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All the Good, All the Time : at Made X Hudson : Sustainability is More Than Just Fashionable

January 31, 2024 By Corey Aldrich

I met Trixie of Trixie’s List fame outside of Club Helsinki in Hudson, NY. It was part of a quick promotional shoot for ‘Wish You Were Hear,’ a covid pandemic live broadcast music series that I was co-producing with Ryder Cooley of the Dust Bowl Faeries. Since then, I have been on Trixie’s mailing list and recently came across this great article by Ben Rendich that I wanted to share with ACE! subscribers…very cool things are afoot in the sustainable fashion scene in Catskill…as you shall see.

EDITORS NOTE: Original article was published in December so you will notice a mention of the holidays.

Made in Hudson in downtown Catskill New York | Image: Provided

For anyone in search of a last-minute holiday gift, try swinging by Made X Hudson – the full service design atelier headquartered on Main Street in Catskill. From their own branded clothing (produced in-house by a team of skilled seamsters) to beauty and pantry items from a roster of Hudson Valley makers, everything in the store bespeaks local quality.

In addition, Made X Hudson offers a variety of ongoing events and unique services, including sewing classes, knitting circles, Pilates, garment alterations, and even custom clothing.

“We do so many different things, it’s kind of bonkers,” says Sergio Guadarrama, co-founder and the gentleman who helms all of Made X’s creative decision-making.

Co-founder at Made X Hudson, Sergio Guadarrama Poses with a Bag of Pre-Spun Wool
Image: Provided

“We’ve done a lot in two years,” agrees Eric De Feo, who manages the business side of things. “We don’t sleep much. It’s 24/7 work.”

Eric is founder and director of the Hudson Community Incubator, an organization devoted to fostering sustainable businesses in the city. It was through this organization that he met Sergio, who’d moved to the area and wanted to open a garment factory.

“It was the peak of the pandemic at that time,” says Eric, “and a lot of factories were struggling. A lot of designers were moving up from the city as well.”

A Made X Employee Works on One of the Store’s in House Creations | Made X Hudson Offers a Variety of Services, Including Garment Alterations | Image: Shannon Greer

The duo hatched their plan in Hudson; they just couldn’t afford any real estate. “We started in a little barn in Leeds with two sewing machines,” remembers Eric. “As soon as we opened our doors, we had orders to create products – from day one.”

Eventually, they allocated enough resources to open their Catskill factory in November 2021, followed by an adjoining shop in March of this year. They opened their Hudson shop this past September.

Sergio has been in the industry for over twenty years, formerly working in women’s evening wear. “I love making things with my hands,” he says. “I love focusing on sustainability and trying to make the fashion industry as ethical as possible.”

Colorful Racks of Made X Hudson Originals, Dried Flower Bouquets and Locally Made Handbags and Hair Clips are Just Some of the Offerings at Made X Hudson | Image: Provided

Made X Hudson is a Full Service Design Atelier Based in Catskill, New York | Image: Provided

His familiarity with the less-than equitable practices of other companies has aided in the creation of a factory that, as he puts it, “encompasses all the good.” The objective at Made X Hudson is to put employees first, and to bring manufacturing back to the community. This entails working in the “old style,” where workers are viewed as an investment, not an expenditure.

“You can overhear the banter,” Eric points out, referring to the conversation that’s drifting into the office where we’re conducting our interview. “Usually that’s not allowed in other factories.”

Made X Hudson employees are all folks based in Hudson, Catskill, and Saugerties; their workroom is on the second floor of the Catskill shop. “We have a fabulous team,” says Sergio. “No one is coming in with much factory experience, because many factories have been shuttering over the last few decades. So everybody’s being trained up – usually from some basic, home-sewing experience.”

“That’s why we opened up our retail shops,” he continues. “To subsidize our training and factory work so that we don’t have to create an environment that’s top-down… [It] enables us to have a more enjoyable work environment.”

Steaming Fabric at Made X Hudson | Image: Shannon Greer

This empowered mindset is echoed in Made X’s inventory as well. Most of the products in their shops originate from Hudson Valley artisans – including Brosgé, a Schenectady-based brand of eco-friendly clothing for plus-sized people; MLE, Saugerties designer Emily Li Mandri’s line of handbags, hair clips and other accessories; and Dunia, a Croatian-American designer who curates Made X’s jewelry selection.

Sergio says that this maker-to-store supply chain is yet another means of fostering sustainability. “When you spend money in stores that are selling products made in other locations, you’re sending money away from your own community. What we’re doing leads to a circular economy.”

A Display at Made X Hudson’s Catskill Store | Upcycled Vintage Piece | Image: Provided

Made X Hudson runs the gamut of price points so that everyone can participate in sustainability.

