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#CapNYRedAlert Profile: Norman Dascher Jr., CEO of The Hyde Collection

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Norm Dascher Jr., CEO of The Hyde Collection

Closed doors, a $500,000 budget deficit, reduced hours for staff…these are just a few of the harsh realities that The Hyde Collection in Glens Falls is facing due to the pandemic. In this #CapNYRedAlert profile, Norman Dascher Jr., CEO of The Hyde Collection sat down to speak with ACE about its hardships, but also the remarkable CapNY community that has rallied around them.

The Hyde House, in Glens Falls

Norm, when the pandemic first started, what were the immediate implications on your organization?

We closed on March 20th. Between March and our reopening on August 1st, our team converted to virtual programming. For example, our education staff has been busy putting together updated website, YouTube, and social media programming.

The Hyde Collection Galleries

We haven’t had any lay offs. Initially, everyone’s hours were reduced by 50%. Then, we were able to get the PPP loan and brought everybody back to full time hours through the middle of August. The PPP loan just ran out, so we’ve reduced hours by 20% again.

It’s been a challenging situation and I really admire the creativity of our staff.

The Hyde Foundation is a nonprofit. What kind of impact has the pandemic had on its finances?

The Hyde’s Sculpture Garden

Two major fundraising events were canceled this year, which has impacted us enormously. We have a $500K budget deficient we’re striving to close. So, we reduced non-salary expenses by $250K by delaying exhibitions until 2021. And, we’re reducing staff hours by 20%, but have to raise $200K between now and the end of the year.

I’d love to say we’re 100% confident we’ll get there, but donors are being approached by numerous nonprofits. There is donor fatigue in the CapNY community, but we’re staying positive.

The Hyde Collection is open to visitors by appointment

Norm’s Silver Linings

It’s inspiring to see how well our staff has adjusted. When we reopened, half of our staff would work from home to avoid crowding and they’ve been able to adjust well. I’m inspired by the love people have for The Hyde and how they’ve supported us thus far.

The arts community in the Capital Region is remarkable. Creative organizations have been reaching out to one another and sharing ideas on how to get through it. There is a great sense of collaboration within the region that has made this so much easier.

Connect with The Hyde Collection
Website
Address: 161 Warren St, Glens Falls, NY 12801
Phone: 518-792-1761
FB / IG / YouTube / Twitter

Support The Hyde Collection and our other local creative businesses and organizations by participating in #CapNYRedAlertNov1. Click here to register today.

CapNY Small Business: Upstate Coffee Collective

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Matt (left) and Kevin (right) talk coffee with Nick Furnia (middle) of Knockabout Coffee Roasters.

Sipping on a freshly brewed cup of their flagship coffee blend, All Day ADK, Matt Pfeifer, Co-Founder of Upstate Coffee Collective, said that if he had the opportunity to connect with every single one of the million people that live across CapNY, he would be able to spread the value of drinking ethically sourced, carefully crafted coffee.

Coffee & Community

Kevin with Nick Zigich, Business Lead

The small business venture started when Kevin Miner, co-founder of Upstate Coffee Collective, invited his longtime friend Matt to kru Coffee in Saratoga Springs. Kevin worked at kru for free in exchange for learning the ins-and-outs of coffee science & culture. He shared his knowledge with Matt — the science, method, and trial & error behind that caffeine deliciousness. Both passionate about coffee culture, they decided to form a small coffee club. VOILA! The Upstate Coffee Collective community was born.

The Pandemic & The Pivot

The community quickly grew. About 30 people a month were showing up to their gatherings all across CapNY to taste and learn more about coffee, but then Covid hit. They pivoted, developed a website and a podcast where they shine a spotlight on people in CapNY doing cool things through the lens of coffee. They also set up an online retail store with highlights of special roasts and stories of its origins, producers and roasters. Matt said, “So many hands touch coffee on the way to your cup; the farmers are making a living on this agriculture, and we need to tell their stories.”

CapNY Entrepreneurship

When asked what role community has played in the development of the business and concept, Matt said, “Other CapNY coffee shop owners have been very supportive and are happy we’re chasing our dreams. They support us and we support them. It didn’t take much for me to make valuable business connections. People are so willing to hear your story and learn about your startup. I believe CapNY is in its infancy for major transformation in entrepreneurship…what we have now is incredible, but I see the possibility of something greater on the horizon.”

Connect with Upstate Coffee Collective!
Website
Phone: (518) 391-5773
Email
FB / IG

Photo credit: Kieran Mangels and Nick Rovazzini

Want to learn more about coffee? Read their blog, listen to their podcast, and check out their YouTube channel!

