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Diversity in the Creative Economy

Upstate Cold Brew Works on Expanding Their Eye Opening Mission

June 3, 2025 By Corey Aldrich

Local roasters Upstate’s Cold Brew is on the rise, expanding their distribution and product offerings. A combination of community building, creativity and a drive for a well balanced, eye popping brew are the driving factors behind this dynamic duo’s move to supply your morning routine with a bump of flavorful exuberance and maybe a whole lot more.

Jamel Mosely and Khalid Miller : Co-Owners at Upstate Cold Brew | Image: Provided

Please state your name(s). What is your position in the company? Can you share a little about your educational or experiential background?

My name is Khalid Miller — most folks just call me Kha. I am a Co-Owner of Upstate Cold Brew alongside my brother-in-coffee, Jamel Mosely. Day to day I steer operations and recipe development as the Head Brewmaster in addition to and other cool stuff. Jamel drives brand and community outreach (he’s the people magnet). We both do everything of course – but we tend to lean in those respective directions. I received a Master’s in Education from the College of Saint Rose. I was a School Councilor / Behavior Intervention Team Leader at the Brighter Choice School for Boys in Albany, New York for just over 8 years when I left in spring of 2023. Since 2019 my focus and passion has been on deepening my knowledge of the coffee industry and different brewing techniques – such as cold brew!

Upstate Cold Brew Product Offerings | Image: Provided

Cold Brew is a crowded space. What made you decide to start up the company? Can you tell us about your mission? When did you start?

The seed was planted more than a decade ago: we dreamt of a coffee shop that doubled as a creative studio where aspiring entrepreneurs could hatch ideas and find the tools to build them. But we ended up slamming the brakes on the brick-and-mortar plan, because life had other plans – but we eventually came back around to it, but this time with a different approach. Cold brew concentrate. We made it, gave it to friends and family, they loved it and convinced us to bottle up this magic and share it with the world. We got our big break in 2022 at the Troy’s Riverfront Farmer’s Market where it took off. We now have a thriving community that supports us and is growing everyday and the best part is that our mission hasn’t changed– coffee is still the conduit. We brew to spark connection, fuel creativity, and pour resources back into the community that raised us.

Upstate’s Cold Brew : Concentrate | Image: Provided

Can you share a bit about your process and method? What would you say is the identifying characteristic(s) about UCB?

We start with organically-grown, sustainably-traded beans roasted right here in the Capital Region. In the early days we soaked coarse grounds for 14–24 hours and triple-filtered every batch. Today we scale that same philosophy with a chilled, closed-loop system that extracts in a fraction of the time while locking in a richer, smoother, profile and extending shelf life. The result is a velvety concentrate that’s “eye-opening” strong, yet incredibly smooth and flavorful! 

Upstate’s Cold Brew : Scented Candle | Image: Provided

How are you primarily distributing the product? Do you have additional channels that you are pursuing?

Right now a large percentage of our volume moves through direct-to-customer channels we can shake hands with: the Troy Riverfront Farmers Market every Saturday, plus refill stations and grab-and-go bottles at Emack & Bolio’s in Albany, and in the coffee cocktails at DeFazio’s Pizza and The Whiskey Pickle in Troy.

Upstate’s Cold Brew : Nitro Retail Beverage | Image: Provided

For retail, Honest Weight Food Co-op just gave us shelf space, and other regional grocers are in the pipeline. Online, we ship nationwide from our website at upstatescoldbrew.com, and we’re working through the final hoops to launch an Amazon storefront later this summer. So we are doing our best to get this high quality concentrate to as many people as possible!

Jamel Mosely and Khalid Miller : Co-Owners at Upstate Cold Brew | Image: Provided

BONUS: Anything coming up we should know about? New releases or live tasting events?

Catch us in person in right off Monument Square on Second Street at our booth every Saturday at the Farmers Market in Troy. You can also keep up to date on pop up events and special product releases by following our Instagram page @upstatescoldbrew.

