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Cap Region Creatives: Sandy Ebejer

May 14, 2020 By wordpress

Sandy Ebejer is a local freelance writer. She’s fairly new to the Capital Region, moving here from Los Angeles three and a half years ago. She offers some interesting perspective on how her life has changed due to the crisis; not only looking at the long-term viability of a career as a freelance writer, but also being a working parent during this unprecedented time.

For over 15 years I worked as a fundraiser for nonprofit arts organizations. I was the Director of Foundation & Government Relations at L.A.’s American Film Institute, and after I moved to Albany, I worked at a couple of local nonprofits, including Albany Pro Musica and Proctors. But I realized in 2018 that I wanted to try something new–I’d been writing grant proposals for so long and craved a change. I also wanted to have more flexibility to spend quality time with my son, who I didn’t see much during our hectic years in L.A.

The Girlfriend from AARP: My 40-Year Malady

So, in September 2018 I left Proctors and embarked on a freelance writing career. Over the past year and a half, I’ve had essays, articles, and short fiction published in The Boston Globe, Greatist, FLOOD Magazine, The Girlfriend from AARP, Disrupt Aging from AARP, Brevity, Motherfigure, Folks, Scary Mommy, Sammiches & Psych Meds, Across the Margin, and Little Old Lady Comedy. Though I never established a niche, per se, I’ve realized over time that my work tends to cover parenting, culture, and health. To that end, I’m thrilled to share that my first health article for The Washington Post (on pediatric migraines) will be published later this year.

With quarantine comes work style changes…what’s your workspace like now, Sandy?

Under normal circumstances, I work from a home office, which I love. The room I use as my office was intended to be a bedroom, so there’s a large closet and plenty of space. Unfortunately, since quarantine began and my seven-year-old son’s school closed, my workplace has transitioned to the kitchen and my home office has become a dumping ground for stuff I need to “someday” put away.

My son and I are currently sharing a crowded, cluttered kitchen table. He’s on his laptop and I’m on mine, and papers and notebooks and pencils surround us. If it turns out the schools will be closed for more than a couple of additional weeks, I’m going to figure out how to move him to his own desk elsewhere in the kitchen because things are a bit too snug at the moment.

How have you been coping?

It depends on the day! Some days I’m fine, others I’m a sobbing mess. I’ve found that I’ve been doing better recently. I don’t know why–perhaps I’ve just hit the “acceptance” stage. But I do put a lot of effort now into not worrying about things I can’t control. If I focus on the long-term: school closures, travel restrictions, the economy, the virus, etc., my anxiety ramps up. But if I can stay focused on today–my son’s schooling, my own work, the tasks that must be done in the next 24 hours–I’m able to cope. And sometimes, I’m even able to enjoy being on “pause” with my family.

Across the Margin: The Date

Have you started adapting and/or innovating the methods you use to pitch your stories?

I’ve had to learn how to let go some. When this first started, I was working nonstop–trying to keep my son engaged for six straight hours, while continuing to write and pitch stories to editors every evening. That lasted for about two weeks before I had a meltdown. I finally realized that at school, there are many teachers whose job it is to educate my child; it’s unreasonable for me (or any parent) to try to fill all of their shoes. Also, I’m not someone who can focus on my writing and then immediately switch gears to help my son when he has a question. I need quiet and space to really concentrate on my work. So, I’ve had to cut back. Core school hours are now 9-12, with some fun activities in the afternoon. I write and pitch editors when I can, but don’t force myself to do it at the same pace as I have in the past.

How have you seen the local creative community band together to support one another?

FLOOD Magazine: Ani DiFranco’s “To the Teeth,” Twenty Years Later

I’ve been blown away by how creative small businesses and nonprofits have been during this time. Early on, local businesses like The Pottery Place, The Book House of Stuyvesant Plaza, and Market Block Books offered free (sometimes same day!) deliveries of online and phone orders. The Troy Savings Bank Music Hall has created a really cool newsletter called The Beat, which includes inspirational stories, links to online performances, and even cocktail recipes. The Ellen Sinopoli Dance Company, for which I serve as a board member, is moving its arts education programs online. So many companies and organizations are coming up with innovative ways to stay in business and keep in touch with their followers while adhering to social distancing guidelines. It’s been really inspiring, and I’m doing as much as I can to continue to support as many local companies as possible.