Freelance Lifestyle Writers Wanted

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ACE is looking for Freelance Lifestyle Writers for a new project launching in 2021.

As a Freelance Lifestyle Writer you will:

  • Stay on top of and report on Capital Region trends and topics of interest to a diverse mix of millennials and Gen Zs, using existing templates and maximizing content for web, video and social media.
  • Propose your own story ideas and angles based on your insight and knowledge, as well as receive assignments from editors and managers.
  • Understand what does/doesn’t work for a story on our site, and demonstrate flexibility and willingness to re-focus ideas.
  • Dive into research, making use of internal and external links, to show your stories are based on more than just one person’s opinion.
  • Take a data-driven approach to writing, to gain insights on article performance.
  • Ability to work in an independent environment.
  • Consistently deliver high-quality, self-edited, and professional articles.
  • Work in a fast-paced, ever-changing, and demanding remote environment.

What you will need to be successful in this role:

  • Experience and background in — and passion for! – writing and reporting on a variety of topics including: Culture, News Trends, Travel, Food, and other Lifestyle topics, as well as a distinctive voice that resonates with our target audience.
  • A strong grasp of proper grammar and punctuation (e.g., Strunk & White’s The Elements of Style). Knowledge of AP Style is a plus.
  • The skill to recognize interesting news elements, come up with story ideas, and have these appeal to our audience.
  • A willingness to learn quickly and adapt to the varying and ever-changing demands of the job.
  • A working knowledge of search-engine optimization and previous experience using WordPress is strongly preferred.

If this opportunity interests you and you fit the job description, please send resume, articles, and published writing samples to capregionny@gmail.com.

Training Up With Gabby: Build Your Skills, Knowledge & Earning Power!

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By: Gabby Fisher, ACE Digital Media Manager & Entrepreneur, in conjunction with Hudson Valley Community College (HVCC) Career Launchpad.

Hey, it’s me!

I’ve had some extra time on my hands due to the limitations of COVID-19. I’m sure you can relate. The question is, what have you been doing with the extra time? Some of us have been brushing up on our cooking techniques, exercising more (or watching a lot more TV – that’s cool too), or have been using this time to reflect and explore my professional goals (me!).

What do I want out of a career? What do I want to achieve in the next 5-10 years? How can I make myself more marketable? How can I make more money?

Sure, I have a Bachelor’s Degree and work experience in different fields – but there is SO much more to learn. Technology is changing. The way people work and consume is changing. Everyday! The only way to keep up is to invest in continued learning and professional development. Whether it’s to enhance your skills in the field you’re currently working in or to learn new skills for a better career.

Don’t take my word for it…here’s what I’ve heard from fellow freelancers and business owners during the COVID-19 crisis…

But wait, there’s more…Did you know?…

Bottom line…to be marketable and excel in your career, you need to launch yourself to the next level by investing in yourself and education.

Don’t know where to start? I do. Career Launchpad by Hudson Valley Community College (HVCC).

Why did I choose this route? To name a few reasons…the education comes from a nationally accredited institution, it’s online, it’s easy to get started, and it’s affordable. Invest in yourself. I’m going to. Follow my journey as I jump into the Career Launchpad program at HVCC and take my skills, knowledge, and earning power to the next level.

First step: fill out the interest form! It takes less than a minute. Check it out below and click here to fill yours out today!

Stay tuned for more!

Upstate Overnights: Catskills Edition

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A Getaway.com Cabin

Historical boutique hotels, tiny homes in the wilderness, campgrounds, creatively curated redesigned homes by fabulously talented locals – we have it all in CapNY, making it the perfect weekend destination. Whether you’re a CapNY resident or just visiting for a few days, these spots are guaranteed to make your mini-vacay super unique and Instagrammable.

Gabby’s Fall Picks

Click on each of the picks for The Low-Down, what Gabby loves about each spot, and details on how to book!

Getaway

Scribner’s Catskill Lodge

Gather Greene

Devil’s Tombstone Campgrounds

Winter Clove Inn & Resort

Longneck Inn

CapNY is a perfect fall getaway destination. You deserve a vacation. Book, enjoy, and relax. Don’t forget to tag us in your photos! We’d love to share. @UpstateCreative

Gabby Fisher is an avid CapNY ambassador, travel lover, & foodie. She is ACE’s Digital Media Manager and the Founder of co-mads, a consulting company that curates travel and volunteer experiences; along with providing marketing, event, and content creation services to organizations whose missions align. She’s a Co-Founder of Flips Resale and does freelance consulting work with forward-thinking organizations.

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