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1UpState GAME EXPO IS BACK FOR YEAR 2 with Expanded Programming and Participation

October 9, 2024 By Corey Aldrich

Super excited to be helping to get the word out on this exciting and growing video gaming conference. Expo Founder Anthony Rossi reached out to ACE! and Discover Albany when 1UpState was just a long shot idea about a year in advance of the 2023 inaugural event. His passion was contagious and he was building excitement in small to mid-sized regional studios and regional educational institutions for his idea. Last year was a great success and the vibe was on point. This year is building on that progress with great vendors, presenters and a headline sponsorship from Warner Bros. Games. I spoke with Anthony and this years keynote speaker Jason Dela Rocca to get a better idea of what we can expect and how our region can better position itself in the gaming industry.

Jason Dela Rocca : Investor, Game Funding Advisor and Ecosystem Strategist / Event Keynote
Anthony Rossi : Co-Producer and Organizer at 1UpState | Photo(s): Provided

Can you both share / sketch out a bit about your background and how you came to be involved in the gaming industry?

ANTHONY: My current favorite joke is that “I have been playing Final Fantasy since before it had a number in the title!” So really, I grew up with gaming as a hobby and just simply never gave it up. After I graduated college, I started to dip into what would be known now as being a “Content Creator“, with my most endeavor being a podcaster under the title, “Videogame Crosstalk” where I would interview people who work in the tech or science industry or involved in the gaming community. As for the gaming industry in my current capacity, it really started when I posed the question to the community of the Tech Valley Game Space as to whether or not people would want to put together a larger local showcase event. Turns out one had been started, but never gained enough traction to be brought into being. They graciously invited me into the group to try to revive it, off we went! I currently work in Project Management as my day job, so for the entire process of organizing 1UpState my role is purely to be the organizer. This is what allowed me to view the endeavor as a whole, break down the aspects into manageable parts, and direct those who do have a deeper understanding in game development to guide decisions to better serve our audience.

JASON: I’ve been in the game industry for nearly 30 years! In the mid-90s there were no game schools or degrees, barely a book or two on making games, and the Internet barely existed. It always seemed like games were made by robots in Tokyo.

My education is a mix of business and tech, but I never really had the pure game making skills to actually make games. So, I have mostly worked in a supporting role, helping build community and support structures that enable game developers to succeed. I was the Executive Director of the IGDA (International Game Developers Association) for 9 years. I co-founded the first venture-backed game incubator in the world, called Execution Labs. We invested in 25 indie game studios and nurtured them to make awesome games. I also do a bunch of advisory/consulting work with governments around the world on how best to invest, grow and support their local game ecosystem.

All that said, I do have a few credits to my name. One of my first credits was a “Special Thanks” in the original Baldur’s Gate back in 1998!

Anthony, you have a pretty demanding day job, what made you decide to invest the time and effort to create 1UpState? I know it’s pretty time-consuming planning an event of this scale!

ANTHONY: I wanted it to be done RIGHT. When you go to enough of them, you begin to see the commonalities of their setup and design, and what does or does not work. As gaming has become more popular, I noticed organizers were still treated gaming as an activity for children while completely ignoring the fact that people are holding on to gaming as their personal downtime hobby later in life, and that games have matured into a full art form of their own.

As for the time aspect, the main thing to understand is that I am not organizing this by myself. I am working with a full team to help organize all of this! Internally, I have been working with Jamey Stevenson, Chris Spahn, and Lilly McAvoy. Additionally, I am working with Richard Lin of Agora Media, Dane Jennings for sponsorship solicitation, Andrew Bugenis for videography, and of course the amazing staff of the Albany Capital Center to manage all the other many, MANY details! And of course, the many volunteers to help work the event itself to make sure the exhibitors have what they need and that everything runs smoothly.

What would you say are some of the challenges to creating critical mass in a region that is trying to build a sustainable gaming economy?

JASON: One of the big challenges is properly supporting/nurturing entrepreneurship. Many regions are full of talented and passionate game makers, but they often remain on the sidelines, tinkering away as hobbyists or weekend warriors. That’s wonderful and great to see. But, how do you enable those folks (at least the ones that want to) make the leap to becoming professional game makers and earning a living?

This is compounded by the fact that most schools teaching games do not offer any business/marketing related courses, and generally try to funnel graduates to entry level jobs at big studios…. often out of state. So, when a region doesn’t have a large employer base, the schools are reinforcing brain drain rather than enabling entrepreneurship and pushing graduates to create new studios… effectively making their own jobs!

Last year seemed pretty successful for a 1st year initiative. I found the programming to be diverse and inclusive. How is this year shaping up? What can folks expect experientially if they attend the conference?