WEB: upstatescoldbrew.com | IG: @upstatescoldbrew

Kayden Avery Fitzgerald : A Journey to Creative Practice(s)

February 20, 2025 By Corey Aldrich

As with many who are working full time in the creative economy, Kayden Avery Fitzgerald has a very round about path that he has explored to get to where he is today. The story felt familiar to me in that there were so many stops along the way, each informing a different aspect that led to their ultimate destination. I was especially surprised to find out Kayden had worked with a couple of companies I had in the past including Industrial Safety Supply Company Protective Industrial Products where I managed a large sales territory for a couple of years and previous Professional Dominatrix and Boudoir Photography Studio Owner Mistress Couple who brought me on for a guest room interior design project.

Kayden Avery Fitzgerald : Independent Artist and Craftsman | Image: Provided

Please state your name, job title(s) and share a bit about past work history and education. Are you a full-time creative?

My name is Kayden Avery Fitzgerald. I am an independent artist and craftsman; making hardwood furniture, indoor and outdoor signs, homewares, and cabinetry. Additionally, my current job titles include Woodworker and Historic Window Restoration Assistant with Flow Historic Windows, and Woodworking Instructor with the Arts Center of the Capital Region.

My past work history is vast and a bit all over the place. I was accepted to The College of Saint Rose but I deferred for a year because I enlisted in the Army National Guard at age 17 and served six years as a Motor Transport Operator. I was doing that and also working as a yard jockey with a CDL, working in the food industry and getting my BFA in Graphic Design. I interned at Engine7Design and Discover Albany, and worked as a Graphic Designer at the Albany Business Review. These were all incredible opportunities that fueled the energy and love I have for the Capital Region. I left ABR to work on rustic flooring production at a company formerly known as Square Nail Rustics in Glens Falls. That’s where I realized I liked working with wood, and wanted to learn more.

Kayden Restoring a Window Frame | Image: Provided

Can you tell us a bit more about how you transitioned from a graphic designer to a woodworking craftsperson / window restoration professional?

I took a job in Chatham at a custom woodworking shop but that was unsustainable, so I returned to the graphic design field when I was hired as a Graphic Designer for Protective Industrial Products, a global PPE company based out of Latham. Learning about the products I was designing marketing collateral for and prepping logos for placement on things like hardhats, safety vests and gloves was a cool segway into OSHA and safety ratings for various PPE. Prepping the logos for embroidery, screen printing, heat transfer, and other processes gave me a strong foundation in asset preparation that I was able to carry into my own CNC (computer numerical control) and laser engraving work.

After that, I was an HVLP (high volume, low pressure) spray finisher and production assistant at Alexander Butcher Block. I left Alexander Butcher Block to focus on my small business while I worked part-time at the Troy Public Library, Lansingburgh Branch. The library was fulfilling while allowing me the time to focus on custom woodwork and design like outdoor signs for local clients and businesses. I also participated in a handful of curated maker’s markets and pop-ups across the Capital Region, including A Big Gay Market, LARAC 40U40, and OpenBaar Market. These markets were actually where I met Leon of Flow Historic Windows. Leon eventually offered me the opportunity to apprentice under him, learning the trade of historic window preservation. I absolutely love it! It’s fun to bring my existing woodworking skillset into historic restoration, and gain more trade knowledge while bringing windows back to back life and comfort back into people’s homes. Seeing previous repairs that have been done over the years and knowing that my repairs and restoration will be part of what helps it keep on doing its job for another 100 years is a very cool thing.

KF Woodworking and Designs : Business Signage Examples | Image: Provided

I noticed you also are teaching as well…can you share a little bit about your motivation to pursue that that?

Yes! I am going to be teaching woodworking courses at the Arts Center of the Capital Region in 2025! As a trans man, navigating the trade environments and finding spaces to learn and grow has been an interesting experience. If I can foster a place where I can share the knowledge, skills, empowerment, and joy that woodworking brings, to those who don’t feel safe in traditional trade environments, then I’ll be doing something right.

KF Woodworking and Design : Custom Tables | Image: Provided

With the advent of AI design tools, there is a lot of concern about the future for graphic design, in fact design in general as a profession. Can you share some of your thoughts on that?

