the thriving Lark Street is mostly run with local creators’ businesses.

Salah: Again, as an Albany native and SUNY Albany student, I’ll have to go with Albany. We’re home to a rich history, diverse communities, amazing architecture, a strong City Hall and presence in government, and most importantly an abundance of opportunities for creators interested in expanding their network and growing within our city. (Not to mention we are the Capital!)

Joe: Albany for sure and overall. But I would say Cohoes and Rensselaer are great places due to the untapped potential in both of those cities. Nothing against the bigger cities in the region, but a small cities like those that have grit, determination, and history can make for a great canvas.

AUTHORS NOTE: Cohoes is making wise investments in their downtown – when was the last time you’ve checked out Remsen Street? That place is begging for street art – a canvas in more ways than one.

Isabella: Troy – I love Troy. It grows every single day and new small businesses are popping up all the time. There are so many creative people and spaces there.

Cristian Virgiglio – Creative Director at Sovrana Pizza | Photo: Provided

The Capital Region would be a better place for creators if…

Drew: Downtown Albany serviced people past 4pm.

Cristian: If we had a physical space to create. In many larger cities such a Philadelphia they have REC centers, which allows creators to have a space to do what they love. The REC centers are great for creators because it provides all the equipment you would need. Such as podcast space, lectures on the creator economy, and concert halls.

Salah: It continues what we have been doing as of late, creating spaces and being a hub for a talented and diverse generation of creators, leaders, and innovators moving the Capital Region in the right direction.

EDITORS NOTE: If you’re ever AroundTroy and want to work in a collaborative environment, or need a podcast studio, or just some wifi and several hours – hit up the Troy Innovation Garage. Thank me later!

Joe: We invested more in public art and things for young people to go into.

Isabella: If we had more access to get together and build a community with each other.

Sovrana’s Pizza and Deli in Albany, NY | Photo: Facebook

Where can people find your favorite slice of pizza in the Capital Region? 😀

AUTHORS NOTE: Troy Business Owner and Entrepreneur Vic Cristopher says something along the lines of: There’s no such thing as the best pizza, just your favorite pizza.

Drew: Sovranas 💎 Thank me later.

Crisitan: I’m a bit biased, but I’d have to say my family’s pizzeria, Sovranas! Other than the pizza being delicious, by just walking into the place you can really feel the charm of the business itself.

Salah: I’d have to say it’s between Pizza Bella in Westgate Plaza or Belt Line 3 near Center Square.

Joe: Donna’s Italian. The Broccoli Bob is too good.

Isabella: Bacchus Wood-Fired, always.


Jonah Michel can be found creatively connecting in the City of Albany. Additionally, he focuses on ‘stuff worth talking about’ around the Capital Region and beyond as a core member and producer for the media outlet Two Buttons Deep.

IG: @aroundalbany | @twobuttonsdeep

A Day ‘AroundAlbany’

September 13, 2022 By Jonah Michel

Albany Skyline | Photo: Jonah Michel

Albany is the capital of New York State, and contrary to popular belief – it does NOT suck! Whether or not you’ve explored this city, you gotta keep reading on as I give you exactly what you need to know to have a solid day bopping around town. My hope is to give everyone the opportunity to experience the city and decide for yourself…whether or not it sucks.

PARKING

Parking can be a problem no matter what city you’re in, so to make this the most enjoyable trip possible, you should park along the Albany Riverfront at the Corning Preserve (plus it’s FREE!) and walk the newly opened Skyway towards downtown and Clinton Square. Be sure to wear comfortable shoes – you’ll be doing plenty of walking today.

Capital Walls Tour | Photo: Jonah Michel

DOWNTOWN

Stacks on Broadway is open 7am – 3pm every day of the week, so drop by for a coffee and enjoy the big bright windows that flood the space with natural light. While you’re waiting for your order be sure to grab a map of the Capital Walls Murals – this will come in handy later. You can grab a croissant or bagel from Stacks too, but it is also worth the walk around the block to Coulson’s News & Deli – they’ve been slinging Sammy’s for over 100 years.

