ACE

Upstate Alliance for the Creative Economy

Maureen Sager

The Team Behind the CapNY Brand

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This week, the CapNY Regional Brand Initiative was launched. The ACE team and partners have been at the forefront of this effort for over 5 years, when we first began connecting amazing places and people in all 8 counties of the Capital Region. It’s your stories, conversations and connections that built the CapNY brand. Here’s the ridiculously creative talent that built CapNY:

  • Rachel Dunn led our very earliest ACE Roundtable discussions in 2018, where we first posed the question, “What is this place, and do you like it here?” Hundreds of people from all 8 counties weighed in, and your outpouring of comments – and love for this place — formed the basis for the CapNY brand. Rachel then envisioned and led the formation of the CapNY brand with our stupendously generous partners, Fingerpaint, Overit and Collectiveffort. You can see the story of the CapNY brand here. The fact that three marketing / branding firms from three different counties worked together with a project manager as talented as Rachel is exactly what makes the Capital Region special. Our depth of talent is remarkable, and it’s why we are truly CAPable of aNYthing.
  • Gabby Fisher – who is now Associate Director of ACE! – served as Senior Producer of the CapNY website, and will continue to spearhead the social media and newsletter development for the CapNY brand. Gabby managed and oversaw the development of a hundred articles, and worked with dozens of writers, technicians, photographers and more, to give the site its vibrant, authentic feel and sleek, clean look. And, she did all of this in just six months, which is nothing short of amazing. A serial entrepreneur, Gabby’s co-mads (new site coming 4/19) and Capital Heart Connection projects are unmistakable evidence of the power of the next generation of talent in Capital Region. CapNY is designed to shift the region’s focus and power to leaders like Gabby. NOW. Not twenty years from now. 
  • The project leads of our agency partners who gave their hearts to the development of the brand: Patrick Harris and Jamel Mosely (collectiveffort), Bill McEllen and Andy Spitzer (Fingerpaint), Michelle Dinsmore (Overit), and the amazing teams who created soooo many iterations of this brand, to finally arrive at the absolutely perfect one.  
  • Our dozens of talented, up-and-coming writers and collaborators, SEO editor Barbara Price, and our lead technician Rachel Holt of Reach Creative
  • Our earliest and strongest advocates, who had the vision to see what we were doing when this was just a kernel of an idea: Jeff Buell of Redburn Development, Dan Nolan of Graypoint LLC, Chet Opalka, and Ellen Sax of MVP Health Care. Hundreds of people helped, but these four people turned the tide and moved mountains for us.
  • Corey Aldrich of 2440 Design Studio, who has thrown his entire self into every one of our 40+ ACE events. Those events formed heart and soul of what’s culminated in CapNY and so much more ahead.

Also. ACE is aware of the inadvertent problems that can occur when a region takes its eye off of the people who live here, and focuses its efforts on attracting and courting outsiders. This was made clear by consultant Meredith Powell during our “Lessons from Austin” event in 2019. Meredith said something that sticks in our heads to this day – “Dance with who brung ya.” In other words, don’t forget the residents who made the region great in the first place. We’re committed to telling ALL of our stories, both new residents and old. Because you built this place. And you’re amazing.

A million thanks to all of you, for showing the world what the Capital Region is made of.

-Maureen Sager, Executive Director, ACE

Exciting Changes Ahead at ACE!

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In addition to launching the CapNY brand project this week, ACE is building an exciting, new future. Here’s a short list of what’s in store, with much more to come:

Gabby Fisher
  • Gabby Fisher is now the Associate Director of ACE! Gabby has led ACE’s newsletter and social media content since 2020, and was the phenomenal Senior Producer of the CapNY initiative. Gabby brings a Millennial, entrepreneurial, homegrown (born-and-raised here) perspective to ACE, as we envision an exciting, new path.
  • ACE will have a limited relationship with the CapNY branding initiative, which will remain at CEG. Gabby will lead the development of the CapNY newsletter and local social media content. You’ll also see monthly Creative Economy articles that will be shared on both ACE and CapNY platforms.
  • ACE has ended its two-year arrangement with the Center for Economic Growth (CEG) and has returned to its home at the Saratoga Institute, a not-for-profit incubator.
  • Updated Creative Economy data will be developed and released in partnership with CEG. This is critically important as the Creative sector begins to rebuild after the devastation of the pandemic. It’s hit us harder than most, and 
ACE Collectiveffort Event

In the months ahead, we’ll be planning events (hooray!!) and gathering your thoughts on how we can all work together to connect, convene, advocate and educate, and create a shared path. We’re SO looking forward to seeing you again and are ridiculously excited for all that’s in store.