I think AI is a risk to the future of a lot careers. Whether it be design, administrative, manufacturing, etc. AI analyzes data and regurgitates; it can’t empathize the way humans can, and I think that’s a downfall. In terms of woodworking, I see how AI could be a helpful tool for streamlining design and production processes. I personally don’t use it because of the environmental impact it has, and the fact it takes the human touch out of it. I use technology where it makes sense for me and my craft. I design and make things because I enjoy the steps and interacting with the material on a personal level, and that’s where I find the joy. I use a combination of hand tools, power tools, a CNC and/or laser machine, depending on the task and goal.

KF Woodworking and Design : Product Samples | Images: Provided

What advice would you give someone just graduating to help guide them to find a way to sustain themselves with their creative practice?

This is going to sound cliche, but my past experiences have taught me that following my curiosities, staying open, and being willing to step toward my dreams is worth it. It has taken five years to get to where I am today. Consistency, being flexible, and staying willing to change trajectory when I need to have been massively helpful in my success. Remaining endlessly curious, finding mentors, and connecting with folks in the creative industry has also been invaluable; providing me with opportunities I never would have found otherwise.

JK Woodworking and Design : Custom Nightstand | Image: Provided

Anything coming up we should know about?

This year I’m focusing on an exploratory box series, as well as some personal projects to fuel my inspiration. The box series has been a lot of fun because it is going to be my first full body of work. I’m working on ways to incorporate more free artistic exploration into my practice moving forward.

I also have a handful of classes coming up at the Arts Center of the Capital Region in Troy, starting in the Spring of 2025! Make a set of coasters, a joiners mallet, or a luminary style wooden lantern with me! If you want to stay updated on class opportunities, check out what I’m making, and see all my goofy antics, give me a follow on Instagram!

WEB: www.kaydenfitzgerald.com | IG: @KF.woodwork

Jessica Lubin’s Good Karma Studio : Balancing Mindful Practice with Performance Arts

February 20, 2025 By Corey Aldrich

I met Jessica Lubin (Good Karma Studio) last year as part of my interim leadership gig at the CCIAC (Contemporary Circus and Immersive Arts Center) for the 2024 season. She took down the big top tent for a student showcase and ended up with an overflow crowd and sold out show. This woman owned, for profit business sits at the crossroads of holistic health and the performance arts. Jessica’s programming rides the forefront of new understandings regarding the value of integrating creative arts as a tool in physical wellness and mental health.

Jessica Lubin (Center) with the Good Karma Entertainment Team | Image: Provided

Please state your name, company and title. Feel free to elaborate a bit about your story, the how you got here…its a good one.

My name is Jessica Lubin and I am the Owner / Founder of Good Karma Studio, Good Karma Entertainment and Good Karma Hypnotherapy.

I graduated from University of Rhode Island with an early childhood education degree and moved to NYC in 2001. After 1 year, I realized that in-classroom education was in fact not inspiring to me. I took my creative passion and landed a job in the jewelry industry / diamond district for the next 8 years. It was glamorous, exciting, and fulfilling…yet too corporate for me.

A lover and devoted practitioner, yoga was a huge savior for me during some really challenging times in my life. It helped keep me grounded amongst the hustle and busyness of the city and a demanding corporate job. One of my greatest teachers during my 10 years living in NYC admired my serenity and slight obsession with inversions. (You could always find me in a headstand at the back of the room after class!)

“Have you been to this new, ‘floating yoga‘ from a swing?” he asked. In one visit… I was hooked!

Jessica Lubin on a Lyra at Good Karma Studio | Image: Provided

When I decided to leave the city, there was no doubt in my mind I wanted to become a yoga teacher. Like most, I thought I had to follow the ‘plan‘ of life. Graduate, get a job, get married, have kids…but that just wasn’t me. I wanted to travel & explore. I was scared but I took the leap spending time internationally specifically in Guatemala and India. You don’t know your own strength until you’re backpacking through India and the train breaks down in a small village where no one speaks a word of English…HA! When I moved back to my hometown of Albany, I wanted to give others the chance to heal through yoga. Many people are afraid to try aerial yoga specifically, but find that it’s actually extremely accessible. I have worked with students who are blind, deaf, and amputees. I love instilling confidence & bravery while giving people the opportunity to overcome their fears.