To that end, Made X Hudson is also involved in spearheading a New York State grant initiative that will create a self-sufficient, regional clothing industry, from seed to finished product. “We were selected alongside RPI and FIT to build a fashion innovation center,” says Eric, “which is going to focus on farm-to-fiber products, lab-grown textiles, and also work to promote a New York sustainable supply chain.”

In the meantime, Made X Hudson runs a popular quarterly clothing swap, where for $15 you can bring as many items and take as many items as you want. “You can get a full wardrobe for fifteen bucks,” quips Sergio. And while at the store, swappers can pick up one or two of Made X’s upcycled, vintage pieces, which are sold at entry-level prices alongside their in-house products.

Co-founder Eric De Feo in Made X Hudson Chore Jacket | Image: Eric De Feo

“We run the gamut of price points so that everyone can participate in sustainability.”

Their Catskill location recently featured the team’s first gallery show, showcasing works by Woodstock based photographer Chase Pierson, and every weekend, Atelier Kuki serves farm-to-table, gourmet Japanese bento and desserts from 12-6pm.

“It’s all a lot of fun,” says Sergio. “And it feels like we’re helping people, too.”

You can check out all of Made X Hudson’s services and upcoming events at their website : madexhudson.com

Ben Rendich is a filmmaker and writer. He’s in pre-production on his first feature, and has a blog where he writes movie reviews and essays called Reflections on a Silver Screen. He lives in Catskill.

This article was reprinted with the permission of Trixie’s List where it was originally posted.

From Corporate Banking to Creative Economy : Creating a Space for Community & Commerce

December 18, 2023 By Corey Aldrich

Last Month I was in Sand Lake for an appointment at the Sand Lake Center for the Arts. Looking for a coffee after I was directed to the Sand Lake Merchant across the street where I was happily surprised to see a thriving creative economy outpost and collaborative business model. I took a few minutes to talk to owner Amanda Goyer about her vision and what pried her away from a successful career in the banking industry.

Amanda Goyer : Owner and Curator at Sand Lake Merchant | Image: Provided

Please state your name, business name, and title. Can you give us a bit about your background?

My name is Amanda Goyer and I am the Owner and Curator of Sand Lake Merchant. I was born and raised in the Capital Region in Latham. Graduated from Shaker High School in 2007. Attended Stonehill College in Easton, MA for Criminology and Psychology. Graduated in 2011. I came back to the Capital Region after graduation and got a job as a Crime Analyst with Schenectady Police Department. My initial career goal was to become a detective. I met my now-husband while working at Schenectady PD and the idea of a family came into vision. I made the decision at that time that I wanted a less risky career that I felt more comfortable about raising a family with. I shifted into event planning which I had always had a passion for but was incredibly different from what I had studied or done prior. I ended up at Autotask, now know as Datto, a Global Tech Company. I handled event planning across North America and then had the great opportunity to travel to London and Barcelona. The burnout of that industry is heavy and I felt it. I decided at that time to find something where I wouldn’t have to travel but could still be creative. A role opened at CAP COM Federal Credit Union leading their Foundation or charitable giving arm. That is where I found my home and rose to the role of Director of Community Engagement overseeing the Foundation, Public Relations, Business Development and School Banking. Following that I was at Keybank where I was Corporate Responsibility Officer for the Capital Region & Central New York Markets. In these roles, I learned how to collaborate, develop strategic alliances and deepen community partnerships to create positive change. All of these are attributes that I use today in my collaborative work at Sand Lake Merchant.

Sand Lake Merchant, Sand Lake NY | Image: Provided

What made you decide to do the career shift and focus on the Sand Lake Merchant?

I really had no intentions of leaving my banking career. My goal was to climb the corporate ladder in banking following in my mother’s footsteps. My mother was the late Paula Stopera, former President and CEO of CAP COM Federal Credit Union. Unfortunately she was diagnosed with pancreatic cancer in May of 2021 and passed that July. In the same year my father was diagnosed with dementia. My life and priorities shifted and I knew I needed to take time to heal. I also was reminded how short life is. I wanted to take more time to be with my husband and two young boys. I’m thankful that KeyBank was so kind and gracious when I made the decision to leave my corporate career. One of my mentors said to me when I was making the decision, “it doesn’t have to be forever.” That helped me take the step I needed away from a decade long journey in corporate banking and community development that I knew and loved.

I remember thinking “Who am I without my career?” I had attributed so much of my self-worth and purpose in life to my career. It was very intimidating to leave that piece of me behind.

It was the pause and the gray space that I allowed that sparked what would be the future Sand Lake Merchant. I was scrolling through Zillow one night and came across a beautiful building in our town that I have admired. It was for sale. I said to my husband, let’s just look at this place, what do you think?

