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Freelance Feature: Jayana LaFountaine of Jayana LaFotos

February 7, 2020 By upstatecreative

There are over 16,000 freelancers in the Capital Region’s Creative Economy. In celebration of “Freelancer February,” for the next four Fridays, we will be highlighting four talented individuals from different backgrounds, with different stories, and different visions. We hope you will take inspiration from their stories and use this as a potential opportunity to collaborate and support the freelancers in our communities.

First up: Jayana LaFountaine of Jayana LaFotos

  • Where are you from? Where do you live now?: I am from Springfield Massachusetts and I currently live in Troy, NY.
  • In what year did you start freelancing? I began freelancing in 2010.
  • What inspired you to start? Losing my foster mother at 13 years old painfully reminded me that I didn’t have many photos with her. It has since been my mission to never miss a moment again.
  • What’s your favorite thing about freelancing? I am my own boss. My success is not about climbing someone else’s corporate ladder but about building my own. I’m in control of how successful I can be.
  • What’s the most difficult part about freelancing? Money. People don’t always want to pay you what you’re worth.
  • What’s your advice to a freelancer just starting out? Ask for help and drop your ego. Know that you don’t know sh*t, so ask for help and be a student. The worst thing you can do is be unteachable.
  • What’s one thing you wish you knew before you started freelancing? The backend aspect of running a business. I dove in head first and didn’t know about insurance, bank accounts, pricing etc.
  • Your most exciting project to date? My most exciting project to date is my book. Book of Jayana has been in the works for about four years now and I’m finally working towards releasing it in 2020.
  • Any helpful “freelancer friendly” resources you recommend using? I would say Collectiveffort and Power Breakfast. Without those two resources I wouldn’t be where I am. They have all helped me in my venture as an entrepreneur by giving me tools such as space to shoot in, marketing and media tips, lessons in life, one on one mentoring, and SO much more. If they can’t supply something I need, 9/10 times they know someone else that can. They’re both for the betterment of our professional and creative community.
  • Why is it great to be a freelancer in the Capital Region? For me it’s seeing people that look like me and feeling supported by them. They genuinely want to see you succeed and will always lend a helping hand to make sure you do. It’s all love.

It brings me a great deal of joy to capture families and friends of all colors, shapes and sizes because those memories are forever even if we’re not. I am also a Birth and Postpartum Doula, babysitter extraordinaire & DJ. I make it a point to do all of these jobs with love and an immense amount of intention. I thrive off of meaningful connections with people no matter how long or short they may be. 

Contact:

Email: jayanaphotos@gmail.com

Facebook: @Jayana LaFotos

Instagram: @jayanalafotos

www.jayanalafotos.mypixieset.com

5 Great Places to Visit in Schenectady

January 21, 2020 By upstatecreative

Schenectady has been undergoing a renaissance over the past few years. There’s something new to explore every time you pop by. From craft breweries and distilleries to dynamic restaurants with authentic flavors, and everything in between, Schenectady has become a center for unique boutiques and retail incubators that house local talent. Go see it for yourself… Here are our top 5 favorite spots:

  1. The Clinton Street Mercantile – 148 Clinton Street
  • AKA the “Merc,” is the downtown go-to spot to shop for local goods made by artisans all over the Capital Region. Its cozy atmosphere holds everything from furniture, jewelry, photography, clothing, and custom work, all creatively curated by the makers in the space. The idea is to give these artists a chance to build a brand, learn how to interact with customers, and encourages them to realize their dreams of owning their own business. They also offer workshops and classes that are led by the vendors themselves. The Merc has expanded to Lark St. in Albany.
  1. Bluebird Home Decor – 514 State Street
  • When you walk into Bluebird, you walk into this peaceful, comforting, home-like space, surrounded by beautiful work from over 20 artists and businesses from around the U.S. (as well as six fair-trade companies). They sell many vintage pieces that are one-of-a-kind and in our opinions, really speak to the soul. The shop is truly an experience. 
  1. The Schenectady Trading Company  – 609 Union Street
  • The holidays have passed, but treating yourself is always in season. That’s where The Schenectady Trading Company comes in. Schenectady native Caroline Bardwell was so inspired by the creativity of the people around her that she opened her business to showcase local goods and connect the modern consumer to the modern producer. We think she’s nailed it. With products covering almost every genre  (including workshops!), you’ll walk away with a load of goodies and an appreciation for the amazing breadth of talent living and creating in Schenectady. 
  1. Villa Italia – 226 Broadway
  • Ain’t no sweet tooth, like a CapGirl sweet tooth, so we couldn’t be happier that Villa Italia exists in this world. When you walk in, both your eyes and your nose are treated to a heavenly array of baked goods from cannoli to rugelach to cupcakes and beyond. Seriously, give yourself a moment to take it all in. Inhale. Exhale. Ahhh… For over 50 years, Villa Italia has been treating locals to delicious sweets, but if you’re feeling something savory, they have you covered too with soup, salads, and sandwiches. 
  1. b. Inspired – 104 Mohawk Avenue (Scotia)
  • We love, love, love this store and its impact on its local community. b. inspired is located just outside downtown Schenectady in Scotia. The owner hopes to use this lifestyle concept store as a catalyst to spark further development of the walkable area it resides in.  The goal of the shop is to “inspire” and motivate, to create a lifestyle that tells your story in new and interesting ways using handpicked items with an emphasis on a boho-chic vibe. Oh, don’t forget to stop at the terrarium bar and create your own terrarium to bring home! 