#CapNYRedAlert: Sarah Craig, Caffe Lena

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Caffe Lena’s Sarah Craig, courtesy the Daily Gazette

Caffe Lena is widely recognized as the oldest continuously-operating folk-music venue in the United States. Over 60 years of operation in the heart of Saratoga Springs, its stage has hosted luminaries including Bob Dylan in 1961 and Sawyer Fredericks in 2014. We checked in with Executive Director Sarah Craig to find out how this gutsy little venue is faring during the Covid challenges, and were not surprised to find them bravely weathering these unprecendented ups and downs.

Hot Club of Saratoga, courtesy of Sarah Dobies

The Pivot From Mainly-Live to Totally-Online Performances

Right now, Caffe Lena is not a “live performance venue;” technically, we’re a “broadcast studio.” Therefore, we’re an essential business. We were able to qualify for that designation because we’ve been live streaming every performance for over six years now. So we went into the shutdown in a much different position than many performing arts venues. Even though we’re very small and very DIY, we had the infrastructure to be a virtual venue the day the shutdown started. That’s meant that we’ve been able to hang onto our staff, and have given work to dozens of regional artists by producing live shows on our stage almost every night since mid-March. Also, the launch of the Caffe Lena School of Music coincided with the start of the pandemic. We pivoted to virtual group lessons for kids and adults, and the school is growing and growing.

A live studio audience at Caffe Lena, courtesy Sarah Dobies

Has Caffe Lena had any attendees at these performances?

As a broadcast studio, we’re allowed to have a live studio audience. This is very different than having a show — there’s a very small, prescreened audience that arrives with their masks on, and they’re taken to their seats. They’re there to applaud and lend atmosphere to a performance. It’s been WONDERFUL for the performers to get that immediate feedback for their performance. But last week we decided to dial it back to essential-personnel-only in light of the Covid numbers creeping up. We’re all frustrated about having to pause–not just the music world, but all industries–but nobody wants to risk going through this again so we’re playing it super safe.

This is a tough question, but what is the financial picture like?

We have virtually no earned income right now. We have not sold a ticket since March 13. But the generosity of the public has been astounding. People have made it clear that they really want us to continue creating work for musicians, and keep the Caffe Lena legacy intact. Our only earned revenue is tuition from the Caffe Lena School of Music – it’s a mission project, to teach the next generation the culture of folk music.

Our live streams feature a prominent virtual tip jar. It really works, because everybody wants to keep the music alive! They’ve been generous with the tip jar, which we split evenly with the performer. Most times they cover our direct production costs, sometimes not. The tip jar isn’t enough to pay all the bills, but because of a couple of very successful fundraising endeavors we’re definitely hanging on and we have no plans to stop streaming live shows. In fact, we’re looking at ways to add even more programming.

How are you, the staff, the board and the performers faring through these challenges?

This is our 60th anniversary year – what a great year for an anniversary!

A pre-Covid performance by Steel Wheels

For the venue’s first 57 or 58 years, it was an organization that just got by. Living close to the bone was a source of pride. It wasn’t until our board of directors said that this organization is incredibly vulnerable that we hatched a plan to stabilize finances and create an organization that could weather hard times. Thank heavens we turned things around before Covid hit!

But the bottom line is that we are all in this for the love of music and a deep commitment to serving the community in keeping with folk music values and traditions. We are fine living close to the bone again until this crisis passes, and there’s no sense that “we might not make it.” In fact, although we miss our audience and so many of our out-of-state bands with all our hearts, we’re mostly feeling blessed that we can still be a full-time music producer at a time when so much of the live music industry is shutdown.

As long as we can just keep putting on shows, we are satisfied.

For more on Caffe Lena, go to CaffeLena.org. Address: 47 Phila St, Saratoga Springs, NY 12866. (518) 583-0022.

#CapNYRedAlert: Elizabeth Sobol, President and CEO of SPAC

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Photo by Lawrence White

This Fall, ACE is spotlighting the significant financial hardships facing Creative Economy businesses in the Capital Region though our #CapNYRedAlert campaign. Locally, we are asking creative economy leaders about Covid’s impact and how they plan to move forward. Elizabeth Sobol, President and CEO of Saratoga Performing Arts Center (SPAC), offered her perpective.

Elizabeth, when did SPAC start to feel the effects of the lockdown?

As an overview –SPAC has a $10 million dollar annual budget. Half of that revenue is earned income, like the Live Nation concert season, other rentals, our own ticket sales. The other half is contributed income, which comes from memberships, and individual and corporate giving.

Pre-pandemic crowds inside the SPAC amphitheater

So, back in March, the most immediate impact we felt was that our May and June graduation rentals went away.

Then, Mazzone Hospitality — a subtenant at the Hall of Springs – saw their events and weddings dry up quickly.