The rest is history. We purchased a 200 year old building in the heart of town. Spent 16 months renovating the space completely. I had an amazing local general contractor. I built the plan based on the foundation of what it had been, which was a General Store for 150 years! From there it was a florist, country store and an antique store. I brought all of the pieces from the past forward and created Sand Lake Merchant.

Sand Lake Merchant : Under Construction | Image: Provided

Sand Lake Merchant : Before | Image: Provided

Can you tell us a bit about the Sand Lake Merchant vision? The space drips with creativity!

The simple truth is I do not offer a product or service myself, but I had created a beautiful building, I was business savvy, not afraid to take risks and knew how to build a network. With that, I knew I needed to surround myself with people that had talents and services that could drive retail businesses. I think the marriage of corporate and creative can create huge success and my goal is to build a framework for how that is done, prove success and let that be a model for others to do the same.

What a feeling of freedom it has been to allow limitless creativity! However, that limitless creativity is focused with the lens of running a business that is built with strong values, diversified revenue streams and strong partnerships.

Gipfel Coffee at Sank Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

As a rural based business, there is a limit to the volume of folks you can get in the door which can limit your cash flow to pay overhead and staffing costs. How are you stratifying your programming and using collaboration to create stability? Can you mention a few examples?

I think a big assumption many people had and/or have is that our rural community does not have enough people and/or resources to support a locally-sourced, handmade type of gift shop that I’ve created in Averill Park. That was something I thought a lot about during the planning and research phase of my business. I knew that a gift shop alone would not be enough to draw the daily traffic we desired, but how could I fix that without taking on more than I could handle? The answer was and always will be collaboration.

Our first and most important strategic alliance was that with Gipfel Coffee Company. Gipfel had started their business locally in Averill Park in another location 2 years prior to the opening of Sand Lake Merchant. I became a Gipfel “regular” enjoying their custom roasted coffee and also the sense of community that came with visiting their shop. I knew a pain point of theirs was that they had outgrown the location they were in. Also their visitors were craving a larger space where they could sit and enjoy their coffee and pastries. I knew I could fix that pain point with our nearly 4,000 sq. ft. building, but I wasn’t sure if they would be onboard to move in. I invited their owner Christine Kehn over to see our building during the renovation. I remember asking her if we could sell her bags of coffee when we open the gift shop, and then I said do you want to hear my more aggressive idea? She said sure…I said will you move in with us? We still laugh to this day about that initial meeting. I attribute much of our success to the daily traffic the coffee shop drives in to our location that we would not otherwise get. I’ll always be thankful I was brave enough to ask a bold question and Christine was open to taking the risk alongside me. Today both of our businesses continue to grow and thrive together.

Some Products Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

I had met another maker, Melissa Orth, owner and designer of PoppyTree Floral Designs in West Sand Lake. At the time I knew of her because of the amazing weddings she had designed florals for on Instagram. Then I noticed she started selling fresh floral bouquets in the old Gipfel Coffee Shop and people were loving them! Soon after I talked with Melissa and found she was looking to downsize the amount of annual weddings she was taking on but wanted to still create and retail her products. Our space allowed her to do just that. Her plants, florals and custom creations are a staple in our store.

Farm Fresh Meat Available at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Over 30 local makers are part of our creative retail community at SLM. Some have said their collaboration has changed their business and their lives. To see a maker be able to cut back on their day job and be able to focus more on their passion and creativity has been nothing short of a dream come true.

I will also say, our rural community in Averill Park is fast-growing, especially for families! We have the traffic, we have the people willing to invest locally, who are not shying away from paying a little more for a custom made gift or market item. These people have always been here, they were just traveling to Latham or Clifton Park or Saratoga to shop because they were seeking something we didn’t have in our hometown. Now we do, and they are showing up for us!

What are your goals for the future?

I would like to continue to build community through a variety of collaborative partnerships at Sand Lake Merchant. In addition, continue to expand on the potential of our 2nd floor event space by adding workshops and classes in 2024 hosted by our vendors. For example, paint and sip events, candle or jewelry making, art galleries, meditation, kids yoga and more! My goal is to find ways to grow, scale and sustain the business without necessarily adding more staff right now. The only way we can do that is through creative collaborations that create a win-win experience for everyone involved.

A prime example of this was our recent collaboration with Sand Lake Center for the Arts and our joint “Holiday Merchant Market.” Collectively we used our locations conveniently located across the street from each other to offer creatives the opportunity to showcase their handmade goods for sale. The planning was shared across both teams and the advertising was doubled between both of our networks. We both had a shared vision of creating something special for the community and we did just that. This year, hundreds of people filled the streets of Sand Lake to shop and support our local makers. Several makers said it was their most successful event to date.

I am a big believer in the phrase no risk, no reward and that is what I think about everyday when I’m planning or making choices that scare me.

Upstairs Lounge and Multi Purpose Area at the Sand Lake Merchant in Avrill Park, NY | Image: Corey Aldrich

Anything specifically coming up you would like to share with our audience?