ANTHONY: 1UpState is a “bridge” between the consumer focused convention style event, such as the various Comic-Cons or Geek Fests, and the professional Conferences. This will be the key point to keep in mind as you plan your attendance to the event. After you pass by the registration tables, the main hall will be several rows of exhibitors. These exhibitors will be mainly small, local game developers, whether they are showcasing the game that they have built by themselves, with a small team, or they may be a student team from a local university. There will also be other supporting organizations that helped bring 1UpState into its current state, such as Tech Valley Game Space, Empire State Development, Retro Game Con, and others. And finally, since everyone enjoys them, there will be a few crafters putting up their gaming centric wares for sale.

As for panel discussions, there will be a variety of topics covered, and they will mostly be 30min micro-talks. Topics covered will be more developmental focused, intended for those between the beginner/student to intermediate level game developer. This way the topics are accessible to those who are interested in game development while still being interesting enough for those who have some experience on their resume. We also pay special attention to diversity and representation when accepting panel and speaker applications. We want to be sure that our selection of speakers and topics matches the representation of the gaming community, even if it means declining some pretty great sounding applications.

At the current time, we plan to have about 38 exhibitor tables and 9 panel sessions, including a Keynote speaker. There will also be concessions during the duration of the event and a “Quiet Room” where attendees can take a break from the lights and noises without having to leave the venue.

Anything you particularly excited about this year?

ANTHONY: Absolutely! Aside from some of the amazing speakers, we are also adding two very special items to the program! First, we will be having a small business workshop conducted by Destiny Watkins from the Community Loan Fund of the Capital Region. The workshop will focus on understanding business finances and setting yourself up as a business entity. This will help those who are interested in starting their own game development studio or company to set themselves up for success from the beginning. The other item we have will be a separate play-testing area for board game developers. In the back of Meeting Room 2C, there will be a set of tables set up and managed by a local board gaming group, Spielbany. Here, attendees will be able to play board games that are currently being created and provide feedback to the designers themselves, in real time, as they play!

Jason, what recommendations would you make to folks like Anthony and the 1UpState team who are trying to build that synergy?

JASON: Keep pushing! Consistency is critical. Look for opportunities to always mix in business/marketing in the content. Game makers love to talk about their craft — and that’s important — but we need chances to feed them their business broccoli as well 😉 Further, case studies are always inspiring. Bringing in folks that have made that leap, to share their stories, to advise and inspire others. It becomes more relatable than just a grizzled veteran like me sharing wisdom.

Ultimately, it requires the 1UpState team to think deeply about what the local community needs to succeed, and then try to fill those gaps as much as possible.

Is there still time for folks to get involved? What is the best way for individuals to find out more about the schedule and programming?

ANTHONY: At this point, we are simply finalizing the last remaining bits and pieces of the event and sending info out to have our program designed and printed. All information is being added to our main webpage, 1upstate.com, which also includes links to all of our socials. We’ll be making announcements as things get finalized, so be on the lookout for those and more!

‘Freelance Isn’t Free’ Signed Into NY State Law : CHECK!

September 11, 2024 By Duncan Crary

Photo Credit: NYS Media Services

On August 28 the ‘Freelance Isn’t Free Act’ took effect as New York State law (Article 44-A to the General Business Law).

The law entitles Freelancers* to timely and full payment, enforced by the NYS Attorney General’s Office. The law mandates that the hiring party must provide written contracts for freelance engagements valued at $800 or more or lasting longer than 120 days. And it spells out stiff penalties for those who do not supply contracts or who are chronic violators.

Freelancers are entitled to double damages for late payment. (After 30 days if no payment schedule is defined in the contract.)

On average, freelancers are stiffed $6,000 per year.

The Department of Labor has developed a model contract that can be used to meet the contract requirements of the ‘Freelance Isn’t Free Act.’

FREELANCE WORKER AGREEMENT

If you are a freelance worker and you believe your rights under the law have been violated, you can file a complaint with the New York State Attorney General HERE.

Finally, you can find the full text of the law HERE.

I expect more news articles and columns will be published in the upcoming weeks, further elaborating and clarifying these protections and process.

But for now, please pass it on. Let your graphic designer, writer and musician friends, etc. know about this. Make people in the business world aware that ‘Freelance Isn’t Free.’


Duncan Crary is Owner and Founder at Duncan Crary Communications out of Troy, New York. He is a publicity, communications and events consultant with more than 20 years of professional public relations experience. He has been called “Troy’s other Mayor” (Michael DeMasi, Albany Business Review), a “publicity artist” (Jimmy Vielkind, Capital New York/Politico), and “a gregarious public-relations consultant, history buff and Troy tub-thumper” (Joanne Kaufman, Wall Street Journal).