We began to understand that most of our own programs like the Philadelphia Orchestra and New York City Ballet would not be happening, and then came the question of Live Nation concerts. And, like everyone else, they canceled their season.

Basically, $5 million dollars of earned income evaporated.

And then 80 percent of our million of corporate donations also went away.

So all in all, we’ve lost $6 million of our $10 million budget in 2020.

How is SPAC weathering that jolt?

SPAC’s Chef’s Table events will take place outdoors, with proceeds going to the chefs. Photo courtesy The Saratogian.

The good news is that the community has really supported us in 2020.

The majority of people left their memberships with us this summer,  even though they weren’t getting the usual perks of tickets and parking and things. We are deeply grateful for that.

Many of our corporate sponsors also gave what they could. Many said that they couldn’t spend the same amount, but gave what they could to keep some money in the coffers. Quite a number of long term corporate sponsors stuck with us. Quite a few could not.

Basically, we will be okay through 2020 because of the philanthropic spirit of our members, donors, board members.

The big question, now, is 2021.

So how do you plan for 2021?

Saratoga Spa State Park. Photo by Allison Schweitzer.

Right now we still don’t know what the spring and summer will hold, and that makes it very hard to figure out how to budget.

If we have to implement social distancing, our amphitheater capacity goes from 5200 seats to 1250. How would Live Nation concerts make that work? And in our field, the demographic tends to be older, and they are the most vulnerable age group to Covid. Even if we have social distancing in the amphitheater, how many of our patrons will actually come back and buy tickets?

Many performing arts groups have already canceled their spring seasons, and we’re trying to dream up ways to bring our resident companies up here in some other crazy fashion, if the amphitheater isn’t available.

Will orchestras be able to put 80 musicians on the stage? Can they have a chorus?

There are just more questions than answers at this point.

Can you tell us about some of the programming SPAC did in 2020, and what might happen in 2021?

SPAC helped practioners convene wellness classes during the crisis. Photo courtesy Albany Times-Union.

This summer, we really turned our focus to ways we can thank our members, and finding ways to allow people to have experiences and gather together safely. 

For example, we opened the grounds up to wellness practioners. They registered people for their classes, met on the SPAC grounds, and all of the proceeds remained with the teachers.

We are doing the same for our Chef’s Tables events. Our new pavilion is equipped with temporary walls and heat sources, which keeps things safe and warm, and all the money that comes in will go to the chefs. We’re hoping this can continue to go through the fall and even into winter.

Elizabeth’s silver linings

The pandemic forced us to think deeply about our mission and the spirit of what we do. We created a ton of great new digital and live content and programming, which is something that arts organizations all knew we needed to do, but never quite got around to before.

The pandemic has taught us to be imaginative and flexible, and that will put us in good stead going forward, no matter what happens.

Saratoga Performing Arts Center is located 108 Avenue of the Pines in Saratoga Springs, NY, in the beautiful Saratoga Spa State Park.

#CapNYRedAlert Profile: Jon Elbaum, Troy Savings Bank Music Hall

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Like many venues in the Capital Region, Troy Savings Bank Music Hall cancelled or postponed their Spring and Fall 2020 concerts series. Further, Executive Director Jon Elbaum is feeling “pretty questionable” about Spring 2021. The impact of that loss is shared by many. “We won’t be hiring stagehands, caterers, and doing our usual marketing and media buys,” Elbaum said. “That’s 50,000 fewer patrons coming to Troy, where they’d be shopping and dining.” Their annual budget used to be $2 million, and it’s now shrunk to a small percentage of that.

Troy Savings Bank Music Hall Executive Director Jon Elbaum

Despite these challenges, TSBMH was able to put on drive-in concerts this summer. Additionally, 20 outdoor shows brought entertainment to nearby al fresco restaurant patrons. “The artists were so thankful for the chance to perform,” Elbaum said. This winter, they’ll be streaming performances from the hall. “This won’t make up for lost income, but it will help our patrons and supporters to see these performances and stay connected with us”

Jon Elbaum’s Recommendations

ACE asked Elbaum what would help TSBMH, and he mentioned the following:

  • Federal relief legislation, including Senator Chuck Schumer’s Save Our Stages bill
  • Grants, rather than loans. (“The loans were helpful, but we need more.”)
  • Clear communications and guidelines regarding reopening. (“Rules, timeline, health criteria, and more,” Elbaum stressed.)

The biggest unknown is whether audiences will be comfortable coming back inside the nation’s venues, Elbaum said. “There is so much riding on that.”

Troy Savings Bank Music Hall is located at 30 2nd St, Troy, NY 12180-3292.

Support TSBMH and our other local creative businesses and organizations by participating in #CapNYRedAlertNov1. Click here to register today.

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