In 2011 I opened Good Karma Studio. In 2013, Good Karma expanded to two studios within one building. Then in 2018, another expansion creative the Capital Regions only aerial, circus arts, and yoga school. With three studio spaces in one building, we began to offer OMazing classes seven days a week for everyBODY, age, and ability.

Jessica Lubin Teaches a Yoga Class at Good Karma Studio | Image: Provided

Your business is at a cross section of wellness-based practice (Yoga) and entertainment (Circus Arts). What made you decide to combine the two and how do they synergize each other?

Combining the wellness-based practices of yoga with circus arts is a creative and powerful fusion! Both disciplines are deeply rooted in movement, mindfulness, and body awareness. They each offer different dimensions of experience and expression. Yoga, with its focus on breath, balance, and flexibility, helps individuals cultivate mental clarity, physical strength, and emotional well-being. It’s about grounding, alignment, and finding inner peace. Circus arts, on the other hand, are thrilling, dynamic, and often push physical limits, requiring agility, coordination, and creativity. They have an inherent element of performance and playfulness.

When combined, they create a unique synergy that offers the best of both worlds. Yoga can enhance circus performers’ flexibility, balance, and focus, allowing them to execute complex routines with precision. Circus arts, meanwhile, bring a sense of joy, creativity, and exhilaration, reminding individuals that wellness doesn’t always have to be serious or quiet — it can also be fun and filled with wonder.

Together, they provide a holistic approach to fitness, mental clarity, and creative expression.

Aerial Silks Class at Good Karma Studio | Image: Provided

Classes / education are a big part of what you do, can you share a bit about your approach to that across all your offerings?

Education and classes are at the heart of what we do, and our approach is designed to be inclusive, transformative, and adaptable to all levels. Whether someone is new to yoga or circus arts, or looking to deepen their practice, we strive to create an environment where students feel safe, supported, and encouraged to grow. Our program does this in a variety of ways:

Holistic Learning: Integrating mindfulness, mental focus, and creative expression into each class.

Personalized Experience: Recognizing that every student is different, so we tailor our classes to meet varying needs.

Community-Focused: Learning is more enriching when it’s shared. We cultivate a community atmosphere where students support one another.

Emphasis on Playfulness & Creativity: Especially in circus arts, play is an essential part of the learning process. We encourage students to explore, experiment, and embrace their creativity.

Mind-Body Integration: Emphasizing the mind-body connection in all classes, helping students find rhythm, release tension, and build both physical and mental resilience.

Progressive and Adaptive: Both yoga and circus arts can be challenging, so we ensure our curriculum is progressive.

Inspiring Personal Growth: The ultimate goal is to help students grow, both as performers and as individuals. We foster an environment that celebrates progress, however big or small.

In essence, our approach is about creating a nurturing space for learning where students feel challenged, supported, and empowered to be their best selves.

Guest Instructor Brenna Bradbury Performs on the Lyra | Image: Provided

Can you discuss more about your circus arts related classes, what are your goals in this area?

My goal with the circus arts side of the business is Making Circus Accessible. Traditionally, circus arts can feel very intimidating, often requiring a level of strength, flexibility, or skill that may seem out of reach for beginners. Starting with the basics we provide step-by-step guidance, so students don’t feel overwhelmed. Circus arts are about much more than just physical skill—they’re about fostering creativity, building community, and encouraging students to push their own limits. Whether you’re trying a aerial apparatus for the first time, or preparing for your first big gig, the goal is always the same: to have fun, explore, and grow. It’s a place where performance and play intersect, and where students can feel like part of something larger than themselves—whether they’re on the mat or up in the air!

In our studio, students are constantly cheering each other on and celebrating one another’s victories, it so heart warming and definitely what inspires and drives me forward. In such a chaotic world right now, watching adults bond with their peers and work together, brings a sense of community and shared growth, which is really special.

Performance Run at Good Karma Studio | Image: Provided

Running a dynamic business can be challenging, what’s a typical day look like for you? Any recommendations to others who are thinking about opening a studio?