Beginning in January of 2024 we are going to be looking for creatives and vendors that would like to utilize our space to host community events and workshops! If anyone is interested in learning more please email us at hello(@)sandlakemerchant.com

Re-Energizing Our Regional Foundations with the Hart Cluett and Burden Iron Works

December 18, 2023 By Corey Aldrich

I have been thinking a lot lately about the current state of our arts and cultural institutions and the challenges they face. Staffing in general but specifically leadership is a major problem. That coupled with the ever changing dictates and expectations of a fluid society increasingly distracted by technology. There is a real demand to re-evaluate how our institutions serve the public and keep the sacred keys of our history and stories in tact. As such, I decided to take a moment and speak to the staff at a couple of such institutions. Both the Hart Cluett Museum and the Hudson Mohawk Industrial Gateway have newish Executive Directors and interestingly, the feedback everyone had to my questions was surprisingly consistent.

For the interview I spoke to:

Kathryn T. Sheehan, Executive Director Hart Cluett Museum, Rensselaer County & Troy City Historian
Amanda Irwin, Deputy Director Hart Cluett Museum
Samantha Mahoski, Curator & Archivist Hart Cluett Museum
Anna Doren, Education Director Hart Cluett Museum

Dr. Susan Ouellette, Executive Director Hudson Mohawk Industrial Gateway / Burden Iron Works Museum

The Hart Cluett Team in Troy, NY | Image: Corey Aldrich

We see a lot of changes happening in historical / museum space as of late, specifically in how we create value for community and new audience. What do you identify as important shifts that need to happen to build continued relevance and connectivity with the community at large?

KATHRYN: A main goal of mine is to understand the many levels of stories that are present in the Hart Cluett House . Despite what the visitor may see when going through the 1827 house, I want the visitor to understand all the stories of the people that lived and worked in this house. In our exhibition spaces I want to support our curator to further develop historic issues that are still relevant today and for people to see that connection of past history to current issues. I want us to attract underserved audiences through our exhibitions and programs, so their stories and history are accurately chronicled for future generations.

AMANDA: I think the key word to defining our relevance is connection. We serve all of Rensselaer County, which includes a vast and diverse landscape and population, rural farming communities to bustling downtowns. Maintaining that representation can be difficult, but it’s integral to telling the stories of those who have helped build this region and to those who continue to make our area a place to live, work, and build a life. I believe our value is tied to the way in which we bring those stories to life, whether that is through a traditional exhibit experience or a field trip. I’m happy to say that the museum admission is ‘Pay what You Wish‘ to remove barriers and welcome all visitors.

SAMANTHA: How we create value for community and new audiences requires us to actually go out into the community, engage with those community members by having conversations and holding space for them to express their needs.

ANNA: We have many visitors come to explore our Research Library and join us for walking tours. Currently our curator, Sam Mahoski, has made a point of creating diverse exhibits exploring different aspects of Rensselaer County history that are relevant to us today, learning about our local history can help us understand current events and appreciate the diversity of our area.

SUSAN: Our museum is just reopening after a long hiatus of being closed due to COVID as well as stymied by a backlog of unfinished restoration work. What we hope will happen as a result of our opening is a re-connection with the local community and to become an extension of community space. We hope not only to be a place where objects and documents are stored, but also a place where local concerns and interests can be nurtured and addressed.

Historical Neon Signs from the South End Tavern in Troy, NY | Image: Corey Aldrich

How do you see things changing in the next few years, what will your museum look like and how will that be different from today?

KATHRYN: I hope our museum will continue to be a dynamic institution where we recognize “every face and every story” in chronicling the history of the county. That may be reflected in changing furnishings and decorative arts in the Hart Cluett House as well as offering new and exciting programs and exhibitions in the Carr building as well as offsite throughout the county.

AMANDA: I think as a staff that is half seasoned employees and half new faces, we are at a good turning point of acknowledging what the organization has done in the past and ways to push the envelope moving forward. Our backgrounds, education, and professional experiences work to compliment each other and bring different approaches to challenges…I think there is a lot of potential for new partnerships with places like our sister organization the Hudson Mohawk Industrial Gateway Museum, especially as we expand our educational and community programming. I would love to see more of a focus on the people who walk by our building everyday and don’t know we exist, whether it’s a family headed to the weekend farmers market, college students, or residents.

Hudson Mohawk Industrial Gateway, Burden Iron Works Museum in Troy, NY | Image: Corey Aldrich

SAMANTHA: To remain relevant over the next few years, the Hart Cluett Museum will need to implement changes that better reflect the needs of its fellow community members. How these changes will be implemented and how the museum will look in a few years is unknown to me but it is my hope that these changes, whatever they may be, will allow for more diverse audiences that feel welcome, valued, and heard in our space – something that the Museum currently lacks. I do think, however, that with conversations and holding opportunities for dialogue, the Museum can visualize the needs of our community members and implement change based on those needs.