He is the founder of The League of Extraordinary Red Heads, which was profiled in The New Yorker magazine in 2019.

AND Casting : Lining Up Extras for Commercial and Film Based Projects

February 20, 2023 By Corey Aldrich

A hard working and industrious professional who seemingly makes extras appear out of thin air, Annie’s company AND Casting is the go to for background casting for feature films and commercials in the Upstate New York region. I first met her when I was producing regional fashion shows in Saratoga with one of my side projects Electric City Couture. Her ability to materialize the correct number of models on site was borderline magical…all while keeping a smile on her face and a laser focus on maintaining order. (120 runway slots for our last large show) Recently, Annie got me up to speed on her latest projects and the continued growth and opportunity she is seeing for a broad variety of folks in the regional television and film industry.

Annie Delano Behind the Scenes at Electric City Couture | Photo: Richard Lovrich

Please state your name, title, company name and what you do. What’s a typical day look like for you.

My name is Annie Delano, Owner of AND Casting. I am a Casting Director for background extras and smaller (single line) parts for feature films and lots of commercials! There is no typical day, but most days consist of answering hundreds of emails, talking to and connecting with people from all walks of life, and managing many moving parts, often times on multiple projects. There are some days on sets, but usually I’m at my desk answering emails.

On Set with AND Casting | Photo: Provided

How long have you been doing this and how did you get into this profession?

AND Casting has been existence since 2018, but I have been a freelancer in the production world for over 10 years, casting and producing commercials. I have always been a freelancer and did not set out to work on films. My motto, “Never say no to an opportunity (with-in reason!)”, combine with the all important need for work, lead to background casting for a film. As it turns out, I was pretty good at the tremendously tedious job of background casting. The first film lead to 20 more films and the creation of AND Casting.

Annie Delano Suited Up on a Commercial Shoot | Photo: Provided

Can you talk a little bit about the business? What types of projects are you casting? Is there a lot of work? What type of companies or productions do you work with?

There are really two worlds when you work as a Casting Director. The feature film world and commercial world, while both types of production, are entirely different animals. I learned this very quickly on my first film. I don’t know many people working in both areas and it’s challenging at times. You really have to be a super connector who stays engaged with people both on the production side and talent side. I’m constantly thinking about who I know for specific roles as they come up. This job requires extreme organization and attention to every small detail.

As a freelancer, the workload ebbs and flows. Sometimes a week or two goes by and the phone doesn’t ring, but then in one week you get 4 major jobs. I am grateful to cast talent for both the commercial and the film world, because together they create plenty of work to keep the company going. Projects come from production companies, ad agencies and film producers/film production companies. They are very diverse, which is great – I could be casting high school students for classroom scenes one day, and casino commercials the next. Anything that needs casting, I’ve got it covered. I’d get bored if I always cast the same type of jobs!

On Set for a Shoot with AND Casting | Photo: Provided

Tell us about the folks your casting. I have seen some of your ‘CALL’ posts…they can be all over the board and very specific.

This is my favorite part of the job, the people! I think a lot of people have “be in a movie” on their bucket list or vision board and with background casting, I’m able to make a lot of dreams come true. When I get an email from someone about their positive experience being on set as an extra, it makes the long hours and hard work worth it. Every single person qualifies to be a background extra. The whole point is to make things as realistic as possible and that takes all kinds of real, regular people. No special training is required, you just need to be able to follow directions and have a solid 12 hours free to be on set. You may not get a role right away, there are different looks/parameters for specific scenes, but in general, no one should be discouraged from wanting to be an extra. On the flip side, commercials are more competitive and depending on the role, require acting ability, which comes through practice, training and experience. Reading directions is key. When you see a post, read the description carefully and follow all the directions if you want to submit for a role!

Behind the Scenes : On Set with AND Casting | Photo: Provided

Anything coming up we should know about or that your especially excited about?

Life in general is exciting, there’s never a dull moment. I’m working on some very fun projects that can’t be discussed. This is hard for me because I like to talk, so I have to stop talking (or writing) while I’m ahead 🙂

Annie Delano – Owner and Founder at AND Casting | Photo: Provided

SAVE THE DATE: Film Industry Networking Event! 03/11/23

February 11, 2023 By upstatecreative

Join us as ACE! partners up with Saratoga Arts for a film industry networking event! Meet other folks in the industry, make connections, and preview trailers for recent productions created in our very own Upstate New York’s Capital District. We will have folks in house speaking to film funding and promotion. A not to be missed event if you are in the industry or are looking to connect.

Additionally, hear more about SA’s plans to help support a vibrant creative space with upcoming plans for audio and video production assets and education as they retool the space to address creative community and job market needs.