Here’s a snapshot of what a typical day might look like: I start with private sessions every morning, followed by morning group classes, This part of the day is energizing and keeps me grounded in the experience of what we offer. Ruben, our studio therapy dog, and I then go for a nice long walk before heading home for my ‘not so favorite‘ administrative work. This might involve updating the website, handling finances, collaborating with my studio manager, planning marketing strategies, and scheduling classes or organizing upcoming events (such as workshops or performances). Depending on the day, I may also be teaching an evening class or hosting a special event. The evenings tend to bring in students who are working professionals – together, we unwind and find balance after a busy day.

As for opening a studio, prioritize self-care: running a business can be overwhelming and burnout is real. Make sure you take time for your own well-being. For me it’s practicing yoga, doing something creative, or simply taking a break. You can’t pour from an empty cup, and your health and energy are vital to the success of your studio and personal well being.

It takes time to build momentum and grow. Be patient with yourself, and don’t get discouraged if things don’t take off immediately. Consistency, dedication, and passion will pay off over time. At the end of the day, running a studio is a labor of love. It’s about creating a space for people to grow, have fun, and experience something truly transformative. When you keep your focus on your mission and the people you serve, the rest will naturally fall into place.

Good Karma Studio Team | Image: Provided

Extra Credit: Anything we should know about that you have coming up or in the pipeline?

Good Karma Studio & Peak Music will be closing out the Albany EGG’s last weekend before renovations on Saturday, June 28th🎉🎉 It will be a GKS student showcase. My performance students have worked so hard, giving them this opportunity, on this type of a stage, feels so rewarding! I can’t wait to share their hard work and dedication with the Capital Region. Come to enjoy the show, let it inspire you to runaway with the circus… or at least to Good Karma Studio for a class!

WEB: www.thegoodkarmastudio.com | IG: @goodkarmastudio

Joshua Gruft’s Paper Moon : Diverse International Flavor and Happening Community Vibes

November 25, 2024 By Corey Aldrich

Joshua Gruft has shown up everywhere over the last couple of years. DJ gigs for cool parties and burlesque shows, bar based magazine release events, and now…he even has an old school rare book and magazine store called Paper Moon in Troy, NY that has a killer roster of community based music and literature happenings. I caught up with him to get the latest and man, was I out of the loop as to just how cool and diverse a programming calendar PM has going on! We talked about the above and also chatted about leaving a day gig to go full time into the full time entrepreneurial business, creative lifestyle.

Joshua Gruft : Owner at Paper Moon in Troy, NY | Image: Provided

Please state your name, title and educational / artistic background.

My name is Joshua Gruft, and I’m the owner of Paper Moon Bookstore, which opened in March 2024. I hold a BA in Music and Education from City College of New York, and I’ve spent the past 20 years working as a professional musician, promoter, and artistic director.

MC Event at Paper Moon in Troy, NY | Image: Provided

Can you tell us more about your shop? What motivated you to open a physical location. I have worked with you in the past as DJ Mercy. Do you plan on spinning there?

When I launched my own magazine, I noticed how few places offered magazine selections. I wanted to change that and bring something unique to downtown Troy. Paper Moon is a bookstore and magazine shop that features hard-to-find titles and showcases local art.

Paper Moon in Troy, NY has an Amazing Selection of Rare Zines, Books and Magazines | Image(s): Instagram

I have a symbiotic relationship with DJ Mercy, so whenever I’m working in the shop, I’m also spinning. The current shop mix contains tracks from the Jazz is Dead series by Adrian Younge & Ali Shaheed Muhamed, albums from the Smiling C record label, a healthy dose of Donald Byrd & RinseFM.

Event Crowd at Paper Moon in Troy, NY | Image: Provided

The size of the space and format reminds me of things I was seeing in Tokyo a few years ago. Can you dive a little into the current and long term vision for the retail space product mix and social programming?

The shop began as a space for cool books and magazines, inspired by Gagosian Shops’ high-art style and Casa Magazines’ floor-to-ceiling setup. My goal is to maximize every inch to showcase art, host events, and foster community. I’m already bringing together poetry nights, local punk bands, free improv/jazz, noise performances, book talks, and art shows. I’m a promoter by trade, so throwing unique events is my passion—they also help transform the shop’s aesthetics and give local creatives a home.