ANNA: I hope to make the Hart Cluett Museum a regular stop for locals on rainy days and visitors exploring our area. I hope to build relationships with other organizations and community members and have an array of programming people are excited about.

SUSAN: We are planning to improve and expand our programming to attract more people to the museum. This would include engaging the community to directly affect what kinds of programming we should pursue.

Uncle Sam Wilson Painting at the Hart Cluett Museum in Troy, NY | Image: Corey Aldrich

What would you say is the biggest challenge in front of you that needs to be addressed to achieve your goals?

KATHRYN: Money is always the biggest challenge with not-for-profit organizations, and we are no stranger to that. The other challenge is that we represent all of Rensselaer County even though we are physically located in downtown Troy. To do that we may be able to offer more offsite exhibitions throughout the county, increase our presence in the towns, through joint programming and workshops on using research materials in our library. I am fortunate that as county historian I have a good working relationship with the 14 town historians and the smaller all volunteer historical societies. I can assist them with research, technical assistance and be a conduit to the state historian’s office.

AMANDA: One recent challenge had been consistent staffing, as a result of pandemic aftermath and organizational transitions. I am happy to say that we have made strides in the right direction. As we look to make improvements in the historic house and offer more programs however, that increases staff time, supplies, and other general operating expenses needed.

Woodstove Collection at the Hart Cluett Museum in Troy, NY | Image: Corey Aldrich

SAMANTHA: We have the gall, the grit, and the gumption to get things done, and always have as a team-oriented organization, but in terms of pay equity, program planning, exhibition design, repairs to the historic house, and beyond… it becomes rather clear that we could accomplish a lot once properly resourced. The generosity of our supporters and team of volunteers have allowed us to make strides in progressing the organization, but imagine what this place could be capable of if we could had expanded resources. To achieve my goals as the Curator and Archivist currently makes it difficult to achieve the standards and expectations of our community.

ANNA: Getting people’s attention and showing them that the museum is here– and we’re here for them! We preserve the history of everyone in Rensselaer County so that anyone who is curious can explore it. I want more people to come inside and then come back again with friends. Getting people talking about our space and using it can help us understand their needs and interests so we can do more to serve them!

Dr. Susan Ouelette, Executive Director at the Hudson Mohawk Industrial Gateway / Burden Iron Works Museum in Troy, NY | Image: Corey Aldrich

SUSAN: We need to expand our programming and employee base here at the museum. We are, aside from myself, entirely dependent on volunteers. Finding the kind of funding that would allow for part-time or even full-time employee would be a game changer for us. Student internships are also one of the ways we can also improve programming.

Meneely Cast Bells at the Burden Iron Works Museum in Troy, NY | Image: Corey Aldrich

Those with the keys to a cities / region’s history represent the foundation of place, that which all is built upon. Why is it especially important for us today to have that connection? What is the danger of disregarding it?

KATHRYN: When I was appointed Rensselaer County and Troy City historian back in 2006 I was never more acutely aware that I reflected for the county pride of place and the importance our county history is to the region, state and nation. We have been a county for 232 years. I want people to know that it is by no accident that we have the amazing architecture in downtown Troy or the rich agricultural landscape that largely makes up the vast majority of Rensselaer County. It is over 200 years of resourceful people that grew this county and made us nationally recognized in science, education, and the arts. Those contributions and the contributions that new residents living and working in Rensselaer County are part of that succession; bringing new thoughts, ideas and energy, embracing the past history that is shared and building on that for the next 200 years!

AMANDA: I believe that we are a cultural pillar in our community, there is pride in acknowledging the accomplishments of the past and also understanding previous shortcomings as we look to the future. I picture the museum as a chord connecting past, present, and future, and the danger of disregarding that leaves us untethered.

Steam Engine at the Burden Iron Works Museum in Troy, NY | Image: Provided

SAMANTHA: In today’s world, we are active bystanders in seeing the breakdown in the foundation of place and the dangers of disregarding it. History is what you had for breakfast, its everywhere you go, and history lives here. So why does all of that matter? Because the continued cultivation of our community relies on it – our shared past brings us together and makes us stronger. Without that sense of belonging, we begin to lose sight on the very values that have made Rensselaer County what it is today.

ANNA: History repeats itself and our current reality is a direct result of what has happened here before—the people who’ve lived here, the traditions, laws, policies, and major events shaped what we are experiencing today. We preserve history so people can understand where they come from and apply it to issues we’re facing today.

As a museum, we make sure to preserve the entire history and present it to the public as completely as possible. There’s bias in any interpretation and we hope that with our exhibits and programs we can invite the public into the conversation and make sure we’re preserving the full history of Rensselaer County. Our mission is to recognize “every face and every story,” we do this with the history we preserve and the community we serve.