Saturday, March 11, 2023 from 2:30 to 5:00 PM
Saratoga Arts | 320 Broadway, Saratoga Springs, NY 12866

CLICK HERE TO RSVP

We will be offering a couple of breakout mini sessions that will be available to all attendees at the event.

3:30 : Festival Distribution Strategies for Film : With Writer / Director and DP Cameron Mitchell

4:00 : Lights, Camera, Extra! : AND Casting founder Annie Delano : Tips on how to get cast in films and commercials.

More to come with a list of project partners and previews in the February newsletter, until then mark your calendar and RSVP for this FREE event! Currently we have tabling commitments from 518 Film Network, WMHT Studios and TvFILM, NY Writers Institute, Film Albany and the Adirondack Film Commission.

Special thanks to the 518 FILM NETWORK for assisting with the logistics and outreach. Honorable mention to Paul Grondahl, Debbie Goedeke and Catherine Rafferty for jumping in the fray! Beverages by Druthers Brewing Company.

Rock Star Style with Hair Maven Molly Tremante

March 1, 2022 By Corey Aldrich

I met Molly several years ago after hearing continuously about her reputation as a hairstylist. At the time I was pretty involved in the upstate fashion scene through my sustainable fashion initiative Electric City Couture. Since then, I have had a number of projects that I was able to work with her on. One was a cool show called REIMAGINED at the Hyde Collection in Glens Falls New York where we did a promotional fashion shoot to support an Alphonse Mucha exhibition and a tableaux vivant fashion event in 2018.

Molly Headshot
Photo: Corey Aldrich

Molly Tremante is a hairstylist & business owner. Her shop, Fur Hairdressing is located in Schenectady, NY on Upper Union Street. Fur is a boutique collective of independent stylists who focus on advanced hair cutting and coloring techniques. They thrive on a passion for hairdressing and cultivating clients authentic true style. The inclusive philosophy: ‘Beauty is for everyone, and all humans are welcome at FUR.‘

As part of her overall passion and retro aesthetic, Molly sells vintage and pre-loved clothing in the shop as well.

Molly Cutting Hair.
Photo: Corey Aldrich

A CAREER IN HAIR

Molly has been working behind the chair professionally as a stylist for 18 years. She has been working in salons for 22 years. Growing up (when she was only 14!) she worked on Saturdays sweeping hair and taking out rollers for weekly wash and set clients. The salon owner at the time was a friend of the family. The opportunity to get a feel for the industry at such a young age got her excited. She knew immediately that this industry was the right career fit for her. Molly ended up going to beauty school at Capital Region BOCES while she was in high school. She started doing hair professionally the day after she graduated.

Molly Tremante Platform LIVE work.
Photo: Glow Optical Photography

When Molly started to find her groove in the industry, she realized that she wanted to focus on hair cutting, editorial styling and sharing her love for the craft. She became an educator for international brand Goldwell / KMS and was able to teach out of their academy’s in LA and NYC. This allowed her to teach classes and do hair shows all over the country. Working for Goldwell also opened doors of opportunity. Working fashion week, creating looks for editorial shoots, being published in and working with various platforms such as American Salon, Modern Salon & Hairbrained. At her peak, she was able to design a hairspray with the brands product development team in Germany. Molly eventually resigned. She was ready to focus on her own vision. To this day though, she continues educating and doing editorial shoots to get her ‘creative fix.’

Sample Cuts by Molly Tremante.
Some recent cuts by Molly.

THE VINTAGE BUSINESS

Molly also branched out into another passion, vintage clothing. A self described newbie to that biz, she is not a new to hoarding tangible pieces of history. She has been collecting vintage furniture, decor and clothing for years. Her mom and sister have always been pickers and trips to the local thrift store was a regular activity for them growing up. As such, she has had a passion for fashion & design as long as she can remember. She has always admired vintage sellers as well. Molly says she currently has way too much stuff, but has a hard time letting it go. So, when her friends put The Vintage Roundup together last summer (Albany’s Vintage & Antique Market) she had to give it a shot.

“I love participating in markets and helping someone find that one piece of clothing or trinket they’ve been yearning for. It is almost as satisfying as someone’s reaction after they get their dream haircut.”

Fur Vintage Clothing.
Part of the mini shop in her salon.

Molly looks to continue in her new entrepreneurial direction.

“I feel like I’ve found my place in the industry and really want to spill that into my shop. Bringing the local hair community together to celebrate inspiration and education is something I’d really like to focus on at my hair home.”

Molly is currently accepting new clients. Make sure to drop in to check out the cool collection of vintage clothes and shoes!

FUR Hairdressing and Vintage | 1702 Union Street | Schenectady, New York

Photo: Glow Optical Photography
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