Sample of Event Flyers for Paper Moon in Troy, NY | Image(s): Instagram

Setting up a retail shop is financially challenging. How were you able to pull that off? Did you have to bring in partners? I am always interested in how folks make these things a reality, so many creatives have dreams of doing creative businesses but don’t know where to start.

Opening Paper Moon was indeed financially challenging. I used part of my retirement savings from my last corporate job to make it happen. I don’t have a team of partners, but I’ve leaned on friends, family, and other local indie business owners for emotional support. I’m also grateful to have Marc Arsenault as my one employee—he’s been running Wow Cool comics distro since 1988, so it’s incredible to fill 40% of the shop with his extensive back catalog of comics spanning different eras and genres.

WOW Cool Selection of Rare Books,Graphic Novels and Comics at Paper Moon | Image(s): Instagram
Poetry Reading at Paper Moon in Troy, NY | Image: Marc Arsenault of WOW Cool via Facebook

Shameless plug: Anything additional coming up we should know about?

The holidays are coming up! Come by and let me help you find something unique and fun for your friends and family. Make sure to tell me you heard about us in the ACE! Newsletter!

For more info or to follow them on Instagram: Paper Moon Troy

Prince UFO Catchers : Young Creative Entrepreneurs Laying It On the Line

November 25, 2024 By Corey Aldrich

I met Danbi Yu and Bradley Alverez through a co-producer (Guinevere of the Dentist Office) for a pop up cyberpunk market that I have worked on with the Arts Center of the Capital Region. Not only do I find them to be some of the most attractive / positive and kind people, but I loved the passion they bring to share Japanese arcade culture with the region. I have worked with them on a few projects and am really excited to share their new entrepreneurial endeavor!

Bradley Alverez and Danbi Yu : Owners and Founders at Prince UFO Catchers | Photo: Corey Aldrich

Please state your name, title and educational / artistic background.

Danbi Yu and Bradley Alvarez, Co-Founders of Prince UFO Catchers.

Bradley and I attended SUNY Potsdam. There, I majored in English Writing and Philosophy. Bradley majored in Spanish and minored in Art. We studied abroad in Japan in the last semester of our 4-years in college, in a countryside prefecture called Akita and at an international school called Akita University. During this time, we have had the opportunity to explore various prefectures in Japan, including Tokyo, Kyoto, Osaka, and Hiroshima. We also had the chance to meet locals and become friends with the Japanese students there. But most of our free time, I admit that we spent at Japanese arcades playing for anime figures and gigantic plushies. After the study abroad experience, I quickly jumped into the publishing industry as an editor and Bradley launched a start-up resell business called Shop.De.Alvarez. While I honed my professional writing, editing, project management, and administrative work skills, Bradley became familiar with the entrepreneurial process of making connections, buying merchandise, researching market value, and finding selling platforms. 

Catching Plushies at Prince UFO Catchers in Colonie Center Mall | Image: Corey Aldrich

I have worked with you in the past at different pop up events. Can you tell us more about your shop? What motivated you to open a physical location. Any additional programming ideas for the space?

We have had an interest in claw machines/Japanese-style arcades ever since we studied abroad in Japan in 2018. We were blown away by the Japanese arcades because of their focus on claw machines, their customer service, the level of quality prizes inside the machines, and the aesthetics of the entire environment that catered to not only Japanese people but foreigners like us. They had token machines at every corner that converted cash into satisfyingly sounding 100 yen coins. They had anime figures, a variety of creative plushies, and rhythm games at every level of the arcade.

At the beginning of our entrepreneurial journey, we started off with vending mini claw machines inside of restaurants, grocery stores, cafes, etc. and we eventually started to participate in various events. We luckily landed a vending spot at Colonie Center Mall and began to have a relationship with the leasing people there. They were actually the ones who suggested that we should do a physical location because claw machine arcades were becoming popular throughout the world but there was nothing like that around the capital region of New York. And so, we thought if we were going to do this, we wanted to recreate our experiences in Japan as close as possible. Claw machines, high-quality prizes, fair winnings, attention to detail to the smallest things, and customer service that would cater to the audience by adjusting the prizes as many times as possible if needed and giving advice on how to win quicker.