Are you thinking about ways that you’ll change the way you do business in the future based on this experience?

To be honest, I’m really nervous about the long-term viability of my writing career. A number of publications have furloughed staffers, implemented budget cuts, and stopped working with freelancers. Some media outlets are no longer publishing at all. There are far fewer editors taking pitches, which makes it harder to get published and, therefore, paid. I’m waiting to see how things shake out over time, but I may have to expand the type of work I do, perhaps taking on more service (“how to”) articles, product reviews, and the like.

Visit Sandy’s website to view her portfolio and visit her blog.

Positivity. We could all use more of it. Can you share a final positive note?

So many of us are used to working nonstop, and it’s hard to let go of that. It’s tempting to think, “I’m home, I should use this time to do more–complete that big project, write that novel, craft that long-term business plan.” But with so much going on, you may already be tapped out emotionally, physically, and mentally. The biggest mistake you can make right now is to add extra pressure on yourself by trying to do business as usual.

Be kind to yourself. Give yourself some time every day to do something that brings you joy. I’ve become addicted to two things: jigsaw puzzles and Nintendo’s Animal Crossing. They’re silly activities that take my mind off of the world’s woes and allow me to zone out for a bit. I would love to be able to write a powerful essay or even begin working on a book, but I’m just not capable of doing that right now. Hopefully, after some time, I’ll feel calmer and able to tackle some of the bigger projects that have been on my to-do list. But for now, I’m just doing what I can to get through each day, stay on top of my current obligations, and maintain my sanity.

Connect with Sandy!

  • Website: https://sandraebejer.com/ 
  • IG: https://www.instagram.com/sandra_ebejer_author/ 
  • FB: https://www.facebook.com/sandraebejerauthor
  • Twitter: https://twitter.com/sebejer 
  • Medium: https://medium.com/@sandra.ebejer 
  • Email: sandra@sebejer.com

A Freelancer’s Quarantine Reflection

May 7, 2020 By wordpress

By: Gabby Fisher, ACE Digital Marketing Manager


I woke up happy today. An hour or two passed…still happy. I called my sister. We both suffer from anxiety and tend to be the anchors that hold each other down; we get each other through the tough times. I told her…”I’m really happy today. I don’t know why. Is this the calm before the storm? Why can’t I just be okay with this good feeling? It’s like I’m skeptical of happiness now.” I cannot remember a day over the past seven-ish weeks of quarantine where I felt at peace, and now I feel like I’m bound to that negative energy in a way where I’m having a hard time letting myself feel good.

I couldn’t sleep for the first two weeks of quarantine. I’d wake up sweating, filled with anxiety about my own physical wellbeing and the health of my family. I can’t protect them from this. As the oldest of four, my instinct is ‘protect at all costs’. I’m helpless in this situation. Then came the wave of uncertainty about my business, its future, and the grave reality that I would have to go back and rethink every vision I initially had for its growth and direction. The world I built my business in is no longer the world we live in today. I have to adapt, but what if I can’t? Would I have to take on a traditional job I hate just to pay my bills and get by? My worst nightmare.

I started looking into the federal stimulus programs. I read tons of articles, talked to fellow business owners and still felt completely unprepared and terrified about applying. As a sole proprietor, do I even deserve these loans or assistance? Surely there are businesses struggling way harder than me…people with multiple employees who have kids to feed. I felt guilty. Even a couple weeks later, I still feel like I don’t know what I’m doing…Okay, great, say I get approved for this loan, what if I don’t use the money correctly and have to pay it back? What if I violate some aspect of the agreement by simply not knowing what I do not know? I called my bank and some granting organizations that offered free help via social media; either long waits, no replies, and once, a super rude and unhelpful employee made me feel dumb for asking basic questions. I felt alone and just wanted to give up. I’d rather take a hit than try to navigate this process on top of everything else I was dealing with. 

Now I’m applying for Pandemic Unemployment Assistance because my income has taken a serious hit. It’s a waiting game…I had to apply on two separate occasions because there was technical difficulties with the first application (a big waste of time) and so I find myself sitting, staring at the phone, waiting for an unemployment agent to contact me. Anxious that I’ll miss the call, which will add even more time to the process (potentially, weeks). Now, we wait…Some of my friends and family applied more than a month ago and still nothing. I feel horribly for them…adding to my anxiety. 

