freelancer

Freelancers Are Investing in Training to Prepare for Future Economic Downturns

October 28, 2020 By wordpress

The Covid-19 pandemic has unquestionably overturned the economy and financial stability for many professionals. Many remain un- or under-employed, and the future remains uncertain.

Conversations with local freelancers and entrepreneurs have shown us that many of them are working to diversify their skillsets to become more marketable in the current pandemic and in any future downturns.

That 77% are partaking in additional skill training or development to build an updated skill portfolio and planning to transition careers to a more in-demand industry.

Mind you, these stats come from a 2019 report, before the pandemic started.

As we await the 2020 report, one can imagine that the number of freelancers currently taking these steps will be greater due to current circumstances.

Hudson Valley Community College (HVCC) has developed a flexible and affordable program to meet these needs.

The HVCC Career Launchpad has fast-track options to provide the education necessary to enhance skills or develop new ones. They provide non-credit and credit courses which can prove vital to preparing for an extended, or future economic downturn.

Invest in marketplace and financial stability. Let’s launch! Get started HERE.

Freelancers Need Flexible, Affordable Skill Development Options

October 12, 2020 By wordpress

By: Gabby Fisher, Senior Producer

Let’s jump straight to the numbers…

Yes, you read that right.

More than half of freelancers do not take skill training trainings or courses they want or need because they cannot afford it.

Also…though freelancers largely attribute positive value to their college education, freelancers find skill-related training more useful to the work they do now when asked to compare the two.

The HVCC Career Launchpad is right on the mark with what freelancers are looking for…flexible, affordable, non-degree education options. The goal: to enhance skills, learn new ones, and to increase earning power and marketability.

How the Program Started

Penny Hill, HVCC’s Dean of Economic Development and Workforce Initiatives and her team have been offering professional development and training for people, businesses and organizations throughout the Cap Region for a long time.

When the pandemic hit, they jumped into action to develop the HVCC Career Launchpad.

Flexibility

Penny said one of the main priorities of the program was flexibility. A lot is uncertain at the moment. People don’t necessarily want to commit to or pay for college degrees. The Launchpad offers credit and non-credit courses, a first for the college.

HVCC knew this program had to allow all required work to be done digitally and on the individual’s own time, within one year max.

They understood that many of the individual’s would have other responsibilities – jobs, kids, etc. so all of the flexible program attributes were important in its development.

Affordability

Affordability was also a main priority for Penny and her team. The program was intended to be an option for those unemployed due to COVID-19. The idea was to get them trained and/or industry-certified and back out into the job market quickly.

If you’re a freelancer like me, chances are you relate to some of these circumstances and like most freelancers, value professional development.

Get in Touch with HVCC today!

Opportunities for tuition funding may be available. Invest in yourself. Invest in marketplace stability. Let’s launch!

Freelancers Training Up During Covid and Beyond

September 30, 2020 By wordpress

By: Gabby Fisher, ACE Digital Media Manager & Entrepreneur, in conjunction with Hudson Valley Community College (HVCC) Career Launchpad.

We freelancers are versatile, hardworking and known for their ability to adapt to dynamic work environments and demands. To remain marketable and relevant in their fields, we prioritize professional development and and constantly engage in training and courses geared toward building modern skills. Over the past six months, more than 50% of freelancers have participated in skill-related education or training.

As mentioned in last week’s article, I’ve heard firsthand from many local freelancer’s and entrepreneur’s who have been using this period of uncertainty to “train up” and sharpen their professional tools. Kirsten Voege, Marketing & Communications Consultant and Owner of KiRated Communications, is one of those individuals.

Last week, Kirsten held her own Professional Development Day, where she blocked out her schedule – no calls or meetings – allowing her to hyper-focus on searching for online trainings and courses, setting goals, and looking for other new types of learning opportunities. She usually has two webinar trainings on her calendar each week.

I asked her why it’s so important for her to invest in professional development and she said “As actress Helen Hayes said, “if you rest, you rust,” I’m always trying to learn something new. I’m constantly finding new trainings/courses on LinkedIn, through podcasts, Eventbrite and in digital newsletters. It seems like many of the newsletters end up in my spam folder, so when I run out of new ideas, I check there too.”

Just a few of the books Kirsten’s read throughout the pandemic. Follow her on social media for her extensive book, podcast, & study music recommendations! FB / IG / Twitter

Freelancers spend a lot of time searching for worthwhile professional development opportunities…programs, courses, and experts that they trust.

We know a better way. Hudson Valley Community College’s (HVCC) Career Launchpad has fast-track options to provide you the education necessary to enhance skills or develop new ones. Their training sectors include the following:

Get in touch with HVCC today. Opportunities for tuition funding may be available. Yes, 50% of freelancers have engaged in some training over the past six months, but that number should be higher. Invest in yourself. Invest in your career. Invest in marketplace stability. Get started in less than a minute by filling out the form of the bottom of the website page. Let’s launch!

Check out “Training Up With Gabby: Build Your Skills, Knowledge & Earning Power!” here!