Now that you’re full and fueled, you can scope out about a dozen Capital Wall’s downtown public art installations and murals curated by Tony Iadicicco of Albany Albany Center Gallery on your way up State Streets towards the NYS Capitol Building. Consider dropping over to the new Williams Street Pedestrian Walkway which reactivated a neglected alleyway that is sandwiched between two parking garages next to the MVP Arena. It’s a little out of the way, but it features a bright and colorful mural with ample seating – pro tip: walk to the top of the adjacent parking garage for a brilliant view of both the Walkway and Downtown Albany.

Williams Street Pedestrian Walkway | Photo: Jonah Michel

You can book a tour of the Capitol Building HERE – they even do tours during spooky season so be sure to bring a change of pants – kidding!! The tour is a quick 90 minutes, leaving plenty of time to flow through the Plaza Concourse where you can check out a vast corridor filled with a mid century art collection curated by Governor Nelson Rockefeller – love him or hate him, he did have excellent taste in modern art. 

A View from the Corning Tower Observation Deck | Photo: iloveny.com

BIG VIEWS

The Corning Tower Observation Deck is accessible directly through the concourse – but make sure you have quarters on you for the binoculars at the top that give you views as south as the Catskills! Also accessible from the concourse is the New York State Museum which is open Tuesday through Sunday 9:30am – 5:00pm for you to explore some of New York State’s most significant natural and cultural diversity, both past and present. Admission to the museum is free, so spend as much or as little time browsing as you wish. You can pop up to the Plaza after – and if it’s Wednesday they have Farmers Market and food trucks for you to enjoy. 

Farmers Market at the Plaza | Photo: Jonah Michel

LARK STREET

From there, head up Madison Ave towards Lark Street for some lunch and maybe a little shopping, too. Lark Street is its own little village and is considered the heart of the city by many featuring brilliant 19th and 20th century architecture, vibrant nightlife, and a wide variety of good eats. Grab a souvenir from Lark Street Mercantile or Elissa Halloran Designs, new shoes from Season’s Skateshop. On the food front I would recommend Rain Modern Chinese, Soho Pizza, or my personal favorite, Herbie’s Burgers. Grab a drink from the newly reopened Lark Tavern, Savoy Taproom, LoFi, OH Bar, Susie’s, or my all-time favorite Dive Bar: Palais Royale (Best enjoyed 12am and beyond). There are also a couple of great venues to grab a show in the neighborhood – Lark Hall and the Fuze Box – make sure to check out their websites for the schedule.

Washington Park Event | Photo: Jonah Michel

WASHINGTON PARK

Now that you got a little retail therapy out of your system, it’s time to take a stroll through the park. But not just any park – Washington Park. Inspired by 19th century architect Frederick Law Omstead who designed New York’s Central Park, Washington Park was named one of the nation’s 100 most important parks by the American Association of Architects. The park features 80 acres of greenspace with monuments, gardens, a pond, a skatepark, basketball and tennis courts, an outdoor concert venue, a dog park, and playgrounds scattered throughout. 

Washington Park in the Summer | Photo: Jonah Michel

By now, you’re probably wiped – and you earned it! You can snag a CDPHP Cycle so you can just cruise back down to the riverfront and call it a day.

Although we’ve only scratched the surface, if you follow these suggestions you will certainly leave Albany with a better understanding and appreciation for one of the oldest cities in New York State. A day like this may leave you wanting more, so I might just have to pop back on here and map out your next trip to Albany. We can dig deeper, trust me. Although many call it ‘Smallbany’ I can assure you there is still so much more to discover.


Jonah Michel can be found creatively connecting in the City of Albany. Additionally, he focuses on ‘stuff worth talking about’ around the Capital Region and beyond as a core member and producer for the media outlet Two Buttons Deep.

IG: @aroundalbany | @twobuttonsdeep

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