Now, deeper into quarantine and isolation, I lack inspiration and energy. I consider myself an extrovert (mostly, though I can be very introverted at times) and I feed off of other people’s energy. That’s where my creativity and passion come from, community and through building meaningful connections. During regular times, I will bounce from meeting to meeting, all day everyday. At night, I’ll attend events of all kinds. I’m rarely home. I’m always out. I cannot sit still for more than five minutes. I’m obsessed with productivity and spending time with those I love. Now, I sit in stillness…a lot. A silver lining some may say…I guess. I’m on my way to learning that stillness is okay. But again, I feed off the energy of others and now, it’s just me. I simply cannot thrive in this environment. 

Despite what I’ve written in regards to my struggles during this time, I consider myself a very positive person. I pride myself on being that way. That’s exactly why I wanted to write this…it’s okay to be that positive, energetic person in “regular times” and to struggle and lose a little bit of optimism during this arduous time. It’s what makes us human…our emotions, our reactions, our frustrations…what we learn from experiences such as these. I’m learning.

I’m learning that when I’m happy, I should sulk in it – I shouldn’t question it, I should live in the moment because the reality of it is, there will be many other moments, days, and circumstances (like a pandemic) where I will not be…and in those times, I will look back on a happy memory and I will be reminded of the real me and truly, that’s what’s beautiful about this rollercoaster we call life.

A Note: Next week, I will be launching a series of conversations with freelancers discussing the topic of unemployment. If you wish to contribute, please email me here.

Creatives in Quarantine: Hassan Eminyawi

April 29, 2020 By wordpress

Meet Hassan Eminyawi, Owner of Urban Aftermath Books, an online book business with a warehouse in Menands and a physical shop in the City of Albany. ACE asked him about life and business during the COVID crisis,

What’s your quarantine workspace like, and is it working for you?

My workspaces are really extensions of me and my thought processes. The Bookshop is super eclectic/organic with beautiful copies of the classics, curated artworks, and other items that align with my design aesthetic. The warehouse on the other hand is literally organized chaos. We have 30,000 items in stock with each item having been carefully reviewed, graded, listed for sale, and safely filed away for purchase. This setup is working, though one thing I think would bring this business to another level is integrating the shop and warehouse into one space.

How are you coping with this new reality?

It has been difficult to stay optimistic. Our physical bookshop is currently closed. Sales are down across the board and I’d been sadly resigned to falling behind & giving up… But then again, I am reminded of one of the greatest rules of small business ownership: Innovate or Perish. So I’m doing what I can to increase online sales and offer new ways to allow people to shop our physical storefront virtually.

Have you started adapting and/or innovating your business model to operate under these conditions?

Definitely. We have refocused much of our attention to online sales and are offering customers a “literal window shopping” experience at our shop. Simply put…every item in our window is $5 and every item can be purchased remotely and picked up at the shop or shipped to your home. The display currently has an array of good books, vinyl, and vintage toys for sale, though we intend to change the selection weekly.

How have you seen the local creative community band together to support one another?

I have seen plenty of evidence of unity though I really am concerned how certain businesses (including my own) will pull through this. Many small businesses are owned by passionate people who have sacrificed a great deal to open up and do operate on a month to month basis.

Are you thinking about ways that you’ll change the way you do business in the future?

Of course, I have always attempted to incorporate the Japanese word “kaizen” into my business philosophy. Kaizen means “change for better” or continuous improvement. I intend on consolidating the business to become more agile and light footed. I am taking a serious look at our spatial footprint and hope to be able to buy a building to house both aspects of the business. Processes that can be moved to the virtual realm will be while we expand our sales channels and further develop/promote our social media presence.

Do you see any long term changes to the way people work coming out of this situation?

I believe there is going to be widespread acceptance of a work from home / remote work culture. People who own small businesses that survive are much more likely to downsize physical storefronts and continue to operate on a more virtual/grab and go/take-out/delivery basis.

Hassan, is there a piece of positivity you’d like to leave with our readers?

Small businesses are inherently unique and care tremendously about the community they reside in. I believe that given the right, internal adjustments and a healthy response from the government, many businesses will come back stronger and more versatile than ever before. This is a time for creatives to do what they do best… And for strategic planning regarding future steps.