CapNY Black-Owned Business Highlight: Ada Harper

June 24, 2020 By wordpress Leave a Comment

Ada Harper is the force behind 518Blk, a site for the Black community to discover events and information across the Cap Region. Ada created 518Blk in 2015 as an outlet to celebrate cultural, educational, social, cultural things happening in the Black community.

Prior to the creation of 518Blk, were there other media outlets highlighting local social opportunities for the Black community?

No. The media outlets were not featuring content about events happening in the community of color. There was one beloved newsletter that was geared toward the Black community when I was a kid. The granddaughter of its creator recently created CNYS Black Expo. This event has been put on for the past two years and is growing. Its main function is to celebrate Black entrepreneurship.

How did 518Blk evolve?

When I first started 518Blk, I was working on my master’s degree and got a certificate in social media management. I decided it was time to contribute to the social climate by creating my own events. A lot of people would travel to NYC for different experiences that we could have right here at home. I hosted brunches and collaborated with others on various community events. It was uplifting and positive, but I became a caretaker after a family member was involved in a car accident. Soon, the role became overwhelming and I stepped back from 518Blk.

What has inspired you to activate the mission of 518Blk again?

The social unrest of police brutality and the injustices happening to Black people. Recent events caused me to sit quietly and process this reality. Some people were reaching out to me asking why I wasn’t posting anything. They were asking me to promote protests, etc. I just had to stop. I had to figure out the “why” behind 518Blk – I was at a crossroads.

Finally, I had a clearer vision of what I wanted. I want to put on bigger and better events, find sponsors, and collaborate with Black-owned businesses. My vision is for a rebrand. I need to reach out to find people who can work on my team.

In order for 518Blk to get additional exposure, horrible things had to happen to Black people. I was plugging along, but not getting much visibility. Due to recent events, white people are asking “how can we help Black people?” I will take this as an opportunity to challenge myself and elevate my brand because what I’m doing with 518Blk is valid and deserves visibility. As Black people, we have to control our narrative and celebrate each other.

What actions should people take after reading this interview?

Put your money where your mouth is. Support Black business – use the ACE crowdsourced Black-owned business list.

Connect with Ada

Ada is looking for people/businesses to collaborate with. She invites you to reach out with any marketing and/or branding freelance opportunities.

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Cap Region Entrepreneur Highlight: Kaciem Swain

June 11, 2020 By wordpress

Kaciem Swain was born and raised in Arbor Hill and the South End of Albany, in an underserved community. His plan was to move away when he had the chance, but for his whole adult life, he’s stuck around to serve those very same communities he grew up in. Currently, he’s in the midst of launching a few entrepreneurial ventures, including Capital Curbside. His goal is “to hire creatives of color, bring them into my company, give them equity in it.” We were curious to learn more…

How did you become an entrepreneur?

I’ve worked for several corporations, and I tried to contribute ideas or to get them to see things differently, but they didn’t want to. I’ve been working since I was nine. My dad told me it was time for me to start learning how to make money. I was always mowing lawns or helping him with some side hustle. My father taught me how to take care of myself so I could help take care of others. I’ve been entrepreneurial my whole life. I also work part-time for AVillage, where I instilled my vision of a Night Market.

Can you talk a bit more about the South End Night Market and its mission and importance in the Albany community?

AVillage has always been an advocacy platform that focuses on social justice issues, including economic and health disparities in the community. Originally, the organization started running a small farmers market on Saturdays. I didn’t think it fit what the community or market needed at the time. I had a vision for a night market where people could stop by when they get out of school or on their way home from work. We decided that the South End Night Market would run on Thursdays from 4pm – 7pm. This would be best way to reach the people who need access to food, fresh veggies, etc.

This space was designed for black people and people of color to come and create equity, ownership, and black wealth. We’re currently looking to add more black vendors to the market.

Aside from the Night Market, you’re launching Capital Curbside. Tell us about your vision for this new business.

After the market launch, I started thinking…what if there was a way for these foods to be delivered to people who can’t make it to the market? What if there was a more economical delivery service for markets & restaurants? The amount of money GrubHub and DoorDash are taking from restaurants is substantial. I started asking myself, what is a better way to serve small local restaurants and provide a better service than these apps? That’s where Capital Curbside comes in.

In January, I signed a lease for a new restaurant in Troy (more to come on that) and in March, when COVID-19 became more serious, I decided to get Capital Curbside going. These common app based services have no standard operating procedure across the line for PPE. The drivers aren’t concerned with building relationships with the restaurants. All of our workers are on payroll and we have a weekly team meeting. We’re starting deliveries this week! If you’re interested in learning more about our services, please visit our website and give us a call.

What piece of advice would you like to leave fellow entrepreneurs and/or our readers?

You don’t need to work for somebody else. Ultimately, what you’re giving to company is your intellectual and creative capital. I’m always looking for people who are willing to collaborate, do the work themselves, and share equity in a project. A lot of times we want to come into a pre-developed infrastructure and make change when ultimately, you can be the change yourself.

Connect with Kaciem & Capital Curbside!
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