SUSAN: If we are not able to connect with our community and have real conversations with each other about our past, present, and desires for our future, we will not be able to move forward. The importance of place in identity can be a positive influence in building confidence and expressions of unity can help to minimize the overall negatives that continue to crop up in the world around us.

The Fish Market Project : Creativity Outside the City Center Update with D. Colin

November 2, 2023 By Corey Aldrich

Poet, artist, performer, curator and activist D. Colin wears many hats. Over the last year she has donned a newer one to add to her collection as Curator and Program Director at the Fish Market Project in North Central Troy, a satellite of the Arts Center of the Capital Regio n. As she wraps up the 2023 season, we thought it would be informative to get an inside track of what it’s like moving the boundaries of art and creativity outside of the city center and spreading it to areas that otherwise would not have that hyper local opportunity to participate.

D. Colin – Curator and Program Director at the Fish Market Project in Troy, NY | Image: Provided

Please state your name and role in the organization. How long have you been in this role?

My name is D. Colin and I am the Curator and Program Director for The Fish Market Project. Although my time at The Fish Market started in January 2022 as an artist in residence, I’ve been in this current role since March of 2023.

Poetic Visions Event at the Fish Market in Troy NY | Photo: Provided

Can you tell us more about what the FISHMARKET is and what type of programming you are running there? How long has it been in existence?

The Fish Market is literally a former fish market turned into a community arts engagement project by the Arts Center of the Capital Region. In 2021, ACCR offered two six-month artist residencies to launch the space. The second year an NEA (National Endowment for the Arts) grant made it possible for Meg Jala and myself, to offer a variety of arts programming in the space with Jade Warrick joining the team. Though they both moved on to pursue other opportunities, I’ve worked to continue the vision of community-centered arts programming. The Fish Market is a neighborhood arts hub for creatives and community members to gather, connect, and make art. Over the past year, there have been art exhibits, poetry open mics, and free workshops for a variety of art forms including acting, dance, drumming, and drawing. Every week, artists and community members have the opportunity to use the space to explore their own creative work during open hours which I like to call co-create time. I have also been able to have collaborative arts programming and special events in the space with a variety of partners including the Social Justice Artists Collective and Black Dimensions in Art, Inc. Now that The Fish Market is entering its third year and we have a better idea of what works most meaningfully there. I am excited to see how the community continues to grow.

Participatory Art Making at the Fish Market Project in Troy NY | Photo: Provided

As a satellite location for the Arts Center of the Capital Region, you have strong backing and institutional support. That said, this is a newer endeavor that will be carving out its own path in the neighborhood. What is the overall goal of the programming and what do you envision it becoming to the neighborhood?

The overall goal of programming is to provide a safe space for artists and community members to gather, to foster relationships between artists and the community, and to create together. I believe that it’s important for the arts to be accessible. A space like The Fish Market gives folks an opportunity to learn more about the arts and their own creative process while also impacting the neighborhood in a positive way. Personally, I see The Fish Market as a gathering space with the arts at its core, someplace where people can heal and grow together with creativity leading the way. When I was a young artist, I didn’t have spaces like this to help in demystifying the process of being an artist or even just in learning a variety of ways to express myself. I had to look for those outlets in other ways. My hope for The Fish Market is that it continues to be that space for others, especially those who live in North Central Troy.

Gallery Attendees Checking Out the Art at the Fish Market in Troy NY | Photo: Provided

As you try different events and initiatives, what are some best practice principles or suggestions you could share with other folks looking to replicate this model?

I’m often asking for feedback. Some of the ideas for workshops and events have come from folks who’ve walked in during open hours or who’ve attended other events. Keeping ideas community-centered whether through direct conversations or having a suggestion box helps not only with ideas but also with relationships. At the same time, I try to weave in programming that nobody suggested or thought about by asking what might be missing and how can I connect with the community. If people don’t know what to ask for, sometimes it’s useful to introduce experiences to see how it goes. Consistency is also a driving force in helping programming grow. When folks have an expectation of how an event will go and when programming will happen, it’s easier to promote and likely attendance will steadily grow. I think with any new project, it also takes time. The Fish Market is two years old, but I think that amount of time is necessary to get a more solid understanding of what makes the most sense in the space.

Jordan Taylor Hill Running a Drum Clinic at the Troy Fish Market Project, Troy NY | Photo: Provided

Any programming or events you have coming up that you would like to share?

We just had our Fish Market Festival, a 3-day end of season celebration. The Hudson Valley Writers Guild will be at The Fish Market in November. There will be an opening reception for their art exhibit on Friday, November 3rd starting at 5 pm. There will also be collage workshops, a poetry reading, and open gallery hours for folks to attend and see the art. I encourage folks to follow @fishmarketproject on Instagram or Facebook for schedule details. People can also stay updated by getting on the Arts Center of the Capital Region’s email list.