Connect with Hassan

Instagram: @capital_books
Facebook: @webuybooks
Email: urbanaftermath@gmail.com

Cap Region Creatives in Quarantine: David Reali

March 31, 2020 By wordpress

Creatives in Quarantine is a segment that highlights creative professionals across the Capital Region during this period of isolation due to COVID-19. We have developed some questions that will allow our community to share experiences and learn from one another during this time. 

Meet Entrepreneur & Fashion Designer, David Reali.

David, introduce yourself.

I am David Reali. 34-year-old, Schenectady born creator who now lives and LOVES TROY, NY. I am just a human with some dope ideas looking for the best ways to execute them. I am the creator of LYF SUPPLY, a clothing brand…no, as of today, it’s officially become a PASSION PROJECT, a brand that has evolved from just a hat and embroidery brand to a lifestyle choice, which is represented by garments that reinforce the idea of self love. Even if the items themselves don’t refer exactly to self love, hopefully those who are familiar with my story know that this brand operates and lives on the confidence I have in myself and my ideas and my passion for creating opportunity and expressing yourself via art in some form.

I recently began a brand extension called UPLFYTED which consists of thrifted items, upcycled into 1-of-1 pieces that also include LYF SUPPLY signature embroidery in addition to some really cool transformations. In addition, I provide embroidery for many of the local businesses in Troy that sell their own DOPE A** MERCH, SO CHECK THEM OUT (Superior Merch, Little Pecks, Joan Kelsey Silver Lining, YESFOLK TONICS, POOR DEVIL PEPPER CO., etc). I am also currently working on music. I won’t get too in depth yet, but I will have some really great tunes lined up for everyone’s enjoyment.

What does your workplace look like, and is it working for you?

I currently work in my home in a very, very small room. I have two machines now, so for my larger orders, I take my equipment to Electric City Barn in Schenectady because it has a lot of room and I get to socialize with other creatives and the staff there which I often miss out on when I’m working from home constantly. Working from my home gets to be a bit stressful because my workspace only has room for one embroidery machine. I plan to invest in a Commercial Embroidery machine which will require a lot more space than I have.

Electric City Barn also has a space for screen printing and I am currently learning that skill. Long story short, my space is working but I really need to be in a bigger space that accommodates everything. I AM BLESSED though because I could still be working in an office which I dread, so shout out to the universe for putting me in position.

More can be found on www.lyf.supply

How are you coping with this new reality?

It hasn’t set in yet. The lack of socializing has made it very difficult to focus on work and creativity. It does remind me of being a kid again though. I was the only boy in my family and also the youngest, so a lot of my time was spent creating stuff and ideas, typically with my wrestling toys, etc.

Back in the 90’s, the best part about things not being as advanced as they are now was our need to create our reality within our limited amount of space and time we had available due to curfews, bedtime etc. So in a way, I’ve been going back into my mind finding that kid that would re-enact the battle of Fort Wagner from the movie Glory in his living room or plan out an entire Pay-Per-View wrestling event with all of my wrestling toys, which always gave me something to look forward to when I got home from school. I would be in school thinking about my makeshift wrestling event literally all day (lol). So with these circumstances, I try to allow myself to be that kid again, but with access to the internet, an embroidery machine and a sense of self awareness that may not have existed then. Also, LOTS OF FACETIMING WITH FAM AND MY GIRLFRIEND!!

Have you started adapting and/or innovating your business model to operate under these conditions? Please explain.

So, that is still something I am working on now. Luckily my operation has been via my online store so sales haven’t been really interrupted but I am aware that after all of this madness is over that LIFE will be different so LYF must become an evolved version of itself. I have proposed the idea of TROY NIGHT IN which is a take on Troy Night Out but in this instance, creating a one stop shop for people to have access to every creative person, small business etc. in the form of a live feed which gives a direct to consumer, pop up-like event using social media. I planned to do pop ups once a month, independent and collaboratively, and free from any groups or affiliations that we would have to get permission to do so but the Coronavirus happened. I think having a place online where people can get direct contact and access to the creator and their services and goods would be very convenient and user friendly for the consumer and help continue to build the creative economy here in Troy despite the circumstances. I am open to suggestions as to how to make that work effectively.