There’s a flavor for everybody’s taste in Schenectady. Go explore these gems and get lost discovering Schenectady on your own! Be sure to tag us in your adventures, so we can share the love: @CapGirlsNY.

Creative Economy Spotlight: Bear and Bird Gallery+Boutique

January 21, 2020 By upstatecreative

Bear and Bird specializes in vintage and contemporary illustrative arts of all kinds. It’s a colorful shop, offering an eclectic mix of affordable silkscreen prints, original artwork, useful amusing objects and unique gifts.

Don’t miss getting a photo with the store mascot “Barry” – an awesome 8-foot tall bear that once upon a time lived at Magic Forest in Lake George.

They also have another location in South Florida, which opened back in 2007. Check out their Instagram @bearandbirdgallery and Facebook page for current photos and events!


Noshing Around Schenectady with Proctors’ Jean Leonard

January 6, 2020 By upstatecreative

Proctors’ Chief of Staff Jean Leonard has been at the epicenter of Schenectady’s creative scene and redevelopment efforts for over eight years, so we asked her about her favorite places to grab a bite.

If I were going to eat my way through Schenectady for a day, I would:

Have a breakfast sandwich at Katz’s on Jay Street.  The owner is the friendliest person in Schenectady.  It’s impossible to walk out of his store without a smile, and his sandwiches are delicious.

I’d have morning tea at the Whistling Kettle because I never knew there were so many kinds of tea until I took a look at their tea menu!

For lunch, I’d head to Puzzles Café.  I love their mission.  Their food tastes wonderful and my heart feels good when I leave.  Win-win for midday.

Before I ate again, I’d do a little shopping.  The Mercantile, Bluebird Home & Gift, Open Door Books, and The Silver Shop.  I’m a fan of local, independent stores with friendly, engaging customer service, and these shops are some of my favorites!

For an afternoon sweet treat, I’d head to Apostrophe Café at Proctors.  Sorry, but the best coconut macaroons are right there below my cubicle!  THE reason I need to head to the gym more often…

I think I’d land at Daley’s on Yates for dinner.  There are SO MANY good dinner options here, but since I can only eat one dinner, Daley’s has delicious food and great cocktail/wine options.  In the summer, I love their patio.

Because I am incapable of eating a meal without also eating just a little dessert, I’d finish my time in Schenectady at the Cocobar.  As it says on their website, “If the question is chocolate, the answer is yes.”  Enough said!

#CapRegionRoadTrip to Catskill: Photo Highlights

November 18, 2019 By upstatecreative

We had a great time visiting Catskill for our #CapRegionRoadTrip. We started the day with a guided tour of Main Street, visiting Hi Lo, Factory & Main, Solo Vino, The Rodney Shop,  The Village Common,  and more.

Next, we headed to The Avalon Lounge for food, drinks, and music by DJ Tall Ass Matt and an art installation by Nervous System.

There were amazing vendors on-site as well including FishEye Brooklyn, Karen LeBlanc of Miss Karret,  and Subversive Malting & Brewing.

A very special thanks to the sponsors and partners who helped to make this happen-MVP Health Care, The Community Loan Fund, The Rodney Shop, Sam Margoulius, Josh Krushenick and promotional partners Overit Media, CREATE and The Collaborative. Produced by: 2440 Design Studio. Photography by Ska City Photography.

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