Caffé Lena’s Sarah Craig Activates the Power of Music to Heal Community…Literally

November 2, 2023 By Corey Aldrich

I have been a big fan of Sarah Craig for a long time. Several years ago, I was producing an annual music series in Saratoga for Universal Preservation Hall. The second year in, I reached out to Sarah to co-create the 2015 season. The idea was to have a feel good moment with some inter-institutional collaboration – a cross pollination of audience. Working with her and the Caffe Lena team up close and personal helped hone my idea of what true mission orientation is. It’s in their DNA.

Being a big fan of what the O+ Festival in Kingston is doing for creatives and healthcare, I was super excited to see a similar program being promoted last month (October) at Caffe Lena. I just had to hear more about it and get a general update on the good things we see coming out of Saratoga that have Sarah’s fingerprints all over them.

Sarah Craig, Executive Director at Caffé Lena in Saratoga Springs NY | Image Provided

Please state your name and role in the organization. How long have you been in this role? Can you share a little about your background?

I’m Sarah Craig, the Executive Director of Caffe Lena. I’ve held that title for 28 years, but the designation today bears little resemblance to the job I was first hired for. When I came on board in 1995, I had four years of experience fundraising for a nonprofit disarmament organization in Boston. I had also put in some years as an activist on LGBT and women’s issues and the war in Central America. Though I loved music, and in fact was totally immersed in the folk music of the late ’50s/60s Folk Revival at the time I applied to Lena’s, I wasn’t seeing the job as an extension of my peace work. I just felt like it was a nice way to make a living for a while. But over the years, my understanding of the role of arts in creating a healthy world has evolved. I’ve come to believe that, actually, the arts are our best hope for hanging onto our humanity in a world that increasingly commodifies and separates us.

Historic Image of an Audience at Caffé Lena in Saratoga Springs, NY | Photo: Provided

Historic Image of Performers Warming up at Caffé Lena in Saratoga Springs, NY | Image: Provided

When I first arrived, Caffe Lena was still finding its way as a nonprofit following the unexpected death of its owner, Lena Spencer, about five years earlier. We did an open mic and three shows a week. That was the entire output. The board hired me as the organization’s first Executive Director in an effort to move the Caffe toward more community service, develop a larger membership base, and find new ways to fund programming. We were on a slow, steady growth curve for about 20 years, but since the renovation and expansion of our venue in 2017, we’ve seen rapid growth. Pre-renovation, I had become an expert at keeping things going in a climate of extreme scarcity. Post-renovation, I struggled to manage our growing resources–both funds and staff. But I love to learn, and I’m doing a pretty good job now. I don’t have a direct role in managing shows anymore (I really miss it!) but having this fabulous staff has created very exciting opportunities to explore the potential of the organization to make a difference beyond putting on shows.

New Exterior of Caffé Lena in Saratoga Springs NY | Image: Provided

Can you tell us more about what the overall goals are at Caffe Lena what types of programming you are running there? How long has it been in existence?

The venue opened in 1960 at the peak of the Folk Revival, when folk was all the rage and there were hundreds and hundreds of folk clubs across the country. Most of that scene started fading in the late ’60s, and it was largely a memory by the ’80s. But Lena hung on in Saratoga, and when she died her friends decided to keep the place going as a nonprofit. Before she died, it achieved the distinction of being the longest running folk music venue in the country. Caffe Lena is a link to a hugely influential era in American music, and now it’s a fabulous venue full of new music, and it’s reimagining the role of a small music venue in creating healthy communities.

Caffé Lena Promotional Flyers | Image: Provided

The list of programs we run is too long to print here, but it all boils down to music, connection, and learning. Here’s a typical week: four+ concerts by nationally touring headliners, a very popular alcohol-free open mic, a daytime jam circle for seniors, after-school group lessons for kids, and ‘Caffe Lena On the Road,’ which is a program that sends national acts to play for free at shelters, our local soup kitchen, nursing homes and schools.

My daily reminder-to-self goes like this: embrace music as an antidote to division and a path to health, as an alternative to the embattled society. I know it sounds pie-in-the-sky, but it’s honestly the lens through which I see this work. So, to answer your question about our overall goal: heal division and create health by bringing diverse people together to experience something emotional, thought-provoking and genuine.

Live Performance at Caffé Lena in Saratoga Springs, NY | Image: PPP

Over the last few years, your programming has expanded into new areas that support a larger and more diverse communities. Can you share a bit about this evolution? I am especially excited about some of the collaborative connections you are making with other regional institutions like SPAC.