How have you seen the local creative community band together to support one another? Do you feel like there are additional resources/tools/strategies that you need to succeed under this circumstance?

www.lyf.supply

Honestly, It is amazing at how fast everyone came together to support one another during this time. It has been great seeing people and other businesses really show support for one another by posting each others stuff. I hope that all of this love and generosity continues when this is all over because this showed us how resilient we can be and also how much we actually do love and need each other. As far as support, I have seen a lot of different business grant opportunities by way of Facebook and other mediums.

Understanding your consumer is always important. A lot of my customers may have lost their jobs or have their income cut, so I have created discounts on products and reduced the cost of embroidery services for regular clients because I know it’s hard and I rely on them for my well being. I also had to take some time and rid myself of shame of selling items despite the fact that we are in quite difficult times. I’ve still gotta make a living and while doing so, I help when and where I can. We are only week two into this and I haven’t suffered enough yet to offer anything outside of what I have already done pre-Coronavirus, but I would say to reach out to others, get help when needed and allow yourself to evolve, even if it means letting go of something/someone/somewhere to make room for what you need.

Are you thinking about ways that you’ll change the way you do business in the future?

Absolutely. With all of this social distancing, it makes me really miss the ability to be around people. I get inspired by people randomly. Whether it’s a beautiful face, or song by a local artist I accidentally stumbled into while getting a drink or my current friends, I miss being inspired by people so I want to use that inspiration and include people in the communication aspect of LYF SUPPLY. I want to tell the story better and more clearly, from a multi perspective instead of just my own because as I said, I am inspired by people and LOVE.

Do you see any long term changes to the way people work coming out of this situation?

HELL YEAH!!! Honestly, that’s all I have been thinking of. Especially the workers who are deemed ”ESSENTIAL,” I really hope they are getting paid for what they are worth now and moving forward. Hopefully during this period, people can find a passion or something that they can freelance at and create opportunity for themselves. 2020 has been dookie so far but I do hope that people who have the spirit for entrepreneurship take a chance. No, take several chances, to see the world from a different perspective and become something more than what they may have settled for. Sitting in an office for eight hours a day for five days a week is becoming obsolete and this is proof of that, because if it weren’t the case then work that needed to be done in an office setting would be on complete pause right now but it’s not because it doesn’t have to be. For those with office jobs that are working from home…take time to reflect and think about who you are and what you want for yourself. There is so much opportunity available but there is so much more opportunity that has yet to be created and discovered. Now’s the time to explore.

Can you share a final note of positivity with our readers?

Bet on yourself. Invest in yourself. Love yourself. Hold yourself and others around you accountable. ALWAYS BE CURIOUS. Go after more than what is just available to you because there is a great chance that there is ALWAYS MORE than what OTHERS are offering. NO ONE IS GOING TO DO IT FOR YOU so you have to do it. For those who are transitioning from a job to their own thing, the hours you’re putting into what you’re working to get away from should eventually cease and not EXCEED the hours you put into what you’re working towards. ESPECIALLY IF YOU LOVE IT!!

Connect with David:

  • Website: www.lyf.supply
  • IG: @lyf_supply / @david.lyf
  • FB: Love Yourself First
  • Twitter:@DavidDOTlyf
  • Email: lyf.supply@gmail.com
David, eating vegan nuggets, in Quarantine

To All of You Creatives: My Inbox is Open

March 16, 2020 By wordpress

These COVID-19 days are sending me into social media overload. Even during good times, social media is a mixed bag — I want to know what friends are doing, but other stuff bums me out. So, in this time of strife, I’m social-media-distancing — being careful about the amount of time I’m on FB and Instagram and the news. Panic, for me, is more contagious than the virus, and I do believe that’s why I bought too much toilet paper. So I’m trying to keep the balance.


Don’t isolate, though! You got a friend. If you need to vent or panic, I’m offering my inbox for that, maureen.sager@gmail.com. Judgment-free zone. It sometimes really helps to write stuff down and hit “send,” or to get on the phone and say something out loud, so that it stops bouncing around inside of your head. And that way, we can work together to keep the panic off the social media platforms, and clear the way for the good stuff, like those Italian people playing their accordions and tambourines. I’m here if you need to write or chat. It’s a crazy time out there, and sometimes you just need a quick chat to keep you sane.


Sending every good thought your way! We got this. And if you need to vent, vent away. I’m good. And if you need a call, send me your number, I’ll call you back. 


Best,

Maureen Sager, ACE Executive Director

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