Mary and Friend Show Off Their Winnings at Prince UFO Catchers | Image: Corey Aldrich

In the near future, we are planning to have more rhythm games, like Dance Dance Revolution and/or Taiko no Tatsujin, and of course a monthly-bimonthly rotation of the prizes inside the claw machines. We are also planning to host events within the space. We are entertaining a Rhythm Game Competition or even a Speed Dating Event, but that would all be TBD and TBA on our Instagram page.

Keychain Characters at Prince UFO Catchers in Colonie Center Mall | Image: Corey Aldrich

What type of research did you do to decide what type of machines and products you would have? What drove your product theme?

Our product theme varies. Our original focus was anime, like One Piece, Jujutsu Kaisen, SpyxFamily, etc., but we thought it shouldn’t be so niche because children would love things like Pokemon, Winnie the Pooh, Stitch, etc. Another thing we liked about Japanese arcades was that they didn’t just have plushies or keychains. They also have food products like chips, sodas, chocolates, etc. They had practical things like mini hand towels, pillows, bags, pencil case holders, and whatever you could imagine. This way, I thought we could cater to not only the plush fans, anime fans, a collector, or a certain age group but to all people who might just want to walk in and try something they haven’t seen before.

Of course, when we were still vending, we tried to learn as much about claw machines and the sources from which we get our merch as possible, to vet out quality prizes from not-so-quality, and we are still in this learning process but a lot better than we were a year ago.

Japanese Imported Beverages / Snacks at Prince UFO Catchers in Colonie Center Mall : Image: Corey Aldrich

Setting up a retail shop is financially challenging. How were you able to pull that off? Did you have to bring in partners? I am always interested in how folks make these things a reality, so many creatives have dreams of doing creative entrepreneurial businesses but don’t know where to start.

To be honest, the financial part was the trickiest part on our end. We tried exploring so many loan options but quickly found that no bank would entertain a start-up business despite my fully fleshed-out 25-page business proposal and many financial projection sheets. We tried a private loan but were daunted by the idea of having 40% interest rates that we would have to pay back in less than five years. We even reached out to the Chamber of Commerce in Albany and the Community Loan Fund for small business loans, but found that they couldn’t do anything for us since we were considered a fresh business. As a last resort, Bradley and I sold our one and only investment property in Troy that we had managed to buy back in 2020, and this was what helped fund us at the start of this journey.

But I would like to add that we were relentless in this. It was very unrealistic at the beginning of this journey, financially, but I knew that this was something we wanted to do. Whatever the method, whether it was seeking out a family loan or calling up private investors all over the country, we wanted to make this a reality. Luckily for us, we were able to sell the house for a good price at the right time, but I truly believe that we would’ve found another method if this hadn’t been the case. What I’m trying to get at is that obstacles are always present when we are chasing something that seems bigger than ourselves at that moment, but it is also up to us to determine whether those obstacles make our reality or whether we can create a reality that is beyond those obstacles. I believe we chose the latter because we had a strong desire to share our love for Japanese arcades in America.

Deep in Game Play at Prince UFO Catchers in Colonie Center Mall | Image: Corey Aldrich

Shameless plug: Anything additional coming up we should know about? Can folks still talk to you about getting a machine in their location?

We do try to participate in some events here and there, like the card show in Albany or the Anime Night in Troy, but it honestly depends on the date + time. We try to participate in these events because it is a nice way to meet other vendors, coordinators, and customers, but at the same time, running a business has proven to be very time/energy consuming. As for vending, we still do them, but it’s only in Westchester due to the help we receive from Bradley’s family. For upstate NY, we are familiar with other people who do vending so always feel free to reach out to us if you’d like a claw machine in your business!

Fun Fact: The name of our arcade originates from our cat’s name, Prince, and what the Japanese call claw machines “UFO Catchers.” 

For more info or to follow them on Instagram: Prince UFO Catchers

Prince the Cat Logo for Prince UFO Catchers | Image: Corey Aldrich
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