As far as collaboration among Saratoga arts organizations, I credit SPAC CEO Elizabeth Sobol with opening that door. Not too many people in her position would see a small organization like Caffe Lena as a valuable ally. But she does, and it’s mutual, and that has created wonderful cooperation between our organizations. We do an annual festival together, and we’re doing some off-season shows together in Spa Little Theater. And we get together and talk about stuff because we’re very much on the same page regarding the healing potential of the arts.

What’s a little more unexpected is our work with nonprofits outside the arts sector. We launched the aforementioned Caffe Lena ‘On the Road in 2018.‘ Our collaboration with social service organizations led me to realize that our community is packed with organizations that are trying to make the world healthier by treating addiction, supporting prisoners, housing people, building nature trails, preserving historic architecture, etc. I realized that we all have the same underlying motivation. And I also realized that the people these organizations are serving are like the characters our artists are singing about on our stage every night. Like folk ballads in the real world. So, that led me to launch an annual event called ‘TrueSongs,’ happening this year on November 11, as well as a ‘Community Classroom‘ series and a monthly nonprofit meet-up called ‘Serving Saratoga : Conversations with Community Leaders.’ This is how we’re drawing on our folk roots and reinventing how a small music venue can make an impact in its community.

Youth Programming at Caffé Lena in Saratoga Springs, NY | Image: Provided

The Grace Kelly Band Live at Caffé Lena in Saratoga Springs, NY | Image: Provided

Recently I was super excited to see you offer a health screening for creatives clinic for regional artists and musicians. Can you share a bit about this program specifically and how it came to be? How did you get the interest of your project partners lined up to make this a reality? Do you feel it was a success?

I go to music conferences where MusiCares, a project of the Grammy Foundation, funds dental clinics. Pretty much no working musicians have dental insurance, so the queue is out the door! After a show at Lena’s one night, Jill Burnham, who is a Saratoga blues singer and a nurse, approached me with the idea of doing something to address the health needs of uninsured musicians, and based on my conference experience, I knew what that could look like. The clinic we just held was the second annual. It got off the ground because Jill got Saratoga Hospital involved, and Saratoga Hospital got their Saratoga Community Health Center (free clinic) and Hudson Headwaters on board. And then the Caffe’s Operations Director, Mateo Vosganian, Drummer for Wild Adriatic, worked out a plan for holding the clinic in our performance space and he got all of his uninsured musician friends to show up and get checked out. In year one, the medical staff found some serious issues that needed attention, and they hooked those people up with meds and insurance. Amazing! After year one, Mateo and Jill realized there was no reason to limit the clinic to musicians. So this year, they put it out to all creatives, and attendance doubled. People are so terrified of finding out they have some medical condition that will require treatment that they avoid doctors. Well, this clinic is free, it’s in a familiar setting, the follow-up care is free, you can get free eyeglasses, you can get free custom ear protection that normally costs $200+. Again, I say amazing!

Caffé Lena Health Clinic for Creatives | Image: Provided

Is this a program that you are looking to continue? If so, how can other relevant organizations get on board to participate? Thinking specifically of sponsors and care providers…

MusiCares and BroadwayCares and O+ Festival in the Hudson Valley are organizations dedicated to this kind of service. Locally, Southern Adirondack Musicians Fund* (SAM Fund) has been helping out musicians with cash to address medical emergencies for years. We will keep our annual clinic going, and we would more than welcome medical and insurance providers to connect their services with our artist community through this event. Having a multi-year sponsor to underwrite the costs would be a dream come true. Just reach out to Mateo ([email protected]) with ideas or offers or questions.

Any programming or events you have coming up that you are especially excited about and would like to share?

Check out ‘TrueSongs‘ on November 11. It pairs songwriters with local people who have been helped through some big life challenge by a local nonprofit. The person tells their story on stage, and the songwriter performs an original song that gets to the emotional heart of that person’s journey. So, we’ve got a night coming where Sean Rowe, Holly McGarry of Honeysuckle, and other amazing songwriters are working with a person who lost their sight, an autistic child whose life was transformed by working with horses, a person who nearly lost her family farm, and more. You’ll see the true story of our world, and it won’t bum you out. And if you want just a normal, fabulous night of music, the list of options is endless. Roots, Jazz, Global, acoustic music of every kind. Exquisite sound–really the best anywhere. A seat no more than 30′ from the stage. Caffe Lena is a wonderful place to see a show!

Live Performance at Caffé Lena in Saratoga Springs, NY | Image: Provided

EDITORS NOTE: *The Southern Adirondack Musicians (SAM) Fund is a not for profit (501 C 3) corporation dedicated to providing emergency financial assistance to musicians and their families who are facing serious, catastrophic health issues, injuries and death. A volunteer and locally oriented charity (serving Saratoga, Washington and Warren Counties), the S.A.M Fund’s mission is to keep the “wolf from the